Since the opening of the Winter Olympics, the "ice pier" has killed tens of millions of people, not only the Chinese people are very popular, even foreigners can't help but want to take an ice pier home, the market "a pier is difficult to find". Behind the explosion of the ice pier is actually the embodiment of the soft power of Chinese culture.
The design of the ice pier is full of national characteristics. Only the national is the mass and the world. The ice pier is based on the cartoon image of China's national treasure giant panda, combining the panda image with the ice crystal shell of the ice sports helmet, decorating the color halo, and the red love on the palm is cute, and the overall image is simply cool. This mascot, which integrates various elements such as science and technology leading people's lives, the common wish of people around the world to "go to the future together" under the background of the epidemic, and the spirit of the Olympic movement, presents the unique romantic self-confidence, openness and inclusiveness and enthusiasm of the Chinese through the combination of traditional Chinese culture and modern technology, so it is loved by the masses.
The promotion of ice piers shows China's strong self-confidence. Xi Jinping personally acted as the promotion ambassador of the ice pier, which became a symbol of strengthening communication and building friendship; At the opening ceremony of the Winter Olympics, 6 glowing "ice piers" danced happily on the field, and the action of being cute immediately became the focus of the whole audience, and "a pier is difficult to find" became a possibility; The number one "fan brother" Japanese journalist Tsujioka Yoshido showed his six "ice pier" badges during the live connection, Czech athletes showed affection with the "ice pier" when they slept, Brazilian athletes posted pillows with ice piers to relatives and friends in their hometowns, American snowboarders pasted the heads of ice piers on the bedside, and other events have brought more aura to the "ice piers" and accelerated their speed out of the circle; In the face of the current situation of "one pier is difficult to find", China has increased the coordination of the supply chain of ice pier products, and tried its best to ensure the supply of "ice pier", and it is inevitable that ice piers will be favored.
The future of the ice piers creates a possibility for us. Although the "ice pier" exists in the form of a thing, it is given a specific connotation value, which can provide people with satisfaction and psychological comfort at the spiritual level, so with the help of the beautiful image of the ice pier, it creates a good Chinese story IP that is welcomed by the world and strengthens maintenance and operation, shows the scientific and technological content of the Winter Olympics, reflects the warmth behind the ice pier, maintains the image of the mascot ice pier, builds a series of business models and business ethics around the ice pier, and tells the Chinese story to the world.
The fire of the "ice pier" is not only the fire of the mascot itself, but also the recognition of the values behind the mascot ice pier by ordinary people, and it is also full of the affirmation of the spiritual value of many athletes working hard and challenging themselves, and it is a kind of spiritual sustenance for the ice and snow Winter Olympics to "fly into the homes of ordinary people".
Author: Yang Zhihui