Both "appearance" and "value-added" Young people fall in love with "buying gold"

This newspaper news (all-media reporter Tian Tongwei) nowadays buying gold is no longer the patent of "big mothers"! The reporter learned from the interview that during the Spring Festival, at the major jewelry counters in our city, all kinds of gold jewelry ushered in a sales boom. Unlike the fact that the main group of buyers in the past was middle-aged and elderly, more and more young people have recently fallen in love with buying gold jewellery. "Through the New Year, I bought myself a gold necklace and a full gold ring, both of which have nice names, the necklace is called Ginkgo Nafu, the ring is called Good Luck Lotus, and taking them home is equivalent to bringing good luck home." 」 Ms. Zhou, a citizen, told reporters that in the past, she thought that gold jewelry was the favorite of mothers, but in recent years, the design sense of major brands has been continuously enhanced, which makes her feel bright. Now she feels very fashionable to wear gold jewelry, and she has also seen many peers sharing beautiful gold jewelry and matching skills on social platforms. "In my impression, buying gold is equivalent to not spending money indiscriminately, and this time it cost a total of 6,000 yuan to buy a necklace and ring." If you have a tight hand, you can still monetize these two things. Ms. Zhou said.

During the Spring Festival, the reporter saw in many jewelry counters in our city that many young girls came to buy various types of gold jewelry. "In the past, the people who bought gold were all slightly older customers, and there were many young customers in recent times, accounting for about 60% or 70% of the total number of customers." According to a salesman, compared with middle-aged and elderly people, young people prefer some simple and generous style of gold jewelry, and are more willing to buy jewelry priced by weight. Now brand owners are also targeting the young people's market, often launching some styles for young people. In addition to styles, gold jewelry of traditional crafts such as enamel and gold inlaid jade is also very popular with them, because such products generally have beautiful names.

Industry insiders said that good luck and good looks do not fully explain the gold jewelry fever of today's young people. Gold brands have long seen the consumption potential of young people, through various ways to establish a link between the brand and young people, a number of gold brands for young people to take the initiative, is the biggest driver of this boom. At the same time, major jewelry brands participate in sales models such as live broadcasting and online celebrities bringing goods, and establish more online contacts close to young people. The gold jewelry that appears frequently in life scenes and network information naturally occupies the "jewelry" mind of young people. More importantly, the recent rise in the price of gold has made young people seem to find a way to spend "to dress themselves up without losing money".

【Source: Qianshan Evening News】

Disclaimer: The copyright of this article belongs to the original author, if there is an error in the source or infringement of your legitimate rights and interests, you can contact us through the mailbox, we will deal with it in a timely manner. Email address: [email protected]