Today is the 2362nd day of the "Looking for Shangluo Old Walnut" initiated by The Great Qinling Cattle Uncle Niubo. After retiring from Shangluo College, he recorded the daily development and changes of the Shangluo walnut industry in the form of a log. Over the years, he has developed and produced more than 30 walnut products in two series of 8 categories, and edited and published "Shangluo Old Walnut" (the first episode), which is a spirit of perseverance and daily search for Shangluo old walnuts.
Loved radio since childhood
After graduating from university, he stayed on to teach
In the 1960s, cable broadcasting rose in the vast countryside, and the sound of thorns and pulls on the walls made Niu Bo, who had just entered elementary school, feel magical and incredible... Since then, he has developed a keen interest in radio, often working with friends to do research. When Niu Bo was 11 years old, the radio quietly emerged, this radio that could receive signals from the air, once again stimulated his desire to do it, with the help of his cousin, for the first time successfully made a very simple small horn, this experience made Niu Bo determined to learn radio.
When he was in high school, Niu Bo began to follow Liu Siya, who taught physics, to learn radio theory knowledge, and often made some physics experiments, and later under the guidance of Teacher Liu, Niu Bo successfully assembled a semiconductor radio, and in the following years, he successively assembled other types of radios.
After being admitted to the Shangluo College of Shaanxi Normal University (referred to as "Shangluo Teacher's College", now Shangluo College), Niu Bo was assigned to the Department of Physics, and after he told the class teacher about his love of radio, he got the support of the class teacher, and vacated half a room for Niu Bo to do experiments, and he used more energy to study radio. Because of Niu Bo's outstanding performance in school, mainly due to his invention of the automatic bell ringer, he was given the opportunity to stay in the school to teach in the year of graduation.
Niu Bo is a pioneer in the experimental teaching of physics in Shangluo Teacher's College, and after staying in school, he began to teach electronic teaching and experimental work, he attaches great importance to innovative teaching, and strongly advocates the combination of theory and practice, which has aroused great interest among students. For more than 30 years of teaching, the number of students has reached more than 3,000, and a large number of students have become elites from all walks of life. Friend Tian Yali said: "Teacher Niu has been engaged in physics teaching in the university for a long time, combining teaching and scientific research, and has rich teaching achievements. ”
Started a business after retirement
Choose Shangluo Walnut E-commerce
When mainland e-commerce came to prominence, Niu Bo was keenly aware that e-commerce would bring great changes to the traditional commodity sales model. In 2015, after retiring from Shangluo College, Niu Bo always wanted to do something for his hometown, and after repeated research, investigation and demonstration, he chose to develop Shangluo's walnut e-commerce marketing, and joined hands with people of insight to become Shangluo Dandelion E-commerce Co., Ltd. to sell Shangluo agricultural products online.
In the next few years, Niu Bo also established the Shangluo E-commerce Association with the support of the Shangluo Supply and Marketing Cooperative, as a member of the Standing Committee of the Shangzhou District CPPCC Committee, he put forward the proposal of "Shangzhou To Accelerate the Development of E-commerce" at the meeting of the District CPPCC Committee, which was adopted and implemented by the district government, and established the Shangzhou District E-commerce Industry Incubation Base, and then the Shangluo Other County E-commerce Associations were established one after another, and since then, shangluo e-commerce has entered a new era.
When Niu Bo's e-commerce was in full swing, under the influence of the new e-commerce model in Wugong County, he began to set his sights on the real economy. In the collection of information, Niu Bo learned that the excellent ecological environment and profound cultural background of Shangluo walnuts are unique, and after seeing the vast market and great prospects, Niu Bo chose to enter the walnut industry.
Product molding, brand first. At the beginning of the business, Niu Bo first thought of brand creation, after research, determined the brand strategy of "basing on Shangluo high-quality walnut resources, extending the Industrial Chain of Shangluo Walnut, and creating a green, sustainable and influential Shangluo walnut industry". On March 18, 2015, Niu Bo applied for the registration of the trademark of Uncle Niu of Daqinling, and since then, "Uncle Niu of Daqinling" has entered people's vision and begun to enter people's hearts.
Launched the "In Search of Shangluo Old Walnut" campaign
Record the development and changes of the Walnut Industry in Shangluo in the form of a log
Niu Bo focused on making walnuts, on August 28, 2015, he launched the "Looking for Shangluo Old Walnuts" activity, aiming to promote the culture of Shangluo walnuts and excavate people and things related to walnuts... Since that day, he has insisted on publishing the relevant information of "Looking for Shangluo Old Walnuts" on the Internet in the form of logs every day, and through the Network, let everyone know Shangluo Walnuts.
Today is the 2362nd day of the "Looking for Shangluo Old Walnut" initiated by Uncle Niubo of The Great Qinling Mountains, in these 2300 days, he has traveled to many places in Shangluo, and the hardships along the way can only be personally felt by experiencing them. Colleague Wei Pingshan said: "I have worked with Teacher Niu for more than 3 years, and the biggest impression that Teacher Niu gave me was the two words 'persistence'. He engaged in the walnut industry after retirement, in the unit conscientious, diligent, where there are walnuts where there are cattle teachers, where there are walnut products, where there are cattle teachers, he works day and night This spirit of work is worth learning from each of us. ”
"After more than six years of hard work, we have basically laid some foundations, including two aspects, one is the cultural foundation and the other is the product foundation." In terms of cultural foundation, the editor published a book "Shangluo Old Walnut", and built a Shangluo Walnut Theme Museum, which also gained more than 300,000 fans on the Internet. In terms of product base, there are now two series of 8 categories, more than 30 single products, and the products are still relatively popular. Niu Bo said happily.
Chen Xinle, director of the Shangluo Walnut Research Institute, said: "Niu Bo, the founder of Uncle Niu of Daqinling, insisted on excavating the old walnuts of Shangluo for six years, spreading the culture of Shangluo walnuts, developing new walnut products, creating walnut sauce and walnut drinks, and developing walnut handicrafts, actively expanding the market influence of Shangluo walnuts, spreading the culture of Shangluo walnuts, and making important contributions to the sustained and healthy development of the Walnut industry in Shangluo. ”
Today's Niu Bo has set up a Shangluo walnut exhibition hall in the company, often leading people to visit and spread the culture of Shangluo walnut. Niu Bo said: "The next step is to find partners on the existing basis, use the advantages of partners to make up for the shortcomings of the founders, and everyone plays their own strengths to jointly make Shangluo walnuts bigger and stronger." ”
Video Link:
【Mortal Story】 Contemporary "Yugong" uses logging to record the development and changes of the Walnut Industry
Huashang Daily reporter Cheng Juan Editor Liu Peng