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Unveiling, those advertising prints at the Beijing Winter Olympics "black technology"

To help the Beijing Winter Olympics, advertisers will certainly not be absent,

Book printing, ticket printing,

Digital printed products, promotional materials guaranteed...

Advertisers go all out!

Today, Yin Xiaomei will take everyone to see the Winter Olympics together,

The figure of the advertiser.

Digital print products for the Winter Olympics

Highlight scientific and technological innovation

Digitally printed medal ribbon

The medal ribbon of the 2022 Beijing Winter Olympics uses IART digital printing technology to achieve accurate printing through the special manufacturing process of "weaving first and printing later", so that the pattern of the custom ribbon of the Winter Olympics is more prominent. Reflecting the layered beauty while ensuring that the printed color never fades.

Unveiling, those advertising prints at the Beijing Winter Olympics "black technology"
Unveiling, those advertising prints at the Beijing Winter Olympics "black technology"

Printed pillows

"It's both a pillow and a blanket, a genius design!" Some time ago, the Beijing Winter Olympic Village saw that the pillow set off a wave of enthusiasm on the online platform. The pillow is printed with the ice pier of the Winter Olympic mascot. The high-speed digital printing process is adopted, so the pattern is more three-dimensional and vivid.

Unveiling, those advertising prints at the Beijing Winter Olympics "black technology"

Digitally printed masks

It is understood that this opening ceremony medical protective mask (N95) is independently developed and designed by China, with light blue gradient, dark blue gradient, light purple, positive purple, red 186C, red 186C-2 and other colors. The outer layer of the mask adopts high-definition digital printing non-woven fabric to ensure that the pattern is clear and beautiful.

Unveiling, those advertising prints at the Beijing Winter Olympics "black technology"

Digitally printed clothing

Under the advocacy of the green concept of the Winter Olympic Games, digital printing will usher in a smoother development, and the clothing of the Winter Olympic torchbearers is also printed and produced by the digital printing process of environmentally friendly paints.

Advertisers with various "black technology"

Contribute to the Beijing Winter Olympics

Image display booth

More than 2,000 kinds of promotional materials such as Beijing propaganda albums, folders, and postcards placed on the image display booth are responsible for the printing of these publicity materials, and they are also responsible for their overall distribution and on-site maintenance.

Unveiling, those advertising prints at the Beijing Winter Olympics "black technology"
Unveiling, those advertising prints at the Beijing Winter Olympics "black technology"

Tickets to the Winter Olympics

The most exciting pattern in the ticket for the 2022 Beijing Winter Olympics adopts a set of digital efficiency design and production process of high-end printing products, and after the blessing of the process, the printed materials present a finishing touch and a perfect three-dimensional effect.

Invitations, program lists and other paper printed materials

Paper prints such as invitations to the opening ceremony of the Winter Olympic Games and the opening ceremony program list adopt high-tech and high-level printing technology and process standards. The choice of paper should not only fully reflect the design effect, but also meet the comfort of the audience wearing gloves in cold weather.

Unveiling, those advertising prints at the Beijing Winter Olympics "black technology"

Winter Olympics pop-up book

"Open China's Ice and Snow" large-scale immersive pop-up book. The whole book uses three-dimensional paper art to build the scene structure, with a total of more than 1,000 parts, 8 three-dimensional structures, 32 small three-dimensional structures, 360 ° panoramic display, and nearly 3 square meters of atmospheric layout.

To achieve consistent color matching before and after the scene, left and right, and unified stitching, it brings great challenges to the overall color consistency.

Unveiling, those advertising prints at the Beijing Winter Olympics "black technology"

Variable text hot stamping effect

The book "I Will Invent Too – The Winter Olympics and Intellectual Property" requires the creation of frosted effect numbers and the creation of variable text gilding effects for different names, which is ultimately made using developed and improved digital post-press equipment with hot stamping functions.

Unveiling, those advertising prints at the Beijing Winter Olympics "black technology"

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