Visit the "first store economy" model, visit the shuxiang neighborhood, and feel the new retail art space... On the morning of February 6, the "New Atmosphere of the City of The Two Olympics - 2022 Chinese and Foreign Media Beijing Tour" city image feature interview activity sponsored by the 2022 Beijing News Center came to Chaoyang District, a major consumer region in Beijing, and 45 reporters from 25 media at home and abroad walked into Taikoo Li, Sanlitun, one of the "Most Beautiful Business Districts in Chaoyang" in 2021, which is also known as the "first store harvester" of Beijing's fashion trend landmarks.
The reporters first came to the South District of Taikoo Li in Sanlitun, whose design was inspired by the "Hutong Lane" of old Beijing and integrated fashion elements, highlighting the popular fashion trend, and is a gathering place for well-known brands.
Reporters recorded the brand stores here with their cameras, feeling that Taikoo Li's title of "first store harvester" was well deserved, Christian Louboutin, the first high-heeled red-soled shoe brand in Beijing, the fashion boutique Cover Street Market Beijing, Apple's highest-level flagship store in Asia, and shake Shack Hamburg's first store in Beijing, one of the "Three Treasures of New York"... Sanlitun focuses on the "first store economy" model, which is an important exploration of the development of the real economy under the impact of the Internet economy, and it is also a new exploration of the upgrading of consumption concepts.
In addition to being the most international and trendy fashion district in Beijing, Sanlitun also "hides" a unique bookish neighborhood. At the second stop of the day, the reporters came to a major passage connecting the southern and northern districts of Taikoo Li, and the location of two special bookstores in Sanlitun - the Chaoyang branch of Beijing Sanlian Taofen Bookstore and the Chaoyang City Bookstore Chunfeng Xixue Museum, to explore the cultural position hidden in the gathering place of Beijing's trendy youth.
According to Ma Zedan, general manager of Sanlitun Taikoo Li, the Chaoyang Branch of Sanlian Taofen Bookstore took less than three months to complete the preparations, and was officially put into operation on April 23, 2018, with 24-hour operation so that the streets were not closed due to reading; on April 30, 2019, the "Chaoyang City Bookstore • Spring Wind Practice Hall" was reopened just a few steps away, so that the reading atmosphere here warmed up again. With the addition of Page One, Yan Ji you, Beijing Sanlian Taofen Bookstore, Chaoyang City Bookstore Chunfeng Xixue Museum, Sanlitun spontaneously formed a unique "reading culture belt" between traditional residential areas and international business districts, and the differentiated bookstores constitute a unique bookish neighborhood, which will become a new cultural coordinate and punching place in Sanlitun and will also be an important demonstration area in the construction of "Shuxiang Chaoyang".
Hao Dachao, general manager of Sanlitun Sanlian Taofen Bookstore, told reporters that Beijing Sanlian Taofen Bookstore has achieved "24-hour operation" since 2014, which has won the reputation of readers and aroused strong repercussions in the society, not only becoming a cultural phenomenon, but also becoming a new attraction of cultural life in Beijing, which is a vivid practice of "reading for all". The reporters walked into this nearly 700 square meter space and felt the small details of serving readers everywhere. The design of the store originates from the Northern Song Dynasty Fan Kuan's "Xishan Travel Map", through the high and low paths to let readers taste the essence of the culture of a thousand tastes; the store has a coffee rest area, with more than 50 seats, so that readers feel that the bookstore is not only a place to sell books, but also a cultural living space in the city and community, fully ensuring the needs of readers to read, meet friends and rest.
Leaving the Chaoyang branch of Sanlian Taofen Bookstore, the reporters came to another characteristic bookstore not far away, chaoyang city bookstore Spring Wind Habits Museum, and were attracted by the variety of books and magazines in front of them. The magazines and books in the bookstore are carefully selected by the spring breeze and carefully selected by the Chaoyang District Library and provided to readers for free reading, which is different from the conventional reading space in the book selection, especially set up a global selection of magazines, independent publications, imported original art books, hoping to attract more people to return to reading with differentiated features, so that more people are willing to enter the bookstore library to read paper books, to feel the different touch of e-books, and to get fresh inspiration and nutrients here. At present, there are about 2,000 books in the library.
In addition to providing public reading spaces, in order to enrich the cultural life of surrounding residents and readers at different levels, the two bookstores also actively cooperate with various publishing institutions and cultural units to organize various literary and artistic activities such as new book sharing meetings, signing meetings, lecture salons, exhibitions, etc., and are committed to creating a comprehensive and comfortable spiritual and cultural space for readers.
The last stop visited by the reporter, the Markor Dong Gakukan, is a different place created by Markor Home in its exploration of new retail art spaces.
Walking into the venue, the Kamezi murals, as one of the cultural features of the Markt-to-Tok Gakukan, are interior elements that run through the entire building. According to Gao Lei, director of the Meike Cave Museum, in order to restore the original appearance of the mural to the greatest extent, the mural artist collected about 60 tons of clay from the Kyzyl Grottoes and transported it to Beijing, using the method of making mural mud skin by the ancients, which lasted more than 150 days to complete the painting of the murals in the museum.
Immersed in the beautiful architectural design, the reporters lamented the new positioning of the new retail art space of the Markor Cave Academy, with a unique design language, to undertake history, ancient and modern.
According to Lu Huiling, director of the Consumption Promotion Division of the Beijing Municipal Bureau of Commerce (International Consumption Center Urban Construction Coordination Office), since the State Council approved Beijing and other five cities to carry out the cultivation and construction of international consumption center cities on July 19, 2021, Beijing's "one chess game for the whole city" has been coordinated and promoted, and the results have been remarkable. Among them, in terms of institutional mechanisms, Beijing has built a "four major systems" for cultivation and construction. In terms of construction effectiveness, Beijing has firmly grasped the overall management of the "five lists", 173 tasks have been completed in 2021, 31 projects in 111 projects for 2021 have landed on schedule, 62 policies have been introduced, 111 leading enterprises have been established to connect government and enterprises, and urban linkage innovation has carried out more than 3,000 consumption promotion activities under 22 major themes of "2021 Beijing Consumption Season", and the cultivation and construction work has achieved a high-quality start. In the next step, Beijing will continue to optimize the layout of business districts, continuously smooth circulation channels, boost the consumption of key commodities, cultivate key service consumption, optimize the business environment of consumer formats, and strive to continuously improve the level of key indicators in six categories, so as to build Beijing into an international consumption center city with global influence, competitiveness and reputation.
Source: Labor Afternoon
Reporter: Cui Xin
Editor: Li Yuan
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