Around the Spring Festival, in Ningyang County, Shandong Province, there are still many farmers who sell wheat here. Ji Shoucai of Zhoulou Village in Fushan Town, Du Min in Shuangmiao Village, Zhang Chuancheng in Xuping Village in Heshan Town, and Su Guangjin in Qian Village, Yangdian Town, Wenshang County, these grain buyers come here every day to "report". Behind this is 30,000 mu of farmland and nearly 10,000 farmers who are happy and safe to grow wheat.
Running this flour enterprise is such a pair of brothers, they have been in the grain and flour business for 30 years, never short of two pounds, always a promise of thousands of gold, has won the "National Moral Model Nomination Award", "National Civilized Family", "National Integrity Star", "National Excellent Migrant Worker" and other titles, they are the responsible persons of Jinmaixiang Flour Co., Ltd. in Tai'an City, Shandong Province, Wang Changxin, Wang Changyi, by the surrounding villagers affectionately called "Xinyi Brothers".
In the face of honor and the development of the times, they are not proud, but have a deeper understanding of "xinyi" and more practice.
The "Development Concept" of "Xinyi"
"Jinmai fragrant flour is the carrier of Xinyi, expand the granary, engage in technological reform, scale up, make the enterprise bigger, Xinyi will also develop" - "Xinyi" "development concept"
"Jin Sigao, silver king Bian, will eat wheat under the Crane Mountain." Heshan Town, Ningyang County, is famous for its delicious wheat in the surrounding areas, and the wheat grown from the black soil is even more mellow in taste, which provides a unique geographical advantage for the development of enterprises.
Since the beginning of 2019, the "Xinyi Brothers" have invested a total of 13 million yuan to build 2 granaries, which can store 15,000 tons of grain, solving the problem of difficulties in selling grain and storing grain in the surrounding 50 kilometers, and the large grain growers directly deposit the harvested wheat into the granary, not afraid of loss, not afraid of insects, not afraid of price difference, not afraid of rot, greatly improving the enthusiasm for growing grain, but also providing sufficient raw grain for the flour processing of enterprises.
"In order to ensure the quality of raw grain and prevent sand mixing and counterfeiting, high-quality raw grain is 2-5 cents/kg higher than ordinary grain in pricing, and procedures such as moisture detection and screening are strictly controlled before entering the warehouse to ensure that every grain is a high-quality raw grain." Wang Changxin said. As a "Xinyi Brother" who made his fortune in the flour industry, over the years he has always adhered to quality first, adhered to honesty and trustworthiness, and has been doing "conscience flour", and the family business has gradually become small and large, from weak to strong, and has become a large-scale leading enterprise driving the development of agriculture.
In order to reverse the problems faced by the development of enterprises such as high labor costs, increasing market demand year by year, and upgrading of obsolete equipment, the "Xinyi Brothers" went to advanced enterprises in other places to study and investigate, invited flour industry experts to guide enterprises, decided to transform and upgrade the production equipment of enterprises, and invested 10 million yuan to build an annual output of 200,000 tons of high-quality wheat flour processing projects, and the current daily output capacity of enterprises has been expanded from 150 tons to 500 tons. After the upgrading, the quality of flour has made a qualitative leap, the amount of labor is reduced by 30%, and the electricity saving per ton of wheat is about 10 degrees.
In the early days, there was only one variety of flour varieties in the enterprise, with the continuous upgrading of production equipment, in order to meet the needs of different customers, it applied for the registration of two trademarks of "Dingyang" and "Xinyi Brothers", and won the titles of "National Green Food" and "Shandong Province Assured Grain and Oil". At present, the company's flour products have less moisture, stable quality, tendons, good taste, and business outlets have spread to Tai'an, Yiyuan and even Zhejiang, Liaoning, Jilin and other places, and the supply of high quality and low price is in short supply.
The "Concept of Responsibility" of "Xinyi""I can't see it in ordinary times, but at the critical time, the power of Xinyi appears, the epidemic is a test of Xinyi, and standing firm at key moments and ensuring stable supply and price is the responsibility that Xinyi should bear" - "The "concept of responsibility" of "Xinyi"
Around the Spring Festival in 2020, the new crown pneumonia epidemic struck, and for a time the phenomenon of grabbing shopping quality in the society was serious, and some merchants even took the opportunity to raise prices. "Xinyi Brothers" insists on not increasing prices, not pressing goods, responding to every need, and delivering to the door, so that the Ningyang flour market can be stabilized.
"With the JinmaiXiang Flour Factory as the backing for 800,000 people in Ningyang to eat, the people of Ningyang don't have to worry about eating!" At that time, the staff of the Ningyang County government came to the enterprise to investigate, and learned that the enterprise stored 30 million catties of wheat, and it was estimated that the company's storage capacity at that time alone could guarantee the flour demand of the people of Ningyang for three months.
With grain in hand, there is no panic in the heart. "When the country or the masses are in trouble, our brothers feel very proud of their ability to do something and do something." The words of the Xinyi brothers embody their spirit of responsibility in the new era of daring to take responsibility and being willing to take responsibility, and have also been affirmed by the local party committee and government and widely praised by the local people.
"We in Heshan Town all know these two brothers, who are kind and honest. No matter how the grain price changes, how the dividends are paid on the contract are distributed, thanks to the party, thanks to the Xinyi brothers, it helped me get rid of poverty. Bai Linguo, a poverty alleviation household in the southwest village of Heshan Town, because his wife suffers from mental illness for many years and has to provide for the study of two children, the family burden is heavy, and it is precisely because of the help of the "Xinyi Brothers" that he was able to get rid of poverty smoothly.
Since 2016, "Xinyi Brothers" has actively responded to the party's call for accurate poverty alleviation, put all 1.78 million yuan of special poverty alleviation funds of 7 provincial and municipal poor villages in Heshan Town into the enterprise for equity entrusted operation, paid no less than 10% of the total dividend income of the total funds every year in accordance with the contract, and paid a total of 597,000 yuan of entrusted operating income, helping 80 poor households to continue to increase their income and get rid of poverty, and boosting 7 poor villages to withdraw from the hat in two years.
In recent years, the "Xinyi Brothers" have been paying attention to the cause of education, relying on the "Golden List Title" activity carried out by the Yanzi Education Development Promotion Association every year, donating money and materials to the best of their ability, improving teaching facilities, rewarding outstanding teachers, and subsidizing poor students. Since 2016, it has donated more than 100,000 yuan to the Promotion Association. Every year during the Spring Festival, the "Xinyi Brothers" will visit the elderly over 70 years old in the village and send them flour and other condolences. When the town holds cultural and sports activities such as square dance competitions and mountaineering competitions, it actively provides various financial and material assistance to fully support the construction of spiritual civilization in the town.
The "Seed View" of "Xinyi""A flower alone is not spring, thousands of purples and thousands of reds fill the garden in spring." Xinyi is like a seed, only by sowing seeds, sowing seeds to thousands of households, and letting it take root and teeth, can we gather the powerful power of Xinyi" - "The "seed concept" of "Xinyi"
The "Xinyi Brothers" are seed-processing, and their honest and trustworthy character is like a seed, sowing in people's hearts, taking root and sprouting, and blossoming and bearing fruit.
A customer in Chengdu, Sichuan Province, learned of the "Xinyi Brothers" deeds through the Network, and without going to the enterprise for field investigation, he directly contacted the enterprise by phone and called the deposit in advance. When he received the flour, he was very satisfied: "I believe that the Xinyi brothers, if you go from Chengdu, Sichuan, it will not only cost money, but also waste time and energy." ”
Do not change the original intention, carry the Xinyi brand. In 1983, the "Xinyi Brothers" pooled up 300 yuan to pull up the ground and became grain sellers, and at that time, the phenomenon of "grain dealers" pitting farmers occurred from time to time, but the masses in the eight villages of Ten Mile only identified the two brothers and competed to sell them grain. They also figured out the business model of "grain storage" and promised grain savers: "Grain storage does not consider loss, and ensures that the price is 'on the market'!" "It really makes the surrounding grain vendors and the masses feel the benefits."
Just recently, a large grain grower surnamed Han in Jiaxiang, Jining, calculated an account: "I contracted 800 acres of land, 1300 kilograms of wheat per mu in 2021, and the price of wheat deposited in the flour mill at the time of harvest is 1.15 yuan / jin, if it is settled according to the time node of 1.42 yuan / jin in mid-December, I will earn 280,000 yuan more, and the Golden Wheat Fragrant Flour Factory will talk about 'Xinyi'!" ”
Today, the two Honest Brothers have forged the golden signboard of "Xinyi" with more than 30 years of perseverance, and their words and deeds have also profoundly affected corporate customers. At present, more and more people are sending and selling grain, more and more customers are actively seeking cooperation, and the business is also thriving with the reputation of integrity. The deeds of the "Xinyi Brothers" are well known in the ten miles and eight townships, and they are often invited to walk into schools and take the podium to preach their advanced deeds to teachers and students, feel the truth, goodness and beauty, absorb positive energy, and guide students to consciously cultivate the traditional virtues of being virtuous and honest.