On August 27, Chery Holdings Jietu officially launched the new generation of Jietu X70 at the Kunlun Decisive World Fighting Center in Beijing. Positioned as a "wide-body smart SUV", the new car has launched a total of 9 models with two power combinations of 1.5T-6MT and 1.5T-6DCT, with a price range of 69,900 to 120,900 yuan. More excellent product strength, more value-for-money cost performance, to meet the comprehensive needs of users who love life and love travel.
Customer-oriented, demand-based
Since the launch of the first model Jietu X70 in 2018 to the debut of the new generation of Jietu X70, in just one year, Jietu has rapidly launched its layout with the attitude of a catch-up and continuous acceleration, not only rapidly improving channel construction, but also comprehensively improving product quality. In the face of more fierce competition in the second half of the market, Mr. Bao Siyu, deputy general manager of Chery Holding Group and general manager of Jietu, said: This year is the second year of Jietu's development, and it is also a key year for Jietu to lay a solid foundation. The listing of the new generation of Jietu X70 is of great significance to Jietu, and Jietu products have always been adhering to the original intention of meeting consumer demand and upgrading, conforming to the expansion of family population, normalization of leisure tourism, upgrading of consumption structure, and youthful target groups, and developing and focusing on the "travel +" market segment. Focusing on "unchanged customers, changing needs", Jietu has close contact with customers, accurately grasped the changing trend of customer needs, and accelerated the iterative development of products. At this stage, the overall car market is in decline, and as a new SUV, it can rise against the market in such a fierce competition environment, and behind this achievement is the customer, and the original intention of the establishment of Jietu is to upgrade the consumption of customers. In the future, Jietu will rely on the excellent strength of Chery Holding Group's more than 20 years of vehicle research and development and manufacturing experience, precise change, active innovation, stable development, and comprehensively build customer-centric core competitiveness.
(Bao Siyu, Deputy General Manager of Chery Holding Group and General Manager of Jietu)
Continue "Huicheng Leader" plastic "tall is better"
As the first SUV of Jietu product series, Jietu X70, since its debut, its design concept of "Huicheng Leader" has been unanimously recognized by the majority of customers, and the new generation of Jietu X70 is adhering to the design concept of "Huicheng Leader", optimizing and advancing on the basis of the original. At the event site, Mr. Dai Lihong, President of Jietu Engineering Research Institute, explained the new generation of Jietu X70 in depth from the four aspects of "high, large, more and better". Jietu product sequence is based on the "iPeL" platform to create an intelligent SUV, the new generation of Jietu X70 listed this time, not only in the appearance, interior and other aspects of the optimization and adjustment, so that it is more visual impact and tactile appeal, in addition to its space settings and details design more ingenious, exquisite and elegant. Remote control, assisted driving, a variety of starting methods, full LCD display, etc. make their intelligence more outstanding and life easier. In addition, the new generation of Jietu X70 is fully equipped with a 1.5T engine matching the Getrag transmission, satisfying the desire for driving control, while bringing a different fashion and cool, which can be described as full of forced frames.
(Dai Lihong, President of Jietu Engineering Research Institute)
Jietu acceleration Marketing "heart" ideas
As a new product series, Jietu can quickly get out of the market in the fierce market competition, in addition to the support of Chery Holding Group, it also benefits from the deepening of products, services and marketing, while grasping the new needs of young consumers for tourism and travel. Since the debut of the Jietu product line, it has been deeply cultivating the "travel +" market segment, everything is user-centric, and it has created a high-quality independent SUV with high product-price ratio.
For the next step of marketing development, Mr. Li Xueyong, general manager of Jietu Marketing Center, said: In 2018, Jietu created "Jietu Speed", and in 2019, Jietu will fully realize "Jietu Acceleration". Through the "Travel +" cloud platform, we will help precision marketing, create a new marketing model with interactive marketing and precision marketing as the means to meet the customer's pleasant experience as the touchpoint with the three dimensions of online and offline interaction of touchpoint, experience and sharing. At present, Jietu has completed the construction of 401 first-class smart 4S stores, with a network layout of more than 1800+, basically realizing 50 kilometers of car purchase and car use circles nationwide. In addition, we will plan a three-level rights and interests system of "national, theater and local" to continuously enrich the "travel +" ecosystem. Under the trend of a 17% decline in the growth rate of the independent SUV market, the cumulative sales volume of Jietu has exceeded 115,000, accumulating 250,000 fan circles, 100,000 people experiencing Jietu's rights and interests, and the customer referral rate has reached 30%, initially completing the iterative upgrade of the "Travel +" ecosystem. Next, Jietu will quickly step up its efforts, whether it is smart manufacturing, research and development, contact experience sharing, "travel +" ecosystem, or monthly sales of 10,000 + into 20,000+, these will be fully upgraded to create the era of Jietu 2.0. Of course, with the further improvement of the product matrix, Jietu will also launch more new products in due course to meet the diversified needs of users and achieve the annual sales target of 150,000 vehicles.
(Li Xueyong, General Manager of Jietu Marketing Center)
Finally, Mr. Zhou Biren, Vice Chairman and General Manager of Chery Holding Group, announced the new generation of Jietu X70 price and customer rights policy, and the atmosphere at the scene quickly warmed up and cheered. In the evening, Jietu alliance owners and super fan groups from all over the country called for Jietu on the spot, and the brilliant night scenery, brilliant lights, wonderful songs and dances, and thunderous applause were intertwined in the early autumn of Beijing.
(Zhou Biren, Vice Chairman and General Manager of Chery Holding Group)
It is believed that with the enrichment of jietu product matrix, the iterative upgrading of the "travel +" ecosystem, and the continuous growth of jietu fan circle, jietu will grow rapidly, connecting force with beauty, quality and intelligence, adding new vitality to the SUV market and casting Good Cars in China.