Now the social division of labor is getting thinner and thinner, coupled with the changes in people's lives, so many emerging industries have been born, such as perfumers, sleepers and the like. The emergence of emerging industries allows more people to engage in their favorite jobs, and also provides a lot of jobs, but the emerging industries are not mature due to their development and lack of perfect supervision, so some industries have gone to the road of exploiting legal loopholes, such as script killing.
The script killing industry has not appeared for many years, but it is loved by young people. The so-called script killing refers to some consumers playing a certain role according to the settings in the script, and then several players sit around and watch the script to play the game. The content of script killing is mostly suspenseful, which tests the iq of players and time, because a game of script killing often takes three or four hours, or even four or five hours, and only those young people who have free time can better play the game of script killing.
Script killing can allow players to experience the feeling of acting, and some stores will decorate the house according to the content of the script killing in order to fully set off the atmosphere, and even provide the character costumes set by the script, which can allow players to better enter the role and fully enjoy the fun of script killing.
Therefore, there are still many people who play script killing, and the 2021 Physical Script Killing Consumption Insight Report shows that the scale of mainland script killing consumers in 2021 is about 9.41 million, which also makes the market size of script killing continue to expand, exceeding 15 billion yuan in 2021, and it is expected to reach a market size of 23.89 billion yuan in 2022.
Script killing is a men-women all-you-can-eat game, the data shows that male users account for 50.3%, female users account for 49.7%, the gap between the two is not very large, and most of the users are distributed in second-tier cities and above, accounting for 78.9%. In terms of player economic level, many of the players killed by the script are also high-income groups, with as many as 34.6% of the surveyed users having a monthly per capita disposable income of between 5001-10,000 yuan, and it is clear that this emerging industry is the main position of young people in big cities.
Since the rich and idle young people are the main players, the preferences of young people are obvious - male fishing girls, female anglers. Many male players go to the script killing store to consume, mainly to be able to have a close communication opportunity with the girl, and then cultivate feelings from it, and many female users also want to kill the game through the script to find a boyfriend.
This is mainly because many of the consumers who play the script are familiar with the game, and 88.3% of the players will team up with friends. As we all know, when men and women play games together, it is easy to cultivate feelings, because there is more interaction, so many men are in order to win the hearts of beautiful people, especially actively invite women to play script killing.
Some people like to form games with friends, and naturally some people like to form games with strangers, and the proportion has reached 26.9%, and this is the opportunity that some female players want to fish. Men who play the script to kill, generally a little money, after all, the fee for a game of script killing is not low, and there is still a little time, such a man, rich and idle, there is a high probability that he will be a rich second generation, a proper golden turtle son-in-law.
Therefore, there are some young and beautiful women who go to the script killing store to play games, through playing script killing with male players for a long time to cultivate some tacit understanding, increase some interaction and communication, and then try to develop a relationship with male players, if it goes well, it is to find a fixed meal ticket from now on.
The above are the purpose of the player, in fact, the store also has its own purpose in the script killing game, some stores will specifically find someone to write the kind of script with the "yellow storm" element, such a script will make male players and female players have more intimate interaction. Some male players are happy to do it, feel very fresh and exciting, and then lose themselves, spend money in front of beautiful women to fill their faces, order various charging items, and then some people spend 9,000 yuan a night.
The store's move is to kill the script this emerging industry into a hotbed of pornography, is a kind of consumption trap, I have to say, this can indeed greatly increase turnover, but everyone knows that the business of taking the crooked road is difficult to last, these years the mainland strictly implemented the action of eliminating pornography and cracking down on illegal activities, and many script killing stores have been shut down.
In this regard, some experts also said that more regulations should be carried out on this emerging industry, guide the healthy development of this industry, and do not let a few mouse spoil a pot of soup. Indeed, those script killing stores that go astray, although they will make players feel very fresh and exciting, but they will also make young people lose themselves, spend a lot of unjust money, and even be deceived by strangers.
As a new type of social place, script killing is indeed very meaningful for young people, and in the case of KTV has declined, script killing has become a new way for young people to gather. However, if there is no more standardized development, then this emerging industry will be disliked by people and eventually abandoned by the market, so when everyone goes to the script to kill the store consumption, see a store going to the wrong door, then report him!