Bloomage LIVE Wukesong was selected into the national list to promote the economic and cultural development of western Beijing

With the continuous improvement of the economic level, people are not only satisfied with the simple supply of simply extending business hours, but also have higher consumer demand and cultural demand for the night economy. In order to promote the development of night culture and tourism economy, the Ministry of Culture and Tourism announced the first list of national night culture and tourism consumption agglomeration areas, and Huaxi LIVE Wukesong was listed as the only characteristic commercial street located in west Beijing.

It is reported that Bloomage LIVE Wukesong is the preferred consumer experience place in west Beijing and one of the famous Internet celebrity punch card places in Beijing, and has an absolute right to speak in "play". Since its inception, it has won many awards, such as "2020 Beijing Must Visit Shopping Mall", 2020 "China Commercial Real Estate Operation and Management Excellent Project" Award, etc., and recently successfully won the "2021 Beijing Top Ten Commercial Brands".

Located at the intersection of Chang'an Avenue and the West Fourth Ring Road, Bloomage LIVE Wukesong is an immersive experience characteristic commercial block with the venue cluster as the core, with convenient transportation around it, direct access to buses and subways. It is composed of the double Olympic venue - Wukesong Stadium, the ice hockey training hall of the 2022 Winter Olympics - Bloomage LIVE Ice Center, M space, HI-PARK basketball park, 5A office buildings and supporting commercial areas.

The venue group holds more than 500 concerts, sports events and other activities every year, accounting for 80% of Beijing's indoor performing arts market. Among them, Wukesong Stadium is the preferred venue for many top artists at home and abroad to hold activities due to its advanced facilities and professional operation, and has also been selected as the main venue for the 2019 FIBA Basketball World Cup and the venue for the ice hockey project of the 2022 Beijing Winter Olympics. As an Olympic heritage, the venue utilization rate of Wukesong Sports Center is as high as 70%, ranking the world's advanced level.

The sunken business district abandons the retail model of traditional shopping malls and focuses on entertainment, dining and interactive experience formats. It brings together more than 170 fashion brands and more than 60 brand first stores and flagship stores, forming an "immersive" interactive experience business with fashion characteristics and creating a five-hour urban life circle.

According to the survey report on the consumption habits of urban residents released by the Ministry of Commerce, 60% of China's consumption occurs at night, and the night economy has become a "new blue ocean" for urban consumption. The selection of The Bloomage LIVE Five Pines will ignite the city's night economy and enhance the happiness of the people in the capital.