Recently, TVB released a promotional video with the theme of "only seeking a breakthrough, daring to try, rushing forward, and insisting on doing", summarizing the ratings of the past 3 months.
According to the promotional film data, the ratings of the young group of Jade Station rose by 2.6 points, and the overall audience over 4 years old rose by 2.7 points, according to 1 point for 64970 people, that is, there are more than 175419 people, and this growth rate is also greatly ahead of ViuTV, open TV and other peers.
There is no doubt that this is an unexpected result for the public, after all, judging from the public opinion situation of TVB on the Hong Kong network, it has almost no young supporters. Therefore, either the promotional video data has moisture, or the local post-birth boy "says no, the body is very honest"
It must be pointed out that the content launched by TVB in the past 3 months is indeed very suitable for the tastes of young people, in addition to the ace "Love Home Happy Express", "Looking East and West", as well as "Benevolent Doctor Under the Stars", "The Truth of Changing Lives", "Fall in Love with My Decay", "Strange Search Shop", "Youth Don't Face", "Iron Fist Hero" and a lot of diversified variety shows.
Judging from the Facebook and Instagram that Hong Kong young people most often use, most of the above content has a good internet popularity, and the understanding of the plot by the post-mortem children is much higher than that of the ViuTV super drama "IT Dog". Does this mean that while continuing to "cordially greet" TVB merchants, artists, and content, the descendants have not forgotten to personally watch and "explore the enemy situation"?
The following is the data comparison of TVB's "Yisoudian" and ViuTV's "IT Dog" hot news in "Hong Kong Life", the screenshot clearly shows that "Yisoudian" got 10,000 likes+, 781 comments, and 207 shares, and "IT Dog" got 4574 likes, 121 comments, and 80 shares, and the popularity difference was huge.
The same is true in the pro-ViuTV media "New Holiday", the popularity of "Fall in Love with My Decay" is the same as "Yisoudian", which gets 3839 likes, 518 comments, and 97 shares, and "IT Dog" that frequently borrows TVB as a topic is only 2822, 424, and 176.
In addition, according to reports from a number of Hong Kong media, TVB will continue to cover the 100 highest-rated programs in Hong Kong in 2021, and the status of The Big Station is still firm. The following picture is a screenshot of the Hong Kong media report:
Frankly speaking, since Zeng Zhiwei became a TVB executive, the ratings of TV stations have not increased much, but it is a fact that the content is more diversified, the network discussion is higher, and the opportunities for young artists have soared, coupled with the relaxation of restrictions on artists, reconciliation with the four major record companies, joint award ceremonies with Hong Kong and Taiwan, and win over Universal Records, as the general manager, he has been fully qualified.