Today's circle of friends is almost swept by the 18-and-a-half-year-old Chinese freestyle skier Gu Ailing, who completed a difficult turn in the air and won the crown with a good score of 94.5 points. Speaking of Gu Ailing, she is not only a talented girl on the ski slopes, she won fifty medals at the age of fourteen, and in the 2021-2022 World Cup, Gu Ailing won 9 medals, including 6 gold medals, and was "the first person in history" by the International Skating Federation. At the same time, she is also synonymous with bravery, openness, freedom and Stanford academic bully, such a positive story personal IP has been recognized by more than 20 brands in just a few years, and SAIC-GM Cadillac is the only brand in the car industry that has a discerning eye.
Looking back on the time of their friendship, on September 3, 2021, the SAIC-GM Cadillac brand announced that freestyle skier Gu Ailing was appointed as the spokesperson of the Cadillac brand. On the same day, Gu Ailing, who had just completed the birthday of the human ceremony, also ushered in the first Cadillac exclusive car in his life, the luxury large SUV Cadillac XT6, escorting its preparation. The brand contact point of Cadillac and Gu Ailing is first of all that Gu Ailing has personality and wisdom, and at the same time has super exploration and creativity in unknown areas, which is in line with Cadillac's brand core god of "courage, style and innovation".
Secondly, from the first time she entered the snow field to today's professional athletes, Gu Ailing has always been unafraid of questioning, proving her strength with her achievements, and breaking the stereotype of women engaged in skiing with actions. Her courage to break through limitations, accumulate strength, and pursue excellence has made her shine in many fields. This coincides with Cadillac's brand proposition that "all greatness comes from a brave beginning."
Again, Gu Ailing's calmness in every hand is nothing more than a precipitate of thick accumulation. Gu Ailing began to learn to ski under the influence of her mother at the age of 3, and participated in the adult freestyle ski competition at the age of 13, during which she experienced ankle bone contusions and other injuries, but these could not stop her progress. Just as cadillac XT6 has now entered the era of light hybrid, and with the pioneer power system, the magnificent appearance design, the three-row respected space and a number of intelligent and safe configurations, it constantly meets the needs of the social elite in multiple scenarios, and discovers more possibilities in the vast world with consumers.
Unity of form and god, Gu Ailing and Cadillac XT6
As mentioned before, Gu Ailing broke the stereotype of women engaged in skiing, and Cadillac did not define XT6 and embrace consumers with an unlimited mind. When Gu Ailing and XT6 meet, we see harmony and complementarity and complementarity.
Gu Ailing is a mixed-race Child of Chinese and American descent, with a good appearance and three-dimensional face, while her figure in line with the golden ratio doubles her aura. The Cadillac XT6 follows escalade's classic style, greatly optimizing the front-to-back ratio, and the aura and style are integrated. At the same time, it uses 145 LED light sources, any angle is eye-catching, just like the multiple advertisements endorsed by Gu Ailing, any angle shooting is perfect without dead ends. Cadillac XT6's complex and simple design language coincides with Gu Ailing's broad temperament.
Speaking of the interior of the Cadillac XT6, it can be said that every detail is meticulously crafted, especially the Cut-and-Sewn French double stitch master wrapping process with three-dimensional cut and hand wrapping. Just like Gu Ailing's freestyle skiing, every flip and every action is carefully polished to land smoothly and get the ideal score. In addition, the full-color HUD flight display creates a fighter cockpit-like visual sense, and gu Ailing walks side by side, ready for ice and snow at any time.
In the advertising categories that Gu Ailing cooperates with, spanning fashion, FMCG, communications and other fields, she has opened up a wider sky for herself with her unique personal charm and dare to try. The most attractive thing about cadillac XT6 is the spacious and practical space, the new three rows of six-seater / seven-seat double layout design, the front and rear three rows of head space are proud of the peers; two rows of independent seats to leave foot movement passage; three rows of space is also uncompromising, enjoy stretching legroom, so that every passenger can enjoy the concept of relaxed freedom at every moment, and meet the diversified travel scenarios.
Cadillac, the originator of leveraged marketing
Marketing by taking advantage of the situation is to hide the purpose of sales in marketing activities, integrate the promotion of products into an environment that consumers like to hear, so that consumers can understand the products in this environment and accept the marketing means of the products. It can be said that Cadillac's wave of marketing has won over other brands in the car industry, with its golden insight in last September to hold hands with Gu Ailing, and now riding on the Winter Olympic East Wind to take advantage of the trend, taking advantage of Gu Ailing's victory to further establish the brand reputation, so that the people can deepen their understanding of Cadillac cars in the popular news, but also maintain the stickiness of Cadillac owners, and awaken their sense of honor as brand owners, it can be said that there is a multi-dimensional and win-win situation.
Looking back at the classic cases of Cadillac taking advantage of marketing, there are countless examples. Remember Weibo Movie Night 2017? Almost every time a star appears, our minds are engraved with the imprint of cadillac CT6. There is also the 2019 Basketball World Cup, where the pinnacle showdown was held at the Cadillac Center, where countless eyes converged.
Weibo Movie Night 2017
The 2019 Basketball World Cup Pinnacle Final Venue – Cadillac Center
Then there is the Cadillac, who was named the best copywriter by the marketing circle, took advantage of the marketing poster. In the 2020 US election, several posters of Cadillac are full of words, which not only show the aristocratic temperament and luxurious quality of the product, but also win the world's attention with the momentum of the election, and countless fans in the industry.
Words and pieces
It is reported that in 2021, in the face of the severe challenges brought about by the global chip shortage, the Cadillac brand actively responded, achieving cumulative sales of 233,117 vehicles for the whole year, an increase of 1.4% year-on-year, and once again set a new annual sales record. 2022 is the 19th year of the Cadillac brand's deep cultivation in the Chinese market, and it will also be a historic moment for the 120th anniversary of the brand's founding. Cadillac launched a new brand identity, a new visual system to make the brand image more vibrant and vibrant, showing that the brand is fully upward, together with Gu Ailing, with an accelerated attitude towards a new journey. Although it is hard work, blowing out the wild sand begins to reach gold.