After the national football team defeated Vietnam and lost to Saudi Arabia in the round of 12, there was such a news on the Internet this week. A video on a short video website swept the whole network, with 7.8 million views, and its title was like this:
"The 21-year-old Xinjiang boy's skills are against the sky, and China's Neymar is about to appear." This is a very exciting headline, in the case of Chinese football has been in decline for so many years, such news with the experience of the protagonist in the article from the grassroots to the professional league, so that countless people are excited, seem to see the hope of Chinese football.
However, as a sports blogger, seeing such a clear headline party appear and detonating traffic, not only did not feel gratifying, but also saw that this is precisely a sign that Chinese football may continue to degenerate.
<h1 class="pgc-h-arrow-right" data-track="8" Who is the "Chinese Neymar" in the video >? </h1>
The protagonist of the video is an Internet celebrity teenager named "Noor Flying Leg", and the video tells the story of him entering the professional team through his hard training and breaking the goal in his debut in a U21 professional game. The related text message goes like this:
On October 4, 2021, in the third round of the Chinese Football Association U21 League, xinjiang Tianshan Snow Leopards against Changchun Yatai, the Internet celebrity teenager "Nuer Flying Leg" wearing the No. 62 jersey scored the first goal of his career in the first appearance in the professional league!
This is indeed a new thing, but described in the wrong way, it can be counterproductive. As Murphy's Law says:
A drop of ink in a bottle of ink is still ink; a drop of ink in a bottle of water is no longer a bottle of water. We can understand it like this:
Grassroots players rely on their own efforts to enter the professional arena, if through the right publicity and guidance, may let more people go to the court, choose to participate in football training, play a future;
If it is wrongly guided, it will mislead most people's cognition, making people think that football can rely on no confrontation training like athletics, and it is "natural" that as long as a large amount of training time can be played at a high level.
<h1 class="pgc-h-arrow-right" data-track="18" > soccer, is that really the case? </h1>
During the Chinese men's football team's top 12 matches, there is no doubt that football is a hot word on the Internet. Some self-media have found people's attention to football & antipathy towards professional players, as well as the dilemma of Chinese players in the process of upgrading, capturing the psychology of most people looking forward to the birth of Chinese football stars, using the training screen of Noor flying legs with some sensational commentary, successfully detonating traffic hotspots.
But in fact, fans who really pay attention to football are not difficult to find that there are many problems in his description:
Neymar had already attracted attention in the Santos U20 league at the age of 15 in 2007, and had signed 88 million to Barcelona at the age of 21, which made the 21-year-old Chinese who played in the U21 league seem exaggerated compared to him;
It can be seen from the video footage that most of the training content of the Noor Flying Leg is non-confrontational personal training, and in fact, the most difficult thing to play well is the ability to read the game and make decisions on the field: you may be able to shoot a hundred shots when kicking an empty goal, but when you take the ball in front of the court, you may have difficulty choosing whether to pass or shoot, which is a problem that few people pay attention to;
If I were to ask: What kind of football is more similar to playing football? Option A is the subject of the driving test, and option B is athletics, I am afraid that the vast majority of people will choose option B. In fact, similar to football is precisely the driving test subject 1.
Commentators from professional athletes have said that on the football field, a player may face hundreds of multiple choice questions after a game, and the player needs to choose to pass/dribble/shoot/pass/wait for one of them in a short period of time according to the changing scene around them, which is where football is difficult.
However, the explosion of this kind of video cannot make people understand this at all, but will lead most people's cognition in the opposite direction. For many people who are difficult to specifically say the difference between football and table tennis, the difference in training methods between confrontational and non-confrontational sports is simply a fog, and such videos can only make people's cognition of football continue to be confused.
<h1 class="pgc-h-arrow-right" data-track="29" > soccer ball trapped in a traffic algorithm</h1>
I have read several articles with titles such as "Algorithms, i.e., Exploitation", "Musicians Trapped by Algorithms". Perhaps the Internet term about algorithm is unfamiliar to many people, but it is very common in life.
Why do you always see a large number of entertainment stars you don't know every time you open social media?
Why do you open a takeaway app and see some restaurant recommendations that taste similar to the meals you ordered?
After clicking on this article, close the app, and when you open it again, you will see football-related content...
Are these all coincidences? No, these are all calculated algorithmically.
Through big data, major mobile platforms will calculate which content will receive more people's attention, but often the content that conforms to the algorithm is right or wrong, and it is often ignored. That's why the "Chinese Neymar" video can detonate 7.8 million traffic, while the football instruction videos launched by the official video numbers of many local football associations are not popular.
<h1 class="pgc-h-arrow-right" data-track="36" >Chinese really don't understand the ball? </h1>
Is it true that everyone in China, which has a vast land and rich resources, cannot debunk the lie of "Chinese Neymar"? Non also. There is no shortage of big V bloggers on the Internet who like to study football, but they are also trapped in algorithms. For example, a well-known football blogger in football circles with millions of fans, his interpretation of the game, the meticulousness of video analysis, many professionals are amazed, and the football video he analyzes has been popular to the point of interjection at the halftime of the five major leagues broadcast live on streaming. Combing through the path of fame of this self-media football god is probably as follows:
Quit your job and start a business - content production (record technical and tactical analysis videos) - get traffic - contract agencies - traffic monetization
In this path model, almost every step is closely related to traffic. For professional self-media people, traffic is money, even if you master the core technology, it is not enough to carefully interpret the game, for example, the god analyzes a World Cup final, and analyzes a game of the middle and lower reaches of the Ligue 1, which will be more popular? This is the obvious thing.
If you want to touch the traffic, sometimes it involves not only the choice of the number of scenes, but the problem of opinion, which many self-media big Vs have been pinched to death. After signing the agency, he will become a KOL (opinion leader), at this time you can not be a bowl of level end, for everyone to popularize the knowledge of the blogger, your owner is your weather vane.
In the end, you are no longer a football self-media person with a dream, but a gold digger in the algorithmic traffic pool.
<h1 class="pgc-h-arrow-right" data-track="43" > algorithm and Chinese football</h1>
Algorithms and Chinese football, both words are actually neutral words, neither positive nor pejorative, but the influence of some external factors gives them different meanings.
If most people's perception of football is correct and not deviated from the norm, algorithms can play a role in football; but unfortunately, most people's perception of football is wrong.
If you like to watch fighting matches, you won't miss an important event that has been popular on TV stations a few years ago, The Martial Arts, where the famous martial monk Yilong once defeated the Muay Thai king, and before that, he beat white European and American players one after another, simply pulling the national pride of the fighting fans.
Such competitions are endless in the fighting circle, Zhou Zhipeng defeated the Korean giant Choi Hongwan, and countless "boxers" beat European and American players, is China's fighting really that strong?
In 2016, an article debunked these illusions to the point, and the title was very explicit: "So-and-so: Chinese Fighting is Still in the Stage of Fraud"
As more Chinese players signed up to UFC events, China's fighting level has really improved, and these fraudulent matches have begun to decrease. But how similar is the short video content of "Chinese Neymar" and the Chinese fight of that year?
During the author's time in Spain, almost everyone in the area knew a little about football. People who don't watch or like football know that Barcelona's passing style of play is sleepy, they all know who are famous stars during the Real Madrid Galaxy period; if they like football, they can almost casually recognize all the players and historical celebrities in the first team of their home team.
But in China, football is not as popular as it is. In the end, whether a person can play football well, or several people can play football together, what kind of training methods to use, how to start football training, how to improve the ability of certain technical links, for these many people almost do not know anything.
In this context, in order to win traffic, the public's perception is guided in the wrong direction, which is undoubtedly a pit for Chinese football. In the long run, there may not be more professional players in China's youth, but there will be more people who will take footballs to the wilderness, poke their mobile phones aside to broadcast live, and harvest a large number of traffic "football dreamers".
The building will fall, who will turn the tide from falling?