Alfa Romeo recently released a new car , the Tonale.
It looks like Stelvio, but it's smaller than Stelvio.
This is Alfa Romeo's first hybrid model, and the PHEV version of the powertrain consists of a 1.3L naturally aspirated engine and a 123Ps electric motor. The mild hybrid version consists of a 1.5T turbocharged engine and a 48V light hybrid system. But that's not the point.
The point is that Alfa Romeo said that Tonale used NFT technology in a car for the first time.
What is NFT technology? It can be understood that it is an intelligent digital ID card based on blockchain technology.
Bored Ape Yacht Club is an NFT designed in the form of an ape
For example, after you buy Tonale, you also own the car's NFT, in the process of using, the recorded various data, such as vehicle videos, pictures, driving maintenance data, etc. will form a unique digital car.
That is, when you sell the Tonale as a used car, the NFT digital car can be sold separately (of course, this is only a hypothesis).
In March last year, Barrett-Jackson sold four cars for the NFT. According to Barrett-Jackson, the NFT winning bidder was "a digital combo package of 1 exclusive video, 1 illustration and 3 still images." ”
A few years ago, Roewe also launched an NFT "Roewe Yuan Universe", and also auctioned off a high price of 1 million yuan.
Not only that, Lamborghini, McLaren, Mercedes-Benz, Rolls-Royce, etc. have launched corresponding NFTs. Late last year, French automaker Alpine even built an NFT digital concept car.
In the end, luxury brands prefer to engage in NFTs, because the characteristics of high-end luxury cars are scarce, and NFTs can reflect uniqueness.
Artwork pays the most attention to this.
Digital artist Beeple put together paintings from the past thirteen years into an NFT called "Everyday: The First 5000 Days," which started at $100 and ended up making $69.3 million in tears. But in fact, the auctioneer gets just a JPG picture.
If Beeple adds a painting to this work, it will generate a new and unique NFT to sell...
To put it bluntly, the NFT is still a leek harvester, only this time it is cutting the leeks of rich people.
But the idea of using the concept of NFT in cars is really creative enough. Unlike Lamborghini and Alpine, Alfa Romeo's NFTs are used to trace the entire life cycle of a vehicle, which is positive for the owner, and the digital vehicle is just an accessory to it.
Now that Alfa Romeo has used the concept of blockchain, is it possible that in the future, we can use Bitcoin to buy this car?