Yi Lian apologized! South Korea's yilian was fined in Beijing for products that did not meet the standards

author：Global Tech 2022-02-10 14:08:00

On February 9, the topic #Down jacket with a price tag of 1500 costs only 75# on the hot search, and the topic content was that the registered company of the Korean Yilian Group in China was fined for shoddy charging. The Beijing Xicheng District Market Supervision and Administration Bureau fined him 14,382 yuan. Triggered a heated discussion among netizens, 75 yuan cost of down jacket premium so much?

At noon today, Eland's official WeChat public account issued an announcement apologizing, saying that "the incident mistook consumers for believing that the processing cost of the ELAND brand is the total cost of the goods".

The content of the announcement shows that the company's recent punishment has aroused everyone's attention, and we apologize for this. The company has set up an investigation team for the first time to seriously deal with this incident.

The main reason for the penalty was that a style in the brand product was administratively punished by the Beijing Xicheng District Market Supervision and Administration Bureau because the ingredients did not meet the product standards indicated on the product, because the incident caused consumers to mistakenly believe that the processing cost of the brand was the total cost of the product.

Yi Lian apologized! South Korea's yilian was fined in Beijing for products that did not meet the standards

Yi Lian apologized! South Korea's yilian was fined in Beijing for products that did not meet the standards

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