A good life should not only be seen, but also really touched and felt - nowadays, more and more people will learn daily information through short videos and "plant grass" for life. But whether it is a delicious restaurant or a popular punch card, you must actually experience it to truly feel its beauty.
Recently, "Uncle Nishimura's Shop" has entered people's lives with a new look, so that the "planting grass" on the Internet has landed and produced fruitful results. Uncle Nishimura's shop takes advantage of the Douyin platform to display store features and cuisine, providing local users with delicious and value-added goods.
<h1 class="pgc-h-arrow-right" data-track="4" > users to share the "popular" network of good life flagship store Uncle Nishimura C debuted</h1>
For @Qingdao Xiaoshige, a young dad, it is not an easy task to choose the right food for his child. Usually, he will make a short video of the food he has tasted and post it on the Internet, share and discuss with parents like him, and if he encounters food that is really suitable for children, he will not hesitate to praise: "Like Uncle Nishimura near my home, cheeseball and light cheesecake are very suitable for children to eat, and the cost performance is also high." ”
Unlike @Qingdao Xiaoshige, @eating Qingdao with Xiaohan is attracted by Uncle Nishimura's "high appearance". The newly baked light cheesecake "duangduangduang" was so cute that he took advantage of the heat to shoot a short video, which attracted food lovers like him.
For Uncle Nishimura, the "popularity" on the Internet is a windfall. After some research, Uncle Nishimura chose to take the short video as a "wind outlet express" and opened an official account on Douyin. Here, Uncle Nishimura displays the featured products in the form of videos, allowing consumers to achieve "cloud shopping" with an immersive perspective. When online "planting grass" gradually penetrates the hearts of the people, consumers will also "follow the map", which has played a big role in promoting the operation of offline stores.
Thanks to the support of short video marketing for stores, Uncle Nishimura tested the water to create a "flagship store for a better life". The product of innovative exploration "Beautiful Life Flagship Store", In addition to highlighting the "Good Life" in the decoration of the storefront, Uncle Nishimura not only has a Douyin blind box to "welcome", but also customizes exclusive offers for Douyin users.
<h1 class="pgc-h-arrow-right" data-track="9" > short video service local life with online traffic to drive offline consumption</h1>
The linkage between online and offline is not simply added, but to give full play to their respective strengths and achieve the effect of "1+1>2". It is based on the exploration of such new business models that the "Flagship Store of a Better Life" came into being and became a foothold to open up online and offline. On the short video platform, through the recording of the lens, some unknown brands and stores have entered the eyes of consumers; in the "flagship store of a better life", the beauty that is seen across the screen has become the beauty that can be experienced and felt in real life, which stimulates the potential of experiential consumption.
In order to better help merchants and brands adapt to the new consumption model, "Uncle Xicun's Shop" will also carry out activities such as visiting stores and live broadcasts on Douyin, displaying the characteristics of merchants in an all-round way, building a new platform for merchants to communicate with consumers, and maximizing the advantages and characteristics of local life of short video services.
From online attention to offline purchases, this positive interaction is an additional gain for short videos in addition to recording a better life. The vigorous development of the Internet economy has made more and more merchants pay attention to the environment of cloud shopping, and "Internet +" has made the new retail model that fully integrates online and offline shine, combining online high efficiency, convenience and offline experience and immediacy, injecting new vitality into the current economic and social development.
At the same time, the integration of online advantages and traffic with offline local life services is a winning magic weapon based on local life services. On the one hand, merchants can achieve the initial layout of offline services by virtue of online consumption habits and user traffic; on the other hand, the offline scene of seeing is believing can also accelerate traffic monetization, solving the problem of "easy to plant grass and difficult to convert" in the past, and effectively pulling the business effect of merchants.
The beauty of life needs to be discovered, more need to be recorded, experienced, as more and more people are accustomed to and like to share life in the form of short videos, the impact of short videos on daily life should not be underestimated. While recording life, it can provide users with practical life information and convenient life experience, and play a platform role for the sustainable brand building of local high-quality merchants, this short video platform has been given a new task by the times. In the future, more and more "flagship stores for a better life" will appear in our lives, covering all aspects of eating, drinking, eating, living and traveling - it will be a pastime for each of us after tea and dinner, and it will also become a powerful assistant to help you and me share a better life.