Allowing more people to participate in ice and snow sports is the meaning of the Olympic movement.
At the opening of the Beijing Winter Olympics, the number of people participating in ice and snow sports nationwide reached 346 million, and the participation rate of ice and snow sports was 24.56%, achieving the goal of "driving 300 million people to participate in ice and snow sports" ahead of schedule. Hebei Province has also coordinated the coordinated development of ice and snow sports, ice and snow talents, and the ice and snow industry, and vigorously promoted ice and snow sports into schools, enterprises, families, communities, rural areas, and institutions, achieving the goal of 30 million people participating in ice and snow sports.
Compared with the athletes' competition in the Winter Olympics, the ordinary people play with ice and snow, play with fun, play with health, and play with atmosphere. More importantly, the masses have widely participated in ice and snow sports, playing the foundation for ice and snow sports, playing the future for ice and snow competition, and playing the market for the ice and snow industry.
On February 3rd, children skated at an ice rink in Shijiazhuang City to experience the fun of ice and snow. Hebei Daily reporter Zhao Yonghui photographed
Play the atmosphere of snow sports
On February 4, at the "Ice Dream" skating hall in Zhangjiakou, the old-fashioned skates on the feet of 62-year-old citizen Tang Jingwei were a symbol of "senior enthusiasts": in 1978, he bought a pair of skates for 52 yuan and was active in early skating rinks such as Qingshuihe and Wuyi Square. Nowadays, the "Ice Dream" skating hall has become Tang Jingwei's favorite "stage", and a skating rink with a good environment and affordable price has been built in front of his home, and the skating sport loved by a small group of "enthusiasts" has become a mass sport.
Su Tao, head of the sports department of the "Ice Dream" skating rink, said that the existing planned plots and ice rinks of the venue have a total area of about 33,000 square meters, which can meet the needs of ice and snow lovers at different levels. On the outdoor skating rink, many parents take their children to experience a variety of ice sports fun, ice cars, ice climbing plows, ice carousels, and "amateur players" can also have fun.
The Winter Olympics ignited the enthusiasm of local citizens in Zhangjiakou to participate in ice and snow sports, according to Su Tao's estimates, only the "Ice Dream" skating hall can receive 2,000 or 3,000 people a day, and more than 30,000 people will experience it in an ice season.
From Zhangjiakou all the way to the south, in the old revolutionary area of Hebei Yi County, Wolf's Tooth Mountain Ski Resort has more than 10 ski trails, including advanced roads, wave roads, intermediate roads, beginner roads, practice paths and children's paths, etc., and has an area of 400,000 square meters of "Snow Cube" to carry out ice and snow entertainment projects.
In the Happy Hui Shopping Mall in Yuhua District, Shijiazhuang City, an ice skating rink covering an area of more than 300 square meters has attracted many skating enthusiasts. Du Juan, a citizen of Shijiazhuang, said that there is an ice skating rink outside the house, and it is difficult to catch the trend.
At present, there are more than 200 skating halls built in Hebei Province, realizing that there are indoor skating halls in counties and counties, and many urban shopping malls have also built skating areas with real ice and simulated ice.
Not only cities, Hebei Province has taken the creation of a "national innovative ice and snow sports development system and mechanism pilot province" as the starting point to promote ice and snow sports to the grassroots, to the school, to the community, to the countryside. The community ice and snow games at the "doorstep" of the masses, the "ice and snow caravans" around the people, the parks, shopping malls and ice sports experience areas that can be seen everywhere, and the "campus ice and snow season" activities that are constantly online throughout the year, let the ice and snow sports enter thousands of households.
In the National Fitness Center Square of Pingshan County, Shijiazhuang City, Hebei Province's "Ice and Snow Caravan" 100 cities and thousands of villages tour experience activities came here to send ice and snow sports experience projects to the masses. Ice and snow sports experience areas such as land hockey, desktop curling, and ski simulators were set up at the event site, and staff and volunteers guided everyone to experience ice and snow sports by hand.
It is understood that more than 500 "ice and snow caravans" have formed a promotion model of "catching up with the big market in the morning, entering the school in the afternoon, and entering the community on weekends". The "ice and snow caravan" has entered more than 5,600 administrative villages, covering 93% of the townships in the province.
Not only Hebei, in the past, there was a saying that China's ice and snow sports were "difficult to get out of Shanhaiguan", and the popularity of ice and snow sports in the areas south of Shanhaiguan was low. Taking advantage of the momentum of the 2022 Beijing Winter Olympics, ice and snow sports have gradually "expanded from the south to the west and expanded to the east", completely breaking the shackles of "difficult to get out of Shanhaiguan".
In Guangzhou, the three-dimensional development pattern of "ice and snow characteristic school + winter Olympic education demonstration school + high-level ice and snow sports team" has begun to appear; in Yunnan, indoor ice rinks and snow fields have accelerated construction, and "skating real ice" and "real snow skating" have become popular punch card projects... With the in-depth promotion of the "Implementation Outline for "Driving 300 Million People to Participate in Ice and Snow Sports" (2018-2022)", one snow track after another, pieces of ice rinks, such as crystal clear silver and white branches and leaves, stretched out in the land of China. As of 2021, there are 654 standard ice rinks and 803 ski resorts in the country, an increase of 317% and 41% respectively over 2015.
The "Ice and Snow Caravan" entered the Songjiazhuang Village of Xingtai Giant Deer, allowing the masses to feel the charm of ice and snow sports at close range. Photo by Hu Liangchuan, correspondent of Hebei Daily
Play out the ice and snow competition for the future
On February 4, on the indoor ice rink of the Zhangjiakou "Ice Dream" Skating Hall, the young players of the Ice Hockey Club of the Second Primary School of the Economic Development District were undergoing confrontation training, and the young player Xue Rui flashed the defense to receive the pass from his teammates, swung the hockey stick hard, and hit the ball into the opponent's goal, which attracted a round of applause from the audience outside the field.
This is the first training after the New Year of the Second Primary School Ice Hockey Club in Jingkai District, coach He Zongqi is very satisfied with the performance of the young players, "We have vigorously promoted ice and snow into the campus activities since 2019, and opened ice hockey popularization classes from the first grade, and previously represented Zhangjiakou City in the Hebei Provincial Ice and Snow League and achieved a good result of fourth place." ”
"The popularization of ice and snow sports not only conveys the concept of happiness and health, but also lays a good mass foundation for us to develop ice and snow sports, and more outstanding athletes will stand out in the future." "Ice Dream" special ice coach Guo Dongkai has a more long-term vision, in 2014 he established the first ice hockey club in Zhangjiakou, and was hired by major primary and secondary schools as a full-time ice hockey coach.
Guo Dongkai said that at present, many schools in Zhangjiakou have vigorously popularized youth ice hockey, and now there are 6 primary school ice hockey teams, 2 middle school students' ice hockey teams, more than 240 athletes, and 60 registered ice hockey players.
On the evening of February 4, at the ignition ceremony of the torch platform of the Zhangjiakou Competition Area of the 2022 Beijing Winter Olympics held in Zhangjiakou Awards Square, Wang Wenzhuo, 19 years old, ignited the torchbearer as a torchbearer.
Wang Wenzhuo is an outstanding skier trained by our province and studied in the first ice and snow class of Xuanhua No. 2 Middle School in Zhangjiakou City. In 2016, she was selected for the provincial alpine ski team. In March 2017, at the National Alpine Skiing Junior Championships, she won the women's Grand Slalom Championship, achieving a breakthrough of zero medals in our province at the event. In 2019, at the North American Cup of Freestyle Skiing held in Calgary, Canada, she successfully won the first place in the Slope Obstacle Course World Cup for the mainland, achieving a historic breakthrough.
Sun Yongqing is the principal of Xuanhua No. 2 Middle School in Zhangjiakou City. On July 31, 2015, Beijing and Zhangjiakou successfully bid for the 2022 Winter Olympics, and he was keenly aware that this was a once-in-a-lifetime development opportunity for Xuanhua No. 2 Middle School. Eighteen days later, Zhangjiakou Youth Winter Olympic Sports School, the country's first winter Olympic school integrating sports and education, was established in Xuanhua No. 2 Middle School.
Years of hard work have borne fruit, and today, Xuanhua No. 2 Middle School has established 6 professional teams such as alpine skiing, cross-country skiing, and speed skating. In the past six years, Zhangjiakou Winter Olympic School has trained 187 professional athletes, 34 of whom have been selected for the Hebei Provincial Ski Team and 7 for the National Training Team, with a total of more than 500 medals at all levels and in various events.
According to reports, at present, Zhangjiakou has built 59 ice and snow sports training bases, including 7 comprehensive training centers, 100 ice and snow sports characteristic schools, and nearly 6,000 social sports instructors and campus counselors for ice and snow projects, basically achieving the goal of at least one social sports instructor in all organs, communities and schools in the city.
For Hebei, increasing the training of ice and snow sports talents, grasping the training of ice and snow sports talents, popularization talents, reserve talents and other types of ice and snow sports talents, is also one of the important tasks to drive 30 million people in the province to participate in ice and snow sports.
Teenagers are the foundation and force for the development of ice and snow sports, and In recent years, Hebei has implemented the ice and snow project training program for primary and secondary school physical education teachers, and carried out campus ice and snow season activities throughout the province. At the same time, focus on the problem of insufficient ice and snow equipment in rural schools, implement the roller skating shoe allocation plan for rural schools, and cover 1625 schools in 2021 on the basis of covering 1664 schools in 2020. At present, the province's campus ice and snow events have achieved full coverage.
"Under the background of the in-depth implementation of the strategy of 'expanding from the south to the west and expanding to the east' of ice and snow sports, ice and snow sports are more popular in traditional areas and have continuous vitality in emerging areas." He Hongyu, second-level inspector of the Group Department of the State General Administration of Sports, said.
On February 6, the children were learning ski lessons at the Kulunnur Ski Resort in Guyuan County, and the successful opening of the Winter Olympics mobilized the enthusiasm of the majority of teenagers to participate in this activity, which greatly stimulated the children's interest in ice and snow competitions. Hebei Daily reporter Tian Ming photographed
Play out the prospects of the ice and snow industry
In addition to directly participating in ice and snow sports on ice and snow, there are many more people whose lives have changed due to ice and snow.
What was once ice and snow has now become a golden mountain and silver mountain of Chongli. In the 2020-2021 snow season, the number of tourists received in the whole region was 2.462 million, an increase of 83% year-on-year; the comprehensive tourism income was 2.02 billion yuan, an increase of 87% year-on-year. The ice and snow tourism industry has developed into a pillar industry of Chongli.
Not only ice and snow tourism, Zhangjiakou city's ice and snow sports equipment manufacturing, event services and other ice and snow industry chain booming. Playing with ice and snow has allowed Zhangjiakou to play with the broad prospects of the ice and snow industry.
With the "winter" wind of the Olympic Games, Zhangjiakou's ice and snow equipment manufacturing industry has gradually grown from scratch, from small to large, and gradually grown into a new growth pole of the ice and snow economy. By the end of 2021, Zhangjiakou has signed 97 ice and snow equipment manufacturing projects, with a total investment of more than 37 billion yuan.
"Cold resources" have become "hot economy", and the driving role of the Winter Olympics on the ice and snow industry is spilling over.
Dingzhou Tianhua Sporting Goods Co., Ltd. is the only supplier of mobile safety protection mats for short track speed skating and figure skating in The Beijing Winter Olympics. The "golden signboard" of the Suppliers of the Winter Olympic Games has brought new opportunities for the development of enterprises. "The sales of protective mats we produce this year are up 30% compared to last year." Yang Jijun, head of the company, said that the domestic market share of the product now reaches more than 70%.
The layout of the ice and snow industry in southern cities is also accelerating, especially represented by Shanghai, Chongqing, Guangzhou and other places. Guangzhou has built the largest indoor ski resort in South China, Sunac Snow World, to create a "white economy" in the Guangdong-Hong Kong-Macao Greater Bay Area, and to continue to promote the popularization and development of ice and snow sports in South China in a way that helps the ice and snow industry grow.
According to the "Research Report on the Development of China's Ice and Snow Industry (2021)", from 2015 to 2020, the total scale of the mainland ice and snow industry will increase from 270 billion yuan to 600 billion yuan. In 2025, the mainland ice and snow industry is expected to reach a trillion yuan scale.
Behind the exciting numbers, "playing with ice and snow" is also "playing" with new economic growth points.
(Hebei Daily reporter Yuan Weihua)