The Chinese-style romantic opening ceremony is like pressing the heat switch, instantly pushing the atmosphere of the ice and snow feast in China to the climax. When the little boy played "My Motherland and Me" with a melodious and clear trumpet, the national pride and group consciousness of the Chinese people were also aroused.
In addition to the beautiful scene, the athletes' entrance ceremony and a variety of appearance costumes were also the highlights of last night. Whether it is lululemon, who was exclaimed by everyone to plant grass, or the unexpected appearance of Uniqlo, or the national brand Peak, which appeared 7 times, it has caused a hot discussion on social media and shined this top "down jacket catwalk show".
Wen / Yan Bin
Editor/ Guo Yang
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Opening entrance ceremony, largest catwalk show with lawn mower
Good looking, good looking, still good looking! When athletes from all over the world appeared in designed appearance costumes, the audience and netizens frequently issued such exclamations.
"Did I open the World Down Jacket Fair?" "I didn't expect the down jacket to look so good!" "Plus a link with the goods I can buy the shopping cart empty!" 」 "Chinese brands are also appearing!" The admiration for the appearance of the clothing and the expectation of domestic products have been continuously fermented on social media along with the opening ceremony.
When the Canadian delegation appeared, the high-value suit designed by its official equipment manufacturer Lululemon for the athletes quickly rushed to the Weibo hot search and swiped the screen in the circle of friends. The color matching is advanced, and the three-dimensional lululemon of the cut became famous in one battle.
This sense of design comes from Lululemon's breakthrough introduction of the "modular dress system", the lower part of the down jacket of the opening ceremony costume is a detachable part, and the athlete can make the jacket switch freely between long, short and vests through the zipper system according to the change of real-time body temperature, so that more consumers can see the trend of combining function and fashion elements.
In addition, netizens who watched the opening ceremony carefully also found many highlights. For example, ANTA and related costumes appeared frequently in multiple parts of the opening ceremony of more than two hours, while the American Samoa flag bearer "vacuum" made the audience tighten their clothes, the US delegation wearing a Ralph Lauren jacket appeared, and the Swedish delegation wore UNIQLO down jackets.
It is worth mentioning that many people in the social media inquiry of the 4F brand from Poland. Eight delegations, including Poland, Greece, Portugal and Croatia, all wore 4F, and the super high appearance rate triggered a wave of heated discussion.
At the same time, there is also a domestic sports brand that has also been repeatedly recognized by the Chinese people and has received widespread attention during the opening ceremony.
"Belgium turned out to be Peak!"
"After Tokyo, Brazilian athletes who came to Beijing wore picks again!"
"Iceland, which has a large number of people on WeChat, was originally endorsed by Peak!"
Many netizens took stock of Peak's appearances on social media, and the frequent appearances of national brands at the opening ceremony triggered a heated discussion for a time.
Originally, Brazil, Iceland, Belgium, Ukraine, New Zealand, Romania, Slovenia, as many as 7 countries of the participating delegations appeared on the stage of the opening ceremony wearing Peak team uniforms, wave after wave of grass, making Peak the most frequent national sports brand at the opening ceremony.
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7 delegations, how to get acquainted with the movement of domestic goods?
Behind the delegation's down jacket brushing out of the circle, Peak, as the official sponsor of the 7 national teams, also integrated the concept of "simplicity, safety and wonderfulness" through a simple and atmospheric design style, but also integrated its country's distinctive cultural elements into it, and brought a highly recognizable visual experience with the relevant colors of the national flag.
The Belgian delegation wore the most recognizable red jacket down jacket and a very conspicuous national flag color on its left arm.
The Ukrainian delegation's blue-and-yellow flag colour scheme, coupled with an elaborate dark pattern design, was highlighted by the triumphant return of the live opera "Aida", and the appearance of the Ukrainian delegation became a small climax of the opening ceremony.
From Brazil in South America, the dark blue costume adds Brazil's enthusiastic yellow color, adding a bright color to the calmness.
The design of the Icelandic costume shows the solemnity and solemnity of the Nordic Vikings, and the dark blue color scheme echoes the main color of the flag. The bright red embellishment on the zipper reveals The Icelanders' sincere love for winter sports.
The Romanian delegation, which was called "the more you look at the Chinese team, this time continued the style of "tomato scrambled eggs" and printed "Romania" dark gray lines on the chest.
Slovenia's appearance clothes follow the traditional green and white matching, with a strong recognition, and the clothing is embellished with the pattern of yalovec Mountain, which can better reflect the ice and snow characteristics of Slovenia.
At the opening ceremony, the most out-of-the-loop "Peak Army" may also be the "face value" Of New Zealand delegation, 20-year-old freestyle skier Ben Barclay circle fans countless. In addition to the reappearance of the Maori feather shawl, Peak designed an eye-catching "All Black Samurai" colour scheme for the New Zealand delegation.
Moreover, not only in terms of design quality, Peak has already conquered the hearts of many delegations, especially athletes who want to participate in a competition in China and Beijing.
New Zealand athlete Nico Portius said: "I hope that the Chinese brand I wear will bring me good luck."
Metz, who made a gold breakthrough for Slovenia, said: "Putting on Chinese brand equipment to participate in the ice and snow event in Beijing feels like you are playing at home." Despite retiring now, Metz has repeatedly publicly expressed his expectations for Beijing.
During the Spring Festival, the Slovenian team members who used Chinese to send "Happy New Year, Good Luck in the Year of the Tiger" were on the CCTV news network and also received a cordial response from Chinese netizens. It should be known that 2022 coincides with the 30th anniversary of the establishment of diplomatic relations between China and Sri Lanka, and the ice and snow event has also become a communication bridge carrying friendly exchanges between the two sides.
Slovenian athletes dressed in picks appeared on the news network to congratulate the Chinese New Year
In fact, such a "Peak Army" from across Europe, Oceania and South America has a deep ice and snow gene.
Among them, Ukraine and Iceland have natural ice and snow sports scenes, while New Zealand, Belgium and Romania are regular visitors to various levels of world ice and snow competitions, and Triglav Peak is a ski tourist attraction in Slovenia. Therefore, these national team delegations have high requirements for ice and snow clothing and equipment. Behind their trust in choosing Peak, it is undoubtedly a recognition of domestic brand technology and products.
The opening ceremony and competition field was full of sports brands, leisure and even luxury brands. Being able to appear with the world's top brands in various fields and gaining worldwide recognition and praise is not only a recognition of sports domestic technology for Chinese brands, but also a proof that the design keeps up with the world trend.
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The ice and snow event at the doorstep of the home, the big stage of China's sports science and technology
From 2008 to 2022, Zhang Yimou's two opening ceremonies evolved from a "man-sea tactic" desperately trying to tell the world how good China is, to a great power romance that calmly shows China's new face.
Similarly, peak brand internationalization began in 2008. In that year, Peak, which had previously entered the overseas field of basketball marketing, further proposed a new development strategy to promote the process of brand internationalization by sponsoring international high-end sports organizations, and taking advantage of the diversity and international characteristics of comprehensive sports events to help Peak better display the new brand image of all categories in overseas markets.
14 years of continuous exploration, condensed into a crystal clear snowflake. Since Peak sponsored the Iraqi delegation in 2008, more than 20 delegations have appeared in summer, ice and snow events in Peak costumes, helping Peak to lock in the title of "Chinese brand with the most sponsoring delegations" in each competition year.
Not only that, but the Peak Legion often has a good performance in the big game. In Pyeongchang, the Peak Six Nations Army won 1 gold, 1 silver and 3 bronze, and at the Tokyo Arena, the Peak Army won 23 gold, 23 silver and 33 bronze... Repeatedly on the podium, so that Chinese elements on the top stage to get more opportunities to show, but also proved the continuous breakthrough of domestic sports technology.
Such technological exploration continues. From Pyeongchang to Beijing, Peak ice and snow sports products have completed their needs in terms of warmth, temperature control and comfort, and have also applied State Pole Technology to ice and snow sports products.
Krypton reporters participated in the coverage of the 2021 "Peak 125 Future Sports Technology Conference", when Peak CEO Xu Zhihua showed and introduced the state pole intelligent adaptive protective gear. We learned that mounting Peak Technology on the protective gear not only provides effective protection, but also allows the lower limbs to remain stable in high-speed movements without lack of dexterity.
Peak 125 Future Sports Technology Conference, launched the state pole adaptive protection series products
It can be said that Peak is adhering to the spiritual core of "I Can Play, Strength Upward", realizing the transformation from Made in China to "Made in China", helping Peak export Chinese sports technology overseas, gaining a good reputation in overseas markets, and bringing more confidence and confidence to many Chinese brands on the international sports stage.
Krypton reporter learned that many athletes of the "Peak Army" have the strength to hit the podium, and Ukraine, Slovenia and New Zealand all had medals in the account 4 years ago. In addition to sponsoring the opening and closing ceremony appearances, Peak also "contracted" the training uniforms and medal gowns of these delegations. At a time like Slovenia's when the women's individual standard ski jump won gold and bronze, the Chinese brand Peak can shine with it.
The dividend of the 2008 competition allowed domestic brands to take advantage of a wave of development dividend period, and a "domestic product fever" arose, giving birth to a series of leading sports domestic brands. Under the opportunity of Beijing becoming a "double Olympic" city, before 2022, a new wave of "sports national tide" has already heated up, bringing new domestic potential energy.
After fully demonstrating cultural self-confidence at the opening ceremony, we also have reason to believe that the domestic sports brand that has been accumulating momentum for many years will be expected to take advantage of this wave of ice and snow dividends with design and technology. At this time, domestic brands such as Peak that fully deploy a number of participating delegations are expected to stand out in this boom.
Not to mention, under the guidance of the "sports power" strategy, the development of the mainland sports industry has now fully shifted to a high-quality stage, and the era of national sports is opening. With the upgrading of consumption and the continuous empowerment of technology, Chinese sports brands are constantly expanding their boundaries, and a golden period of 10-year development is coming. In the "post-Olympic era", national sports brands need to continue to break through to the forefront and run to the stars and the sea.
The unforgettable opening ceremony has ended, in this wonderful "down jacket catwalk", we saw the style of athletes from all over the world, saw the exquisite design of various countries, and also saw the power of Chinese sports technology.
In the next 16 days of the journey, friends who have not seen addiction can continue to wait for more excitement of the ice and snow feast. We look forward to the Chinese athletes to achieve better results, but also look forward to the Chinese brand to help the athletes of all countries can compete in style, but also look forward to this national ice and snow event, can bring the washing and comfort of the hearts of all mankind in the special period.