Another year of osmanthus flowers, and will usher in the Mid-Autumn Festival of "Thousands of Miles together".
For thousands of years, from the poetry and song of the literati and inkers of the past generations to the low chanting and shallow singing of countless lovers, the Mid-Autumn Festival moon viewing, as a romantic ceremony for the Chinese nation's feelings of "reunion in the heavens and the moon in the sky, reunion of people underground", not only shows the civilization of "ancient and modern, new and old", but also condenses the culture of "beauty and coexistence, the world is the same".
Entering a new era, relying on convenient transportation facilities and developed instant messaging, people in the two places away no longer have to endure the pain of looking at the moon; "Chang'e" runs to the moon, accompanied by "jade rabbit", and the ancient myth has also become a chapter in China's space travel. Today, how to make the bright moon overhead stir up the beautiful feelings of "cultural self-confidence and living in the moment" and draw a round of the most beautiful "concentric circles" in the hearts of all people? At 19:30 on September 21 (the fifteenth day of the eighth lunar month), Oriental Satellite TV will use the "Dawn Moon Oriental - Mid-Autumn Festival Dream Night" to hand over a Mid-Autumn Festival cultural answer sheet with the style of the Shanghai National Tide.
A few days ago, according to Zhang Han, the general director of the party, in an interview, the "Moon Palace Trio" Chang'e Fairy, The Jade Rabbit Sister, and Wu Gang's big brother will "parachute" into the Mid-Autumn Festival dream night. This evening party will take romanticism as the keynote, in the dialogue between tradition and modernity, in the shuttle between the city and nature, in the sky and the earth, in the integration of art and technology, accompany the audience to open a diversified exploration of the moon appreciation experience, not only present the new landmark of Shanghai's Twelve Moon Appreciations, but also hope to inject more vivid and rich connotations of the times into the "Mid-Autumn Festival Under the Moon".
<h1 class="pgc-h-arrow-right" data-track="5" > the tide of the Haipai national tide to step on the moon and come to the magic capital of Shanghai to incarnate the Mid-Autumn Festival night "city catwalk"</h1>
In recent years, Oriental Satellite TV has launched a very rich innovation in the field of evening parties, whether it is a large-scale theme party such as the Eleventh National Day and the Centenary of the Founding of the Party, or a commercial customized evening such as Suning 618 and Tmall Double 11, or a festival party such as new Year's Eve and Spring Festival Gala, all of which have become a cultural landscape with a strong Shanghai atmosphere.
A thousand years of dreams, a hundred years of struggle, a dream come true. 2021 is a happy year for the centenary of our party, and it is also an exciting year for China's aerospace industry. In such a very special year, Oriental Satellite TV created the Mid-Autumn Festival Gala for the first time, the significance of which is not only to pay tribute to traditional culture and enrich public life, but also to awaken the romantic rituals that continue in our blood - like the ancestors in ancient times, borrowing a round of bright moon lyrics, conveying affection, and Ming Zhi, in the process of activating cultural memory, stirring spiritual resonance, and stimulating the pride of the times, to build a common confession carrier for the public.
The Mid-Autumn Festival Dream Night will begin with a child looking at the moon with an astronomical telescope, his line of sight through the tiger window of Shikumen, seeing the Guanghan Palace, the "Moon Palace Trio" crossed to Shanghai, for the entire Mid-Autumn Festival Dream Night; at the end, the camera once again focused on the little boy in Shikumen, this time, what he saw through the astronomical telescope was that his future self became a Chinese astronaut standing on the moon...
This month was once the same as the ancients. Time flows endlessly, under this same full moon, even if today's people have similar romantic feelings to the ancients, we should have more spiritual expressions that belong to the present.
From the end of July, zhang Han, the general director, began to think about the tone of the whole party: "In August, we formed the main title of "The East of the Dawn Moon - Mid-Autumn Festival Dream Night", and the strange words of the four 'months' are not only the study of traditional culture, but also reflect the emotional symbol of 'moon reunion, people reunion'. Traditional Chinese culture living in the present, and colliding and connecting with the lifestyle of the new era, is the new fashion that we most want to share with you in the 'Mid-Autumn Festival Dream Night'. ”
The regional gene of Oriental Satellite TV is Shanghai culture, which has both the classic and elegant culture of Jiangnan culture and the modernity and fashion of an international metropolis. In Zhang Han's view, this kind of urban character of being inclusive and inclusive is a vivid manifestation of Shanghai's cultural self-confidence.
Adhering to the creative idea of "cultural self-confidence living in the present", "Dawn Moon Oriental - Mid-Autumn Festival Dream Night" is based on the popular Mid-Autumn Festival moon appreciation customs, through the creation of 12 new landmarks of Shanghai moon viewing, Shanghai has become the "city catwalk" of the Mid-Autumn Festival night: the moon in the water in Guangfulin, the moon in the field in Chongming rice fields, the art moon in Pudong Art Museum, the future moon viewing in Cyberpunk Yu Garden... Between the changes of scenery, each new resort will bring an extraordinary new experience of moon viewing with a new installation and perspective.
This "moon-viewing journey" spans the past, present and future, involving individuals, families and nations. At that time, I believe that the same round of bright moon will transform into the most beautiful "concentric circles" in our hearts.
<h1 class="pgc-h-arrow-right" data-track="14" > culture co-creation invitation monthly song Each program represents an extreme genre</h1>
The country, the great beauty of the country; the tide, the trend culture. Haipai national tide is the personality expression of Haipai culture to the national tide style.
In the process of interviewing Zhang Han, the reporter fully felt the full creative enthusiasm of her and her team: "Every program is a type of extreme, and each extreme means a huge challenge. The solution is to go all out to die, not to be right, not to bow to difficulties. ”
In addition to the core directors, artist coordinators and production teams of Oriental Satellite TV, there are not only the escorts of artistic everyone, the blessing of non-hereditary people, but also the full participation of literary and historical experts and student teams of shanghai universities, as well as collective assistance such as film production teams and TVC teams. Combined with the introduction of general director Zhang Han, the reporter sorted out three super highlights worth paying attention to.
First, the beauty of culture, dream linkage.
Chang'e waved her sleeves in "National Wind Show" to open up the heterogeneous space of the earth and the moon, and the "city catwalk" opened under the huge full moon, taking you into the Yu Garden scene of the 2077 cyberpunk. The creativity of the program also impressed Ms. Song Meiying, the wife of the well-known painter Mr. Chen Yifei, who granted the copyright of Mr. Chen's painting "Old Dreams on the Sea" to the program team for free and applied it to the scene design, organically integrating the representatives of Haipai culture with the ingenuity of "National Wind Show", so that the beauty of China touched the whole world! Zheng Yunlong's "Asking wine for the moon" wears the soul through the millennium, and the poet Li Bai has a dialogue with the poet Li Bai in ancient and modern times, and talks with the heart; singers Zhang Xinzhe and Liao Changyong cross-border to sing "Cloud Moonlight" in the "Mirror Hall" of the Pudong Art Museum on the banks of the Huangpu River; "Eat in the Mid-Autumn Festival" In "Eat in the Mid-Autumn Festival", the rainbow choir dressed as Wei Jin enters the Qushui Flow Chart, singing with modern humor, telling the history of the cultural evolution of the Mid-Autumn Mooncake; "Moonlight On Paper" combines the intangible cultural heritage of Haipai paper-cutting with the most fashionable street dance culture to pay tribute to street dance into the next Olympic Games In order to complete the "Mountain Song Tide Singing", Gong Linna specially asked Teacher Zhang Shunfa, the inheritor of the intangible cultural heritage of Chongming Mountain Song in Shanghai, for serious advice, and the old gong in Germany completed the program remotely...
It can be said that this is an evening full of cultural self-confidence. It allows the Mid-Autumn Festival rhyme to break through the boundaries of time, the barriers of art, and the barriers of the dimension, and type the two big characters of "dream" on the public screen.
Second, the beauty of nature, indulge in the outdoors.
The Mid-Autumn Festival itself is a national intangible cultural heritage, and this time "Dawn Moon Oriental - Mid-Autumn Festival Dream Night" adopts a de-staged performance method and uses a large number of outdoor live-action shooting in order to convey an immersive aesthetic experience. What is valuable is that while focusing on the natural beauty of architecture and pastoral, the director team strives not to destroy the ecology or environment of the location. For example, the evening was filmed in Zhujiajiao, Qingpu, a famous historical and cultural town in China, and reinterpreted the song "Spend a Good Full Moon Night" full of fireworks in the world. The director team overcame great difficulties and not only showed the ultimate Chinese aesthetics of "one bridge and one scene" in Zhujiajiao Ancient Town, but also presented the "traditional intangible cultural heritage project" display street in the program, organically combining the national and municipal intangible cultural heritage skills such as noodle Zhao, shadow puppetry, Sanlin embroidery, Liantang cake dumplings, native cloth dyeing and weaving skills, and bamboo weaving skills with the content of the program.
Gong Linna's performance of "Mountain Song Tide Singing" was not to destroy crops, there was no stage on the scene, the moon around was a lightweight balloon prop, and the villagers listened to this all-natural concert in the fields. That day, mosquitoes bit Gong Linna's bag, but she didn't care for the sake of artistic effects.
The scene design of "Zhiyin Under the Moon" is to build an underwater stage to place the piano, in order to ensure that the underwater ground of the Guangfulin ruins is not damaged, the director team specially hired a frogman to go into the water to confirm that the stage structure is placed in a safe area.
The last scene designed before "Crested Ibis" was a group of crested ibises dancing on the Huangpu River, and when experts pointed out that crested ibises could not live in the city for more than a few hours, the director team immediately abandoned this visual presentation.
There are too many exterior scenes, which means that coordination is extremely difficult, and you have to "watch the sky to eat". Zhang Han said that here to thank the Oriental Satellite TV from the leader to the colleague to give great support to the shooting, and God is very appreciative, all the way to the favor, which also let the singer Zhou Shen's program "Untouchable" on Weibo hot search when recording, from the double-decker tourist bus to the Pujiang cruise ship, netizens want to meet Zhou Shen in the streets of the magic capital unexpectedly.
Third, the beauty of science and technology, the gods and immortals.
"Because the whole program is TVC or film-level shooting, from the early stage of telescopic arm, gimbal, handheld and other technologies, to the later AR, VR, reverse space, color change and other techniques, it can be said that this evening party is the collection of new technologies and means of Oriental Satellite TV in recent years", according to Zhang Han, "Ask the Wine to ask the moon" combines AR technology, with "magic" Of the "Moon Palace Trio" Chang'e, Jade Rabbit, Wu Gang, will let the audience feel a "fairy under the mortal, rejoice in the Mid-Autumn Festival" fun.
<h1 class="pgc-h-arrow-right" data-track="29" > home-country integration sending moon to the young aesthetic of the moon to promote a passionate Mid-Autumn Festival night</h1>
The epilogue song "Centennial" of the Mid-Autumn Festival Dream Night was specially invited to huang Baomei, winner of the "July 1st Medal", as well as Olympic athletes, labor models, anti-epidemic medical care, poverty alleviation cadre talents and aerospace teams to sing together in front of the "Big One" site. It is worth looking forward to that Chen Yaoxi, Huang Xuechen, Le Jingyi, Xu Lijia and 6 sports team players will represent three generations of Shanghai sports people, inherit the Chinese sports spirit, highlight the spirit of Shanghai city, and pass it on from generation to generation.
The home is the smallest country, and the country is tens of millions. "Dawn Moon Oriental - Mid-Autumn Festival Dream Night" not only resonates the grand emotions, but also focuses a large number of lenses on the "smallest cells of society". Yue opera is characterized by the story of "talented and beautiful people", and a pair of "good couples" on the stage have become a good story. Under the stage, there is also a pair of "immortal lovers" who envy others. The love story of Yue opera master Wang Wenjuan and the famous film performance artist Mr. Sun Daolin has become a good story in the art world. The sitcom musical "City of Love Moon" staged by the director team in Wukang Building is taken from the story of two artists. According to their daughter, when the two were in love, they often walked around Wukang Road, Huashan Road, Hunan Road and Huaihai Road in the middle of the night. In the moonlight, the shadow of the leaf plane tree witnessed the unwavering love between the two.
In people's traditional impressions, the temperament of the Mid-Autumn Festival night is gentle as water, three points of tranquility, three points of warmth, and four points of thought. However, in the upcoming "Dawn Moon Oriental - Mid-Autumn Festival Dream Night", the audience will also feel that it is full of home and country feelings, and praises the deep core of prosperity and prosperity.
One of the creative backgrounds worth sharing is that the Mid-Autumn Festival Dream Night in this station listened to the voices of a large number of young people. According to Zhang Han, "We invited audiences of different ages to participate in the polls, and then decided to stay in the program and the actors to stay, and the opinions of each group were fully respected." Among them, our director group has many children born after 2000, and several programs have been supported by the student teams of Shanghai Theater Academy, Donghua University and Shanghai Institute of Visual Arts, these young children have provided us with a precious perspective of youth, and it is at their suggestion that we have added a lot of traditional culture and blood-burning content. From them, I felt a strong sense of cultural self-confidence, national self-confidence, and national self-confidence. ”
On the night of the Mid-Autumn Festival, the moon is the "top stream", and the people under the moonlight are each other's greatest concern and deepest attachment. In the Mid-Autumn Festival in 2021, what kind of "concentric circles" will haipai guochao draw with cultural expression? Wait for something beautiful to happen.