The ice piers are cute, but don't forget the "rational star chasing"

"Did you buy the ice pier?"

"Nothing!"

The above dialogue successfully summarizes the recent popularity of the phenomenon-level big Internet celebrity that has shined out on social media, the ice pier. As the mascot of the 2022 Beijing Winter Olympics, people's pursuit of ice piers also reflects the attention and love for this international sports event.

The combination of cute pandas and cool ice crystal shells, taken from the shell shape of ice and snow sports helmets, makes the overall image of the mascot resembles an astronaut, both traditional and new, and is destined to capture the hearts of the public from the moment it appears.

Understanding the ingenuity of the shape of the ice pier, I also understood the sensationality of this "large fan meeting" sought after by Chinese and foreign athletes, coaches and journalists.

It is understood that the production and sales of licensed commodities for the Beijing Winter Olympic Games need to be authorized by the Beijing Winter Olympic Organizing Committee, and the production and sale of related goods by authorized enterprises is an important source of income for the Olympic Organizing Committee in addition to the tickets for the event.

Therefore, the love of the general public for the ice pier is not only the fraternal support for the Winter Olympics, but also the real money and real economic support.

At the Winter Olympics, the Olympic Organizing Committee launched a total of 16 categories and more than 5,000 licensed goods, but the popularity of the ice piers obviously exceeded expectations, especially the three-dimensional version, the more interactive plush toy version of the ice piers, which was once out of stock in the franchise stores. In order to invite Internet celebrities home, many fans do not hesitate to get up early in the middle of the night, and some people queue up for more than ten consecutive hours just to meet their idols, and even some people are willing to spend ten times the price to buy in the hands of scalpers.

In response, on February 8, the Dongcheng Public Security Bureau in Beijing reported the administrative punishment for the reselling of ice piers. At present, the Dongcheng District police have seized 3 violators, all of whom have been administratively punished according to law.

In the face of the concentrated outbreak of demand, because the productivity is still in the Spring Festival holiday, the people's anxiety about the shortage of goods can be understood. But what needs to be seen is that even if the ice pier is cute, it should maintain a rational consumption attitude. Not to mention the purchase and sale of ice piers from the hands of scalpers and some unauthorized private sales channels, which has fueled the arrogance of illegality and infringement, queuing in the middle of the night, and the cold and late night of the early spring in the north is not conducive to their own health, not to mention that there are many elderly people in the team. In addition, the huge queue has also affected the daily life of surrounding businesses and citizens, and the queue scene that is too gathered is not conducive to the overall situation of epidemic prevention.

It is gratifying that in response to this, the Beijing Winter Olympics Organizing Committee has carried out many rounds of communication with various production enterprises, and the factory has resumed work in an orderly manner, taking active measures to promote product production, and there will be a steady supply of products to the market.

Finding a balance between love and order is the best respect for every pop culture. For example, there are many netizens who are struggling to ask for it, but fortunately they have made ice piers at home, leaves, orange peels, noodles, and handmade can reflect the full sense of ceremony.

In the final analysis, the ice pier is only the carrier of the Olympic spirit transmission, as long as this spiritual value is grasped, everything can be ice pier. (Text/Li Ming)