A few days ago, the nominations for the 94th Academy Awards were announced, and "Canine Power", which has 12 nominations, and "Dune", which has 10 nominations, are well-deserved hits, and the best picture including "Don't Look Up", "Dune", "Dog Power" and other films is looking forward to.
Left: "Don't Look Up", Medium: "Dune", Right: "The Power of Dogs", image from: Douban
The 2022 Academy Awards will continue on March 27 at the Dolby Theater in Hollywood, Los Angeles, broadcast live on TELEVISION or online in more than 200 countries and territories around the world. Taking advantage of the annual high-profile event, Disney also took advantage of the heat to start its own live broadcast.
Disney recently announced that it had tested the live streaming feature of Disney Plus (Disney+) in the United States in the Oscar nominations, which was Disney's first live test and was accessible to all Disney+ users in the United States.
Image courtesy of: Disney+
The company also said: "We are satisfied with the results and will continue to test as part of our ongoing iteration to provide the best user experience for consumers." It's clear that Disney is stepping up its efforts to advance the direct-to-consumer (DTC) business model.
As an online streaming video platform launched by Disney, Disney+ mainly focuses on film and television content produced by Walt Disney Pictures Group and Walt Disney TV Group, and adopts paid subscription methods like streaming platforms such as Netflix and Amazon Prime.
Image credit: Netflix
On the Disney+ interface, there are sections such as Disney, PIXAR (Pixar Films), MARVEL (Marvel Series), STAR WARS (Star Wars), NATIONAL GEOGRAPHIC (National Geographic) and STAR. The STAR section includes Hulu, FX, Freeform, Twentieth Century Pictures and overseas dramas.
In addition to the video-on-demand service, Disney+'s live broadcast attempt seems to be a "job grab" move by the streaming platform for TV, and some people are worried that live TV programs will disappear because of the streaming platform.
In recent years, the development of the Internet has made great changes in people's entertainment methods and lifestyles, and more and more people and viewers have begun to abandon traditional cable TV and rely on the streaming media of the Internet, so the global streaming media has been able to develop rapidly.
It is undeniable that due to the emergence and development of streaming media, the past glory of live television programs has ceased to exist, but the timeliness and public opinion of some television programs are still dominant. Coupled with the real-time and stable transmission of today's TV satellite signals, there is still room for improvement in the current network technology, and the TV will at least not "disappear" so quickly.
Image courtesy of Getty Images
It is worth mentioning that the emergence of streaming media has not only changed video-on-demand services and live streaming services, but also the film industry. Disney's movie "Mulan", after the premiere, decided to cancel the theater release in the United States and instead launch Disney+, which members need to watch at an additional cost.
Image courtesy of The Brown Identity
The 93rd Academy Awards in 2021 and the 94th Academy Awards in 2022 also revised eligibility criteria to allow movies released on streaming to register for the judging.
The development of technology will always change people's way of life, the development of streaming media platforms, the changes brought to the film, television and other industries are still continuing.
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