What are the PR cases in 2021?

Affected by the epidemic, companies around the world are trying to attract people's attention through repeated public relations activities to drive consumption.

Essentially, public activities are made up of activities that serve a specific purpose and contribute to one of the same goals of the enterprise. It helps to promote your company's success, show potential customers what you are proud of, develop communication between customers and suppliers, and introduce new products.

But during the pandemic, it's quite difficult to do a good PR campaign. However, there are still many outstanding enterprises that have broken through the limitations of the epidemic and carried out excellent public relations activities one after another, expanding the advantages of corporate brands.

1. Lego and the Rebuilding the World Movement

At the beginning of 2021, many people have rebuilt and consolidated their lives after a year of ups and downs. To promote hope, creativity and resilience, LEGO launched the Rebuild the World campaign to pursue its brand vision. The idea is perfectly in line with Lego's values, and it emphasizes that the ability to build anything starts in early childhood.

The LEGO Group showcases works from around the world on a 13-foot-tall earth, and hundreds of LEGO pieces were sent to the company's headquarters in Denmark to showcase the endless imagination and creativity of children. Adults and their children now need this message of solidarity and creativity now more than ever. LEGO knows exactly how to meet this need.

This PR marketing campaign showcased the brand's products in a way that went beyond its basic function. It also shows the creativity of connecting meaningful messages to branded products.

This can be considered a good example of public relations because it's well-timed, very much in line with the nature of LEGO and its products, and has attracted a lot of attention. All of this has undoubtedly contributed to Lego's brand reputation and popularity, with good results in both PR and profit.

2. IKEA and StayHome activities

IKEA is known worldwide for its easy-to-use home accessories and appliances. The Swedish home décor giant recognises that with the implementation of lockdowns around the world, people are encouraged to enjoy the opportunity to stay at home.

As part of StayHome's campaign, the brand pays tribute to families across the globe. At the event, we were reminded that there is no better place than home for those who are experiencing nostalgia, comfort and reunion. Although IKEA is a brand that can provide us with furniture and homewares that can quickly and economically improve any space, this is not the direct message that the brand conveys at this particular event. This time, IKEA is no longer focused on promoting itself, but more on solidarity with consumers, showing empathy and understanding.

This PR campaign expresses appreciation for families around the world and encourages people to adapt and embrace new realities. Not only is it interesting to watch, but it also portrays the company in a very positive way, making it clear that it cares about the well-being of its customers.

3. Zara shot at home

In 2021, the case of the excellent PR campaign of global brands, then we have to mention Zara. The internationally renowned clothing retailer has also joined the home trend, and it's important to promote fashion at home, even if no one but you can see the clothes you're wearing.

Shot From Home features models who take photos from their homes instead of in photography studios or exotic locations. It's a great response to the decline in clothing sales, where people need to dress comfortably rather than style.

Use Micro Business Intelligence to get inspired and create your next successful PR campaign

Now that you know how far creativity and the ability to keep pace with PR campaigns can take brands, it's easier for you to come up with your own set of great ideas for your next public relations campaign.

To be fully prepared for moments when PR campaigns exceed your brand's needs, always know that people are talking about you online. What do you think about your brand? How often do people talk about you? Are they talking about positive things or negative things? These are some of the things that absolutely must be monitored regularly in order to react in a timely manner before the public crisis surrounding your brand name escalates.

In this regard, we recommend that you try the Micro Business Intelligence Network Public Opinion Monitoring System so that you can track your brand's references across the Internet. In addition to monitoring your brand message, Micro Business can help you understand virality, reach, engagement, sentiment, and more metrics that are critical to understanding your PR campaign.

Micro business is definitely worth your trial, click "blue word" below to get a 14-day free trial of the micro business system.

How to carry out PR activities during the epidemic? 2021 Global Brand Excellent PR Campaign Analysis