At the beginning of the new year in 2022, people experience desert skiing in Dunhuang, Gansu Province. Photo by Wang Binyin
During the Spring Festival, Gansu Province's "online + offline" organic integration of Winter Olympic culture, ice and snow culture and Chinese traditional Spring Festival culture, ice and snow tourism products in this holiday highlights, the popularity of major snow parks is booming.
According to the "2022 Tiger Year Spring Festival Outing Summary Report" released by Donkey Mother, affected by the Winter Olympics, the Spring Festival ice and snow tourism has increased significantly compared with previous years, and many ski resorts across the country have welcomed a large number of tourists. The "Report" shows that jiayuguan cantilever great wall four seasons ski resort has become one of the top ten popular scenic spots in China, and the number of scenic ticket bookings has increased significantly.
Tourists froth in the Guan'egou National Forest Park in Tangchang County, Longnan City, Gansu Province, on February 5. Photo by Liu Hui
The ancient Silk Road runs through gansu, Wuwei Wusheling, Ta'er Bay, Lanzhou Longshan International Ski Resort, Xinglong Mountain Ski Resort and other ski resorts are popular. Among them, Lanzhou City has made every effort to build a winter tourism brand, turn "cold resources" into "hot industries", and accelerated the construction of "national winter and spring tourism important destinations"; Dingxi City has launched 10 ice and snow tourism projects such as "Weiheyuan Ice and Snow World" and "Patio Gorge Ice and Snow Cave Days"; Linxia Prefecture has launched 6 winter and spring tourism routes such as ice and snow sports and recreational tours, mountaineering and snow sightseeing tours; and Pingliang City has launched 10 winter and spring tourism routes such as "White Mountain Hero Shadow Winter Long Song" flying snow tour.
During the holiday period, Gansu received a total of 7.5 million tourists and achieved tourism revenue of 4.2 billion yuan. The Department of Culture and Tourism of Gansu Province has organized a series of brand culture and art and knowledge dissemination activities such as the Winter Olympic Knowledge Exhibition, the Knowledge Contest with Prizes, the Popularization of Ice and Snow Sports Knowledge, the Theme Online Book Recommendation, and the Theme "Village Evening". At the same time, with the theme of "Welcoming the Winter Olympics and Enjoying Longyuan", we will continue to carry out the "Winter Olympics And Spring Green Jade Gate Pass", overseas "Happy Spring Festival" online exhibition and broadcast exchange activities, and 15 "2022 Spring Festival Holiday Theme Tourism Boutique Routes" to meet the needs of the public for culture and tourism.
The picture shows Tsinghua Primary School in Chengguan District, Lanzhou City, holding the first ski class league at a ski resort in Lanzhou New District, and students warm up before the game. (Data photo) Liu Yutao photo
According to the analysis of experts from the Cultural Tourism Industry Research Institute of Qichuang Tourism Group, at present, the mainland ice and snow tourism has ushered in multiple favorable factors such as markets, events, and sustainable policies. Tourism consumption upgrades, tourists pay more attention to interactive, experiential products, ice and snow tourism in line with this characteristic; the holding of the 2022 Winter Olympics, become a grand event for all Chinese people, is bound to drive ice and snow tourism to further heat up; "300 million people on the ice and snow" vision, many provinces and cities will be ice and snow tourism as a key industrial development, "the first batch of ski tourism holiday destinations" selection and other policy factors driven. There is also a favorable industry, around the Winter Olympic economy, gradually formed an industrial chain closed loop of "ice and snow manufacturing, rescue, vacation services, and supporting facilities".
Source | China News Network