In junior high school, Guandong boiled 15 yuan a day for living expenses. 4 yuan by bus, 5 yuan for breakfast, the rest of the money, just enough to buy a rice bowl with shredded meat for lunch.
Sounds OK? In fact, there is not enough flowers at all.
Because at that time, Guan Dong cooked a magazine that he had to buy without eating.
At that time, whoever was the first in the class to buy the new issue of the month, everyone else would cast adoration, envy, and look up.
It is a national publication that carries the youth memories of generations and writes countless life stories - "Reader".
It is like a key, a gentle turn, opening the door to the memories of countless people.
When we were students, who had never copied "good words and good sentences" and shared "joke selections" with their peers; even in class, they couldn't help but hide it under the book, taking advantage of the teacher's lack of attention to secretly read a few articles.
The age of the smartphone is when it tells us what the world looks like.
Here, we meet Hawking, Einstein, Charlie Munger, and learn for the first time that "artificial intelligence," "wormholes," and "eggs can't fit in the same basket."
After getting acquainted with van Gogh, Qi Baishi, Beethoven and other artistic masters in various fields, I learned that life is not only about the homework and exams in front of you, but also about the shining dreams and distant places.
Ignorant adolescence, it is also it, with a warm, loving story, to make up for us a "love education".
Each "Reader" is a window for us to understand society and understand life.
Literature, music, film and television, thought, entertainment, technology, art, sports... It expands the depth and breadth of each of our gazes at the world.
As one reader said: its companionship illuminates our sensitive and lonely formative years. Even in times of material scarcity, you can feel inner rich and spiritually fulfilled.
This year, it is the 40th birthday of Reader.
Looking back at its imprint along the way, we will find that its development and growth are closely linked to the spiritual growth of generations of Chinese.
In the early 1980s, the spring breeze of reform and opening up blew all over the land of Shenzhou. In a cultural desert, "The Reader" is like a green grass, quietly emerging.
The inaugural issue is called Reader's Digest
At that time, my father was in his youth. The Reader is like a well-informed life coach who helps them open the window to the world:
There is the philosopher Bacon who takes you to explore the "true meaning of love" in "On Love", there is also "On Love" that teaches you "How to Learn English by Yourself" with the times, and "Born Boys and Girls Know Early" full of the imprint of the times...
In 2006, the circulation exceeded 10 million, setting a record for the circulation of mainland periodicals since the reform and opening up.
At that time, we were young. "The Reader" is not only a treasure trove of composition at hand, but also a companion for spiritual growth.
It uses words of agro-spirited warmth and poetic wisdom, like a spring breeze and a drizzle, to give us the light of darkness and the encouragement in difficulties.
It is not only an all-encompassing popular magazine, but also a spiritual pure land that condenses the roots and souls of Chinese.
That's why, a Shanghai reader stuck to a subscription for 33 years. Even if the pages are yellowed, they are still collected as heirlooms.
Readers' homes are actually filmed by magazines
With 40 years of silent cultivation and 40 years of eternal affection, "Reader" conveys an unswerving belief to everyone:
Even in another 100 years, 1000 years, the paper media will not die! Good content never goes out of style!
In a physical "Reader's Bookstore" on the Bund in Shanghai, there is a particularly warm corner full of everyone's love for "Reader".
A wall full of handwritten cards
Many people appealed: I hope that "Reader" can publish a commemorative collection of editions, so that we can relive the words and stories that have long been out of print.
Jin Yong's essays, Haizi's poems; Sanmao's handwriting, the fairy tale king Zheng Yuanjie's parenting experience...
Let us once have an opportunity to understand the era of our father's life and enter the youth of our mother through the articles and information in the magazine.
Scenes from the early days of the Reader's editorial board
As we all know, it's hard enough to find last year's newspaper. It's easy to find out the journals and magazines from 40 years ago and republish them! However, there are always exceptions.
After listening to everyone's voices, the editorial board of "Reader" made an exciting decision: from nearly 1,000 magazines in 40 years, 6 magazines were selected that best represented the style of "Reader" and the distinctive mark of the times.
The result is this set, which is hard to buy with money – The Reader magazine's collection of 40th anniversary issues.
👇 Click the link below to purchase 👇 it
Limited edition worldwide, a total of 6 copies, namely:
Inaugural issue of Reader's Digest in 1981;
In 1993, it was officially renamed the July issue of Reader;
January 2000, the first issue of the millennium;
In 2006, it set a record of 10 million circulation;
October 2019 Special Issue;
And in 2021, the "Birthday Journal", which was founded for 40 years.
Each magazine carries a precious memory of the times.
Because of it, literature lovers knocked on the door of the temple of literature and were admitted to the Chinese department of the heart. It is also after reading it that countless people embark on a journey to chase their dreams.
The elders relive it and reminisce about the soaring youth;
Post-80s and post-90s readers reminisce about it, as if returning to the carefree middle school time. Purified and nourished by the mind.
Children reading it will marvel at the rapid changes in the city and how our motherland has become rich, prosperous and powerful at an astonishing rate.
Famous artists, artistic life, hot topics, humorous cartoons, life insights... High-level literature, philosophical stories, all in 6 magazines.
Put it at home, the elderly and children will not be able to help but pick it up and turn it over. The family reading atmosphere is strong, and there is no need to worry about children not loving to read.
Eye-catching Chinese red, cutout digital letter set, the atmosphere is elegant, let people shine.
Sending yourself, girlfriends, and former friends is also a warm, decent, and meaningful gift.
The price is also beautiful, the guidance price is 128 yuan, and the preferential price of today's Guanfang product is only 88 yuan.
Each magazine has a volume of more than 70 pages, and 6 magazines are calculated to be about equal to two or three thick books. Wang Zengqi, Feng Zikai, Lin Huiyin, Mai Jia, Chen Danqing and other famous masterpieces, all of which are in it.
And this set of commemorative magazines is available in limited quantities! Almost every article is a masterpiece that is difficult to read on the market now. Reading value and collection value are the ceiling of the magazine industry.
New and old friends who like "The Reader", you must not miss this set of 40-year-old treasures.
Reader's 40th anniversary commemorative issue
Collect the memories of youth of generations
Guide price: 128 yuan
Special price of Guanfang products: 88 yuan
-01-
A national reader that swept across Asia
丨 Rich and interesting, give you spiritual guidance 丨
There was a nostalgic topic on Douban: what happened to those children who grew up watching "Reader"?
There is an answer that impressed Guan Dong Boil very much.
The boy in his 20s said he first saw The Reader in a drawer at the same table. After borrowing a lesson, I have been out of control ever since.
In the movie "To the Youth We Will Eventually Pass Away", the "Reader" that was taken out in class
At that time, his parents were divorced, and his own grades were not satisfactory, and it was Pushkin's poem that gave him great encouragement, saying that "everything is instantaneous, everything will pass; believe it!" Happy days will come. ”
Reading "Mother's Bill", I first learned that life is not easy; reading "Taking Off the Hat to the Chinese" understood that as a Chinese you must stand up.
Read the stories of celebrities such as Zhang Daqian, Zhang Taiyan, Lin Huiyin, Lu Xun, etc., and appreciate what is the popularity festival of literature and what is the master wind bone. I have received great encouragement and courage from their life experiences.
He said that as a senior reader who went from middle school to university, although he failed to be admitted to Tsinghua Peking University and did not enter the world's top 500 companies in his own business, he learned a lot of life principles that were not taught in textbooks from "Reader".
For example, don't make any decisions late at night, and don't make any decisions when you're emotional. Because of the high probability, there will be regret afterwards.
For example, anyone's destination is their own. What kind of person you are, what kind of person you will meet.
And don't take advantage of it easily, behind all the cheap is a deep pit. The gift of fate has long been secretly marked with a price.
These simple but practical philosophies of life are all found in this set of "Reader" commemorative magazines. And it is written into a story in plain, easy to read, and interesting language.
Children read it, life is not easy to take a detour. Middle-aged people read it, more open-minded, full of harvest.
Each magazine has 11-13 columns, including masterpieces, miscellaneous essays, social hotspots, and emotional reflections. Guandong's advice is that you don't have to follow the steps when reading.
As "The Story of the Editorial Board" said: a really good magazine is to pick it up anytime, anywhere, and read it at random.
Reader is one such magazine. Pick up a book and open a page at will to read it. Don't care what kind of column it is, adults and children can read out the fun, read the feelings.
Growing up confused, youth confused, middle-aged anxiety, and even how the elderly maintain the body and heal the mind, can find solutions in the book.
-02-
40 years of high standards
丨 There is temperature, taste, and inspiration
In the era of the decline of print media, Reader magazine has won the "National Journal Award" for three consecutive years and is positioned as a journal with "high visibility and high academic level", which is not easy.
The breadth of article types and the wonderful content are difficult for similar magazines to match.
Every article in The Reader is selected from a vast list of global classics.
The September 2021 issue alone includes masterpieces by ji xianlin, Yeats, Yi Zhongtian, Haruki Murakami and Yishu. Make every precious reading time you have, and you can get it.
It is also a great "toilet book". Each article is short and can be read in fragmented time. From time to time, it will also give you some small inspiration for life.
A wide range of high-level content that will take you to "travel the world" and broaden your horizons.
Ma Weidu, a well-known scholar, takes you to "flip through the Forbidden City" to see the coordinates of human civilization. Read The Smell of Istanbul and take you through the memories of the city by the great writers Pamuk and Zweig.
Zhou Liwen, a talented man at Peking University, takes you to see "Haizi's Hometown", a landscape and a poem, restoring a real and poetic Haizi.
If you are experiencing love, marriage, family, childcare and other life troubles that are not popular with outsiders.
In this set of commemorative magazines, you can read about the concept of marriage and love and the way of getting along in different eras. Some people say that a happy marriage is like a master of chess, as long as you use 8 pieces well, you can balance the gains and losses.
Some people also tell you with real personal experience that the mate selection standards of the elders have long ceased to adapt to today's concept of marriage and love. The emotional classroom of each generation is constantly iterating and upgrading.
The exclusive experience of New Year's Eve reading is that you will stand on the long river of 40 years of history, overlooking the collision, growth and thinking of the whole society, family and individual in the tide of the times.
It can also help you understand why, as adults, we always go against the wishes of our parents. Why we always feel bound on the road to independence.
As a university professor who subscribed to Reader for 40 years put it:
"In the past 40 years since its founding, it has consistently provided spiritual food for social health, positivity, sunshine and positive energy, which is why I love it for 40 years."
Read it when you are frustrated, sweep away the sadness and haze; read it when you are confused and find the direction of life. Reading it when it's low gives you upward strength.
A set of "Reader" commemorative magazines was placed on the bookshelf, and the spiritual life of the whole family became rich and nutritious. The family atmosphere will also be more warm and loving.
-03-
The binding is exquisite and aesthetically avant-garde
丨 Always walking in the forefront of the times 丨
Even in the last century, Reader was an avant-garde magazine with an avant-garde aesthetic and fashionable typography.
The cover binding is particularly eye-catching: there is a lot of white space around it, and a picture in the middle, with two words printed on it. Ten meters away, you can recognize it at a glance from a group of colorful magazines and periodicals.
The three-column layout of the sparse end square is rich in pictures and texts, and the content is substantial. The line of sight is not easy to deviate, and it is particularly eye-saving to read.
High-definition documentary photos, all full-color, fine print, give you a picture book-like visual experience.
Pick it up and read it at any time, and there is a sense of quiet atmosphere of the years. Read a book at your leisure time on the weekend to relax and delight your brain. Read it before going to bed at night to soothe your mind and get a good night's sleep.
This set of 40th anniversary magazines, limited to global sales, is a rare opportunity.
Reading it, you can clearly witness how a magazine coming out of the desert is stepping onto the "throne" of the journal step by step.
You can also accurately explore the pulse of the times, and see a magnificent picture of life in the past 40 years of reform and opening up from 6 magazines.
If you change in social psychology, literature and art, technology... If you are interested, this set of commemorative journals is a set of good quality books that cannot be missed. It will give you an extraordinary reading perspective and enlighten you to a dialectical mindset you never had before.
If you like to read and miss the old, don't miss it. The guide price is 128 yuan, and now you can have a limited edition commemorative special issue for just a few cups of coffee! Worth collecting for a lifetime.