Hello everyone, I'm a crow.
Recently, another clothing brand has turned over: Jiangnan Cloth.
Clothing brand overturning, nothing more than quality is not good, shoddy, false publicity, etc., outrageous points are nothing more than meddling in politics to engage in double standards, such as a certain Di, a certain gram, a certain library.
But Jiangnan cloth, can be described as a new posture, a new pattern, the crow never expected ah, a clothing brand can still die in this way.
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On September 19, a netizen posted on social platforms that Jiangnan cloth children's clothing was printed with the words "welcome to hell" and various "purgatory pictures".
The images uploaded showed that the clothes were also printed with "let me touch you" and "I just need a foot" and other English and strangely shaped creatures holding tools to slash at one leg.
On September 21, the official account of Jiangnan Cloth Children's Cloth clothing @jnby_by_JNBY replied to the netizen that it apologized for the inconvenience caused by the inappropriate pattern of children's clothing products to consumers, and the company has removed all related products, and will take it as a warning, strictly review, and prevent such incidents from happening again.
Yes, people do not even send an apology statement, just a separate reply to the netizen, this apology is really how low-key and low-key, you simply send private messages to calculate, the adverse impact is minimized.
In addition, more importantly, this "take warning" is more difficult, Jiangnan cloth brand to "quit" things, is really a bit much.
Because, just after this too perfunctory short statement, more series of products of Jiangnan cloth children's clothing brand "jnby by JNBY" were exposed to graphics and English printed with violent, bloody and sexually suggestive meanings.
For example, a shirt is printed with torn limbs, a down jacket is printed with an anime villain who is falling or holding a gun, and a girl's dress is printed with hands touching the lower body...
The clothes have strange hand patterns on the chest position.
A children's sweatshirt with a rabbit's head, although there is no text, but the bloody shape of the rabbit's eyes and tongue is really frightening.
If you think this is an over-interpretation, how to explain the sickle, torture device, and COVID-sickness du with strange colors in the following picture?
In addition to pornography and violence, Gangnam cloth children's clothing also has a variety of inexplicable human organs, religious symbols, etc., which make people look inexplicable and feel that it is not against the law to wear it to participate in the opening ceremony of the Tokyo Olympic Games.
In addition to the clothing design is very "hades", the brand's publicity also likes to use a variety of "hades filters", the brand's official ins account released a number of promotional photography pictures, but also deliberately let the child model with props to pose a strange shape, I suspect that the photographer is from a horror film.
As public opinion continued to ferment on the Internet, until September 23, the official Weibo of "jnby by JNBY" officially issued an apology statement, saying that it had completely removed the product series involved, revoked the relevant publicity materials, and set up a special team to start self-examination, while opening up consumer return channels.
However, before the self-examination results of Jiangnan Cloth were announced, consumers were still puzzled, why such "dark, weird, indecent" patterns appeared on many children's clothing products. Is this in line with the brand's advertised "freedom, imagination, joy, authenticity"?
In fact, these patterns are not "original" by the designers of Jiangnan Cloth. The promotional pages of the various controversial products involved in this incident show that their designs are inspired by classical paintings from the world.
For example, the nude and genitals of men and women on a series of dresses are from Hironimos Bosh's Paradise on Earth, which depicts humans and animals and depravity, and the whole painting is full of sin and indulgence, which is obviously not suitable for children.
A comic book villain prototype with a down jacket falling up and down and a gun is from Winsor McCay, the father of modern American dog comics, "The Adventures of Little Nemo Sleepless", "jnby by JNBY" only intercepts some of the controversial parts.
In addition, Jiangnan Cloth was also pulled out by netizens about the boss couple's immigration to the Americas and china's pocket island countries that have not established diplomatic relations, plagiarized designers' original works and other bad deeds, in just a few days, Jiangnan Cloth stock price fell 47% from the recent high of 21.5 Hong Kong dollars / share, close to the waist.
Although it looks like it is about to be cold, people still have a doubt in their hearts: what is it trying to do?
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The behavior of Jiangnan Buyi is very similar to the "children's cult" video that originated abroad.
The term "cult" is derived from "cult film", which refers to a kind of film that is loved and respected by supporters in small circles, often with unique techniques, strange themes, and controversial themes. Some works have gradually gained mainstream recognition because of their originality, with a certain degree of artistry.
However, the "Children's Cult Video" is more of a fun pervert, through the reprocessing of classic anime images, full of violent, soft pornography and thriller elements, endangering children's physical and mental health.
The first time a child cult was widely known was the "Elsa Gate" incident in the United States in 2017.
Since 2016, many Youtube viewers have found that a large number of bloody, perverted, pornographic and violent videos aimed only at children have bypassed the platform's filtering algorithms in some clever ways and become easily searched for and watched by children.
How is this done?
First, there is the concealment of the title, which often wraps the content in cartoon characters and words that are slightly out of line without touching the bottom line. For example: the love story of Mickey and Minnie Mouse, the adventures of The Zombie Doctor and Princess Elsa, and so on.
They take advantage of children's curiosity to use some words that can easily trigger children's "stealing the forbidden fruit" mentality, such as kissing, love, pregnancy, fighting, etc., which seem to be just a little more than the boundaries that parents are not allowed to see, but the content is much heavier than the title, including random beheading, beheading, beheading, rape, eating feces, children's large-scale sex, children's drug injections, children's random pregnancy and abortion, instigating child injury, instigating robbery and so on.
So how does this kind of content bypass censorship?
First, most of these films are animated, using brightly colored, bright music, high-pitched and cheerful voice acting, etc., and the real people also wear head coverings and tights or cartoon costumes, which do not appear to be nudity on the surface.
Second, these films often convey content in a metaphorical way, through similar shadow puppetry and exaggerated children's dramas. However, its content is ethically deranged and completely inappropriate for children. The target of these films is obviously not adults, because the adults identified by the three views do not appreciate such disgusting videos shot with low-grade means and shoddy production methods.
Children watch this seemingly low-grade but yellow-violent children's cult video and are easily spooked, which has a great adverse impact on children's values and growth.
Among them, bloody and violent videos can cause panic in children, have an impact on neurodevelopment, and violent thinking will cause some of their contradictions in reality to be resolved through violence.
In these children's cult videos, people and things that have been damaged or injured can be quickly recovered, which will make children subconsciously feel that the destructive behavior will not have much consequence. Under the influence of this subconscious, children will also be more arrogant, and there have been many tragic cases in reality.
Watching a cult video that is inducing to sexual behavior will awaken the child's awareness of exploring the details of sexual behavior in advance, and make them indulge in sexual fantasies, which is prone to acts that violate the physical boundaries of others.
Children have been affected by such videos for a long time, and it is easy to distort their cognition, mistakenly think that violence is normal, and even become accustomed to criminal methods, may imitate the violent plots in them, and then embark on the road of injuring classmates, robbery, theft and other illegal crimes, inducing school violence.
In the subsequent growth and development of children, children's cult videos may also lead to smoking, alcoholism, early pregnancy, drug abuse, depression and so on. Data show that these behavioral and mental health consequences can become important triggers for later heart disease, cancer, and infection leading to suicidal behavior and the spread of disease.
In July 2017, the New York Times specifically reported on the situation, which attracted national attention. Under the strong protests from all walks of life, YouTube began to take down such videos on a large scale and ban accounts. By November, YouTube announced that it had removed more than 50 channels and 150,000 videos.
Since Princess Elsa in "Frozen" is the most frequent protagonist of this type of video, the History of youTube rollover is called "Elsa Gate".
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Unfortunately, shortly after the "Elsa Gate" incident in the United States, a large number of children's cult videos flowed into China's video platforms through various channels.
In January 2018, an article was circulated that a parent randomly ordered an episode of "Peppa Pig" for their baby and walked away to do their own thing.
Unexpectedly, after a while, there were screams and her daughter's scared cries, and she saw the picture on the computer screen, and it was a vicious-looking dentist holding a needle tube with a thick arm, constantly poking at Paige, who was screaming and crying.
Subsequently, some netizens searched and found that not long ago, a Taiwan netizen disclosed an article published on the foreign social networking site Reddit called "A group of perverted children who locked in Watching YouTube, I used to work for them". The article's author said he found himself working at an animation company that featured cartoon characters familiar to children, packaging bloody violence or soft pornography, and even making child-abusive animations or live-action shorts.
Subsequently, several domestic websites made an emergency statement, saying that they would take measures to remove the relevant videos.
However, as we all know about the defense mechanism of China's network, how do these children's cult videos pass through the wall and be seen by children?
The reason is very simple, the garbage outside cannot come in, but there are always some people in the wall who move the garbage outside the wall to the wall by imitating, carrying, and Sinicizing.
Behind this lurks a chain of interests that is difficult for outsiders to see. "Children's Cult Video" can be easily searched through the labels of "Mother and Baby", "Education" and "Classic Animation Image", and the number of clicks remains high.
The general rule of domestic and foreign video websites is that as long as the number of video clicks reaches a certain number, the website will automatically insert "patch ads" at the beginning or middle of the video. Ads play automatically as soon as the user opens the video, and the video uploader receives a share of the ad revenue.
Whether it is the manufacturer and publisher of videos, or the network platform enterprises that cause harmful videos and information dissemination, they are all believers in "traffic supremacy" and disregard moral and social responsibility for private interests.
After the platform removed the relevant videos, China's multi-departments have followed up, according to the relevant clues, the national "sweep pornography and fight illegal" office deployed the Guangdong Provincial "sweep pornography and fight illegal" office to investigate the main force of domestic children's cult video production Guangzhou Yinjun Trading Co., Ltd. according to law.
Yin Jun Trade's Weibo account "Happy Disney" quickly emptied all the videos and most of the Weibo, renamed it "50,000 Meters deep", and issued a rather hateful apology statement.
There is such a sentence: Every time the video is made, our team uses all its strength, completely only thinking about how to rush the ratings, but ignoring that in order to get more traffic, we have created some videos with horror themes to bring harm and impact to children.
It's bad and stupid! Is it okay to do bad things with all your might?
This is like robbing a bank: every time we rob a bank, our team uses all its strength, completely only thinking about how to grab more money, but ignoring the adverse impact on social security and illegal encroachment on bank assets.
The direction is wrong, and the more you use all your strength, the more you will be guilty.
In addition to cult videos, there are also game developers who have produced a large number of children's cult mini-games full of pornographic violence.
For example, the more popular animation film "Frozen" for young children, in a website based on the "Frozen" adaptation of the mini game collection, in addition to normal beauty games, dressing games, there are several small games with "surgical" nature.
In a mini-game called "Elsa's Brain Surgery", you need to shave the hair of the anime character, open the scalp for surgery, and finally click on the scalp to restore the brain.
In the "Elsa Do a Caesarean Section" mini-game, the character needs to be injected with drugs and then cut open the abdomen for surgery.
In the "Elsa's Injured Hand" mini-game, the princess's normal hand was injured by some kind of prick, covered with blood and round wounds.
In the "Elsa Go to See The Feet" mini-game, the princess not only has herpes on her feet, but also scratches and red wounds appear....
On the webpage of another "3199" mini-game, there is a game that requires the princess and the prince to secretly kiss without being discovered; another game for the princess to treat a hand injury, which is basically similar to the gameplay of the aforementioned surgical game.
There are also people based on these perverted games to make game commentary videos posted on the video website, in a frozen collection on a website, there is a princess Elsa full of abscess game clips, in another video, the big belly Elsa gave birth to a baby, need to help cut the umbilical cord and feed the child.
Sadly, the number of views of these videos is not low, many of them have reached more than 100,000 times, how much of the polluted innocence is behind this cold number of views?
In the first half of this year, the Beijing Municipal Cultural Market Comprehensive Law Enforcement Corps carried out a special investigation and punishment of the "children's cult" video and governance action, and the law enforcement corps also specially named an "SCP foundation".
What is the "SCP Foundation"?
Enthusiasts will tell you that SCP, meaning Secure Control, Contain Containment, Protect Protection.
The SCP Foundation was established to protect human society from the interference and threat of paranormal anomalies, and the way to achieve this is to take those paranormal anomalies (including objects, organisms, phenomena, etc.) into custody and study them. Under the protection of the Foundation, ordinary people do not have to know the terrible and cruel truth of the world.
Sounds quite fraternal, although a bit of a secondary two.
The SCP Foundation's website is actually a completely open writing platform where anyone can create novels based on the setting for the SCP Foundation.
The "SCP" series originated from a horror novel published by American netizens on the 4chan forum in 2007, which fictionalized an institution called "SCP" in the tone of confidential information, which housed a dangerous creature, number 173.
SCP-173's character is set to be unable to move when someone is staring at it, and once the person staring at it shifts or blinks, SCP-173 will instantly move in front of the other person's eyes and break the opponent's neck.
This unique horror and horror atmosphere has aroused the attention and creation of more netizens, many netizens have created a large number of supernatural creatures similar to SCP-173, named after the SCP-XX number, and many works have been changed into short videos and widely disseminated on the Internet.
However, due to the SCP's unique "scientific report body" style, it is easy to confuse the boundary between reality and science fiction, especially for children who are not deeply involved in the world, just as the post-80s/90s children are often addicted to various "unsolved mysteries of the world", "SCP series" for curious children also seems to have a natural attraction, the difference is that the stall series of books has become a variety of short videos on the Internet today.
The level of production of these videos is uneven, and many of them are pure traffic garbage of hanging sheep's heads and selling dog meat, and various hunting clips are edited together just for the attention of the people.
Just as the Beijing Municipal Cultural Market Comprehensive Law Enforcement Corps characterized SCP in the announcement: compared with the previous "children's cult" videos that are spoofed and vulgar, the "SCP" series of videos are mostly based on darkness, horror and horror, and are full of a large number of violent and bloody content, as well as propaganda and instigation of crimes, "which is extremely harmful to the physical and mental health of minors." ”
Whether it is games, videos or novels, different forms of "children's cults" have been repeatedly banned, and now Jiangnan Cloth has found another way, printing some of these cultural wastes on children's clothes, quietly carrying private goods in the name of art.
But don't forget, even in the free United States, the above-mentioned meaningless so-called "children's cult" that simply shows evil, bloodshed, and yellow violence is a street rat, everyone shouts and beats, and it cannot be seen, because it is not for artistic purposes, artificially and deliberately rendering horrific and harmful content, and carefully instilled in mentally handicapped children.
Actually using this kind of thing as a selling point is really stupid and bad, are you ready to meet the socialist iron fist?
(Nanjing Jianye District Procuratorate inspects Jiangnan clothing children's clothing store)
Resources:
How did the Foundation that encountered [data deletion] change from a science fiction rising star to a "children's cult"? 》
New Yellow River client "Craniotomy, childbirth, disfigurement... Has your child played the heavy taste "cult" mini-game? 》