With the increasing degree of commercial development, measuring the value of a star is no longer limited to the football field, and the off-field commercial value will also have an impact on salaries and transfer costs, and the sales volume of jerseys is undoubtedly an important indicator to measure the commercial value of stars. In response to this topic, the foreign media "Euromericas Sport Marketing" has counted the list of football jersey sales in 2021. First of all, in the top two positions, it is still dominated by Messi and C Ronaldo, the former selling 1.2 million jerseys and the latter 1.05 million.
Such data may surprise some fans, because C Ronaldo has always been considered to have higher off-field commercial value than Messi, and on a social platform, C Ronaldo has 400 million followers, leaving Messi with 300 million fans far behind. Nos. 3 and No. 4 were Levan and Salah, who sold 970,000 and 816,000 shirts respectively, not from soccer powers and very low profile off the pitch, and the ability to get this statistic shows how strong and popular their performance on the pitch is.
Ranked 5th and 6th are mbappe and Haaland, who are known as the new doubles, and the sales of their jerseys are very close, 799,000 and 767,000 respectively, if they can continue to maintain the momentum, then the situation of working together to dominate the top two will undoubtedly come soon. Then the 7th to 9th 3rd men were very low-key off the pitch, with Benzema with 699,000 pieces, Kante with 655,000 pieces, and De Bruyne with 622,000 pieces. Among them, Kante's appearance on the list is the most surprising, because compared to Benzema and De Bruyne, who can deliver eye-catching goal assist data, Kante is not only low-key on the sidelines, but also silently doing all kinds of "dirty work" on the field. But it is gold that can shine, and he can attack and retreat, no coach does not like, and no fan can hate it.
In the 10th place is Neymar, who comes from the football kingdom, is quite high-profile off the field, and has even released a personal documentary, and his jerseys have sold a total of 547,000 pieces in the past year. Such data is undoubtedly mediocre and disappointing for Neishao, who was once regarded as Merro's best successor. So in this list, Greater Paris can be said to be sad and happy, on the one hand, they have as many as 3 superstars on the list, but on the other hand, Messi can not integrate, Mbappe is bent on joining Real Madrid, Neymar's on-field injuries have increased and his influence on the field has begun to decline, all of which are bad enough.