The industrial Internet is not a continuation of the Internet

The industrial Internet has entered the deep water area, which is an undeniable phenomenon. When the industrial Internet begins to enter the deep water area, its external manifestation form is increasingly appearing in the form of the industry, rather than in the form of the Internet. The existence of our commonplace industry has long since changed. The deep and comprehensive integration between the Internet and the new technologies and industries derived from the Internet is the key to this article to analyze the reasons in depth and recommend that the Internet industry people read and discuss.

Nowadays, whenever we see a new industrial form, we will see the figure of new technology. It is not so much a new industry as it is the result of the deep integration of new technologies and industries. This is completely different from the Internet. Looking back at the Internet era, we can feel very obviously that when the Internet and the industry are integrated, a new Internet platform will appear, and this Internet platform has a great tendency to replace traditional industries, rather than appearing in front of people with the attitude of new industries as it is now.

According to the traditional logic, the so-called industrial Internet is only the transfer of transformation objects, just the change of business models, and when the development of the industrial Internet begins to enter a new stage, we increasingly begin to feel that the so-called industrial Internet is not just the transformation of the transformation of the object, but has a deeper internal logic. When the industrial Internet begins to enter a new stage of development, we may have to look at it with a new attitude, rather than blindly associating it with the Internet in the classic sense. Perhaps, only in this way can we see the whole picture of the industrial Internet.

The deep impact of the Internet on people's production and life makes it inevitable that people will talk about it when talking about the industrial Internet. There is nothing wrong with that. However, if it is only because of the deep connection of the Internet to people's production and life, and blindly associate the industrial Internet with the Internet, and even regard the industrial Internet as a continuation of the Internet, it is inevitable that it is too simple and arbitrary. The author believes that the industrial Internet is not only not a continuation of the Internet, but also a new leap.

First, the underlying logic of the industrial Internet is completely different from the Internet

We all know that in the Internet era, there are one Internet platform after another, and these Internet platforms actually move the business that originally belonged to traditional industries online, thus realizing their own development and status. In this process, we see the rise of the Internet industry, and at the same time, we should see the loneliness of traditional industries.

If we summarize the development of the Internet era, then the so-called Internet is actually a process of weakening the status of traditional industries. One of the most direct results of this development logic is that more and more Internet companies have begun to grow and develop, and more and more real economies have begun to wither. Therefore, if the underlying logic of the Internet is summed up, the so-called Internet economy is actually a process of avoiding reality and virtuality.

Unlike the Internet, the Industrial Internet is a completely opposite process. At present, all kinds of signs are beginning to show that the industrial Internet is not a process of returning to the industry as people said before, let alone a process of the disappearance of the Internet, but a process in which the real industry and the Internet industry and the new technologies derived from the Internet can achieve benign development. It can be seen that the so-called industrial Internet is not a continuation of the Internet, and the underlying logic between them is essentially different.

Second, the performance form of the industrial Internet is completely different from the Internet

In the Internet era, what we see is the emergence of Internet forms such as e-commerce, Internet finance, and online education. If you make a summary of the product forms of these Internet, in the final analysis, these Internet-style industrial forms are the existence of an industry + Internet. In essence, the industry is only a cloak, the essence is still the Internet, and these industrial forms are based on traffic and capital as the fundamental driving force.

Looking at the industrial Internet, we can see an industrial form that is completely different from the Internet. In the context of the industrial Internet, new industries are the main industrial forms. New finance, new manufacturing, new logistics and many other species of the industrial Internet are based on industry as the ultimate form of expression. If we summarize the industrial form in the era of industrial Internet, then its performance form is actually a existence with industry as the foundation and technology as the tool.

The essence of the same Internet-style industrial form is only different from the Internet, the ultimate industrial form of the industrial Internet is actually based on the external performance of the industry, and such a new industrial form also includes the Internet industry. In the era of industrial Internet, we no longer regard traffic as the object of harvesting, but begin to regard traffic as the object of service; in the era of industrial Internet, we no longer regard the Internet platform as the end point, but begin to see the derivative of new industries as the ultimate destination. In short, the manifestation of the industrial Internet is completely different from the Internet.

Third, the business model of the industrial Internet is completely different from that of the Internet

No matter which Internet company, if you make a summary of their business model, the platform model is undoubtedly an unavoidable business model. Almost all Internet players are building platforms and making platforms bigger, which is their ultimate goal. If we must make a summary of the business model in the Internet era, the platform model is undoubtedly the most appropriate.

When the era of industrial Internet comes, we see the degradation of the efficiency of the platform model, and more and more people begin to criticize the so-called platform model for not being able to bring them efficiency improvement. If you must look for the internal causes, the drawbacks of the platform model itself are the key to all this. Different from the Internet era with the platform model as the mainstay, in the industrial Internet era, we see the ebb and flow of the platform model, even if it is no longer with the help of the platform, people can still get the products and services they want. The reason is that in this process, the platform model has changed from a existence that can achieve efficient docking to a mere simple matchmaking and intermediary existence, and the efficiency has been reduced a lot due to the lack of new technology empowerment.

The business model of the industrial Internet is completely different from the platform model of the Internet. Unlike the Internet-style platform model, which blindly concentrates all resources and traffic on its own platform, the business model in the industrial Internet era is more like an F2C business model. That is, it is the supply of products and services directly from the producer to the consumer, and the platform no longer exists in this process. From this point of view, the business model of the industrial Internet era is actually fundamentally different from the Internet era.

Fourth, the essence of the industrial Internet is not too related to the Internet

If we look at the industrial Internet from today's perspective, we can see very clearly that the current industrial Internet is actually fundamentally different from the industrial Internet that was originally sought after by Internet players. In essence, the industrial Internet that is sought after by Internet players is just a continuation of the Internet, in the final analysis, the fundamental reason why Internet players will be sought after by the "Industrial Internet" is still to maintain their own status.

Just from the way and method of people landing and practicing the industrial Internet in the beginning, we can see such a clue. In the initial stage of the industrial Internet, people only regarded the industrial Internet as a transfer of transformation objects, and introduced a model called "S2B". If we summarize this "S2B" model, it is still an Internet-style existence, and its ultimate purpose is still to maintain and continue the status of the Internet.

Today, when we look at the industrial Internet, we will find that the current industrial Internet is actually completely different from the industrial Internet that was sought after by Internet players. The current industrial Internet is more like the Internet in the true sense. Its ultimate purpose and significance is not to make its platform bigger and stronger, but to better transform the industry, but to better serve users. On the surface, the industrial Internet still has the word "Internet", in fact, the current industrial Internet has not had much to do with the Internet.

5. Conclusion

When the development of the industrial Internet is more and more in-depth, the more we feel that it is now more and more different from the original one, and it can even be said that the current industrial Internet is actually completely different from the original industrial Internet. Perhaps, this is what the industrial Internet should be, because it is originally a existence that has little to do with the Internet. At the beginning, people associated it with the Internet, but those who waved the flag just used the industrial Internet as a cover for their own interests, and their purpose was still to use the concept of the industrial Internet to make their platform bigger and stronger, and still wanted to use the industrial Internet to continue their advantages in the Internet era. Obviously, what they call the "industrial Internet" is completely different from the real industrial Internet.

When the development of the industrial Internet enters a new cycle, we need to examine the industrial Internet from a new perspective, and completely separate the current industrial Internet in the true sense from the "industrial Internet" that was used as a cover. Only in this way can we truly jump out of the strange circle of thinking of the Internet and look at the industrial Internet again. At this time, we will see the real appearance of the industrial Internet, and we will have the feeling of "looking back, the person is there, and the lights are dimmed".

#专栏作家 #

Meng Yonghui, WeChat public account: menglaoshi007, everyone is a product manager columnist. Senior contributor, contributing commentator, industry research expert. He has long focused on industry research and published more than 4 million words of financial and scientific articles.

This article was originally published by everyone who is a product manager, and reproduction without permission is prohibited.

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