Sports big business Luo Ranfeng reported
On February 6, Beijing time, the 2022 Beijing Winter Olympics ended its second competition day. Seven medals were originally scheduled to be awarded on this day, but the alpine skiing men's downhill was delayed until February 7 due to weather conditions. The "2022 Beijing Winter Olympics Sports Brand Value List", produced by sports big business, also updated the results of the next day according to the schedule.
"Sports Brand Value List" is a regular column of sports big business during the Beijing Winter Olympics, counting what brands of competition uniforms and medal-receiving uniforms the sports teams and athletes who won medals wear, and then ranking according to the number of medals under the brand name.
This is the first time since the 2016 Rio de Janeiro Olympic Games to produce a sports brand value list, and the general award clothing brand has also been included as a statistical object, in order to more fully reflect the important exposure of various sports brands in the competition. Since the medal ceremony is held in the awards square and will not be fully awarded until one day after the general competition, the data of the medal collection uniform will be postponed for one day.
After joining the first competition day's podium results, 30 brands have now appeared on the sports brand list.
Phillips completes its first package
With 3 gold, 3 silver, 1 bronze and 7 medals, Fei Le initially established the advantages of the sports brand list. Four medals ahead of second-place ANTA.
At this Winter Olympics, Phillip became the first choice for many skating teams, making it the first time that a single brand was included in the equipment of gold, silver and bronze athletes. In the men's 5,000m event of speed skating, Athletes from Sweden, the Netherlands and Norway all wore Phillips suits.
Sweden's speed skaters won the 5,000 meters, and the "File Forces" were more eye-catching in the skating arena of this Winter Olympics
In the PyeongChang Winter Olympics, a single brand won gold, silver and bronze medals on the same second match day. The first and second runners-up in the men's slope steeplechase skills of the snowboarding team all wore Burton to play.
Phille sponsored both the Dutch skating team and the Dutch delegation, so after the renewal of the medal gown on the first day, Phille added another gold medal (speed skating women's 3000 meters). After the medal presentation ceremony of the second competition on February 7, Phila will also add a silver medal.
Interestingly, the 2-4 rankings are ANTA, Bosco and Desante, while the Chinese mainland operation rights of Philharmonic and Desant are owned by ANTA, so the current momentum of the "ANTA system" is still strong. Anta's two gold medals came from sponsoring both the Chinese delegation and the Chinese skating team, so the Chinese team won the short track speed skating team mixed relay championship, while winning the gold medal in the race suit and the gold medal in the medal at the same time. Desante was a sponsor of the Japanese delegation, and the German bobsleigh team also used Desant's race suit. In the men's singles event in the bobsleigh on the second race day, Germany won 1 gold.
The Chinese short track speed skating team won the gold medal, and ANTA's "Champion Dragon Suit" was officially unveiled
Bosco is a sponsor of the cross-country skiing, bobsleigh and other teams of the Russian Olympic Committee delegation. Today, the Russian Olympic Committee won the first and second places in the men's doubles pursuit event of cross-country skiing. Bosco used to be a sponsor of the entire delegation of the Russian Olympic Committee, and this year's event was replaced by Zasport, also a local Russian brand.
Luxury big names that are not on the list
The Focus Delegation USA began winning medals on the day, winning silver medals in the Women's Steeplechase On Snowboard and Women's Snowslides in Freestyle Skiing.
The equipment used by Marino, the runner-up in women's slope slalom in the snowboarding women's slope obstacle course, was provided by Volcom, focusing on providing equipment for surfing, skiing, skateboarding and other boarding sports. During the match, Marino's shirt, pants, and hat all appeared with the Volcom logo.
The blue motif on the left arm is the Volcom logo
In addition, Marino's goggles and skateboards have the logo of the luxury big name Prada. Although known for its fashion, Prada has also developed winter sports products, including coats, hats, skateboards and more. Marino is Prada's co-athlete, but according to the rules of the sports brand value list, the brands of peripheral equipment such as goggles and shoes are not included in the statistics, so Prada has not been able to make the list for the time being.
Prada skis catch the eye
The Snow Monster returns
The U.S. team in other arenas recreated the intriguing situation at the Pyeongchang Winter Olympics. The American Bobsleigh Team's jersey has the logo of the clothing brand Yetti Apparel ("Yetti" means "Snowman" in urban legend), but the athletes blacked out the logo to the point where it was largely unrecognizable. If Setti is a team uniform manufacturer, there is no need to black out according to the Rules that allow sports equipment manufacturer logos to appear once during the Olympics.
The intention of the American Bobsleigh Team's blacked out logo is more difficult to grasp. It is possible that the bobsleigh team itself regards the Hitti logo as a commercial sponsor logo rather than a sports equipment logo, or it is possible that the sled team's cooperation with Theetti does not include the Olympic games, but the bobsleigh team does not use other suppliers, so the blackout logo is used to limit Thetti's exposure.
The blacked out parts of the American player's left arm and right leg are the Yetti logo
The U.S. Bobsleigh Team at the last PyeongChang Winter Olympics did the same with the race uniform (click on the link to review). At that time, the operation of the American team was very extensive, and the competition uniform not only had the Suitti logo, but also other commercial sponsor logos. And the American team just casually scribbled things with a black pen.
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