Hainan Daily reporter Deng Yu
Spring is full of green eyes, and the butterflies in the bushes are busy.
"Walking into Lotus Mountain, you can not only experience all kinds of wonderful and exciting amusement projects, but also watch the greenery of the mountain and experience the taste of nature, this journey is a good experience." On February 9, at the Hainan Lotus Mountain Cultural Scenic Spot in Lanyang Town, Danzhou City, Haikou tourist Wu Fan took a tour with his family. He said that he was accustomed to seeing the reinforced concrete of the city, but this time he walked into the mountains and enjoyed the ecological scenery, which had a different taste.
During the Spring Festival holiday, many tourists go out to enjoy the spring light, and the tourism market with peripheral tours and short-distance tours as the main stream shows a new development trend: theme tourism such as ecological tourism, science popularization tour, night tour, etc., which has become a new hot content for people to travel.
Customers sipping coffee.
In view of the new trends and new trends, Hainan Agricultural Reclamation enterprises closely follow the market demand, under the premise of strictly doing a good job in epidemic prevention and control and service guarantee work, around the key points such as the taste of the New Year, parent-child tours, and outings, launch a number of tourism preferential activities and various forms of special tourism activities, further enrich the supply of various cultural and tourism products, enhance the in-depth tourism experience, and usher in the "opening of the door" of the Year of the Tiger.
Prevention and control is the basis for safe travel
Preparing for the Spring Festival tourism market, it is still the key to do a good job in the prevention and control of the new crown pneumonia epidemic.
"Hello, please show your health code and itinerary code and take your temperature." At the entrance of The Shihua Shuidong Geopark in Yaxing Town, Danzhou City, staff smile and take the temperature of visitors.
In the process of visiting Shihua Shuidong Geopark, tourists can see the efforts made by the scenic spot in epidemic prevention and control: the new crown pneumonia epidemic prevention knowledge is posted in many places in the park, tourists scan the health code to enter the park, and disinfectant alcohol is provided for tourists to use. The tourist service center at the entrance of the scenic spot integrates the infirmary, the driver's lounge, the provision of storage and consulting services, and provides multiple guarantees for tourists to prevent epidemics and play.
"Greeting the 'Spring Festival Golden Week', it is the foundation not to slacken off in epidemic prevention and control." Hong Liyun, manager of Shihua Shuidong Geopark, introduced that the scenic spot specially closed the park before the festival to carry out disinfection and cleaning work, and arranged staff to be on duty, strengthen training, and make emergency plans to ensure that all prevention and control work is implemented.
In the Hainan Lotus Mountain Cultural Scenic Spot, in order to meet the rise in passenger flow, the scenic spot further implements prevention and control measures: tourists must measure their body temperature and scan the health code and itinerary code to enter the park, and the scenic spot adopts "contactless" consumption; All posts in the park are equipped with epidemic prevention materials and have formulated emergency plans to ensure the safe and healthy travel of tourists.
Culture is the media to enrich the business format
The Spring Festival holiday, not only to make tourists feel at home, but also to let tourists forget after leaving, the key is to let them play well.
To this end, on the basis of digging deep into tourism resources, Hainan Agricultural Reclamation enterprises cater to market hotspots and industrial development trends, and through updating infrastructure, improving tourism services, and enriching tourism experience, tourists have changed from "first-time returnees" to "repeat customers".
The relevant person in charge of Hainan Nongken Tourism Group Co., Ltd. (hereinafter referred to as Haiken Tourism Group) said that during the festival, through advance planning, on the basis of integrating existing tourism resources, local cultural and folk resources are highlighted, and new theme tourism products are formed to further meet the demands of citizens and tourists to celebrate the festival and further stimulate tourism consumption.
"Look at this sea of windmills and flowers, how beautiful!" In the Shihua Shuidong Geopark, tens of thousands of colorful windmills rotate in the wind, windmill promenades, windmills and flowers... It's dizzying. Li Lijuan, a "post-90s" tourist from Haikou, has been pleasantly surprised since she walked into the Shihua Shuidong Geopark, pulling her companions all the way to take selfies in front of the landscapes everywhere, and had a lot of fun. "In addition to watching the windmills, the park also has a blessing activity and a Danzhou tuning performance, which is very interesting."
"With the support and guidance of the Danzhou Municipal Government, we have held the Colorful Windmill Festival for four consecutive years, which has become a tourist business card during the Spring Festival holiday in the scenic spot." Hong Liyun introduced that in the past two years, Shihua Shuidong Geopark has also further excavated Danzhou folk resources and local cultural resources, launched the "Stick Hi Di" cultural and creative ice cream with scenic characteristics in the mode of "cultural creation + tourism", and designed the "Stick Hi Di" exclusive dance, allowing tourists to experience local characteristics in interaction.
Around the theme of the New Year, the Lotus Mountain Cultural Scenic Spot launched a blessing cultural experience activity, and around the festival lantern customs, launched a dream light show to light up the new "night" state of tourism.
Ecology-oriented string dots into lines
While launching a series of measures to create a strong New Year's flavor, Hainan Agricultural Reclamation's major cultural tourism enterprises and scenic spots rely on their own ecological advantages and resources, innovate ideas, and continuously enrich the tourism supply.
Nowadays, green ecological tourism is becoming more and more popular in the tourism market, whether it is going deep into the mountains and forests, stepping on greenery and admiring greenery; Or walk into the wetland, bird watching, ecological tourism is deriving more and more theme play, can meet the needs of tourists of different ages.
"In recent years, tourists have increasingly pursued a natural and healthy lifestyle, which is also reflected in the choice of tourism consumption and products." According to the relevant person in charge of Haiken Tourism Group, compared with the densely populated and indoor closed tourism projects, more tourists prefer the open landscape and pastoral ecological scenic spots.
The barista makes coffee by hand.
Hainan agricultural reclamation enterprises have rich ecological tourism resources: in the Lotus Mountain Cultural Scenic Spot, the ecological practice of the mine pit transformation scenic spot allows people to see a picture of the harmonious integration of man and nature; In Hainan Xinying Mangrove Forest National Wetland Park, rare and endangered birds such as black-faced spoonbills, yellow-billed egrets, spoon-billed sandpipers and other rare and endangered birds have come from afar to attract many birdwatchers; In Baisha, Qiongzhong, Ding'an and other places, the lush tea gardens have attracted many "tea guests"; In Qiongzhong, the coffee trees grow luxuriantly, and the attractive coffee red fruits ripen one after another...
At present, Haiken enterprises are combining resource endowments to write good tourism articles, on the one hand, to promote the construction of key tourist scenic spots, and to connect projects such as Lianhuashan Cultural Scenic Spot, Shihua Shuidong Geopark, Baoting Botanical Garden, and Hongshui River into a line; On the other hand, extend the agricultural industry chain set, build a shared farm and pastoral complex with the theme of tea and coffee, build it into an important product and selling point of Haiken tourism, and become a carrier and platform for the integrated development of agriculture and tourism; In addition, we will also do a good job in the construction of haiken self-driving caravan camps, and lay out and build self-driving caravan camps with different styles in farm companies with better location conditions, and connect them into a line to form an island self-driving tourism route with agricultural reclamation characteristics.
It is understood that the development of Hainan's agricultural reclamation tourism industry will uphold the concept of "green water and green mountains are golden mountains and silver mountains", adhere to the global development of tourism development, the quality of tourism supply, and the diversified development of tourism formats, integrate into the province's tourism pattern, and provide tourists with high-level Hainan agricultural reclamation tourism products.
(Hainan Daily, February 9)