A few days ago, the Municipal Development and Reform Commission announced the list of characteristic towns in Shanghai in 2021. Characteristic towns are a new industrial layout form produced by modern economic development to a certain stage, and are micro-industrial agglomeration areas.
Check it out
What characteristic towns are on the list in Jinshandu?
What are its characteristic industries?

Zhujing aromatic town
△ Renderings of the center of the aromatic town
Zhujing Aromatic Town is located in Jinshan District Zhujing Town to jing village, the overall planning of nearly 3800 acres, the total investment is expected to be 1.2 billion yuan, in line with the "flower as the medium, incense as the soul" construction idea, the future will be flower planting, ornamentation, experience and cultural tourism as the core, combined with leisure resorts, industrial park industrial extension, the construction of boutique hotels, holiday homestays, catering, cultural tourism retail, cultural and tourism centers and aroma squares, to build its own characteristics of the Huahai resort industry complex park.
△ Aromatic town planning map
Explore new models of land shareholding and revitalize idle resources
In October 2020, Zhu Jing took the lead in exploring a new model of rural collective operation construction land use right as a price in the city, and issued 99 property rights certificates for the 113 mu of dotted land in Waitingjing Village, which also activated the sleeping land resources, broke the dilemma that Huahai could "drain" but could not "lock in the flow", and let the "Shanghai Southern Suburb Huahai • Aromatic Town" have a thriving space.
△Shanghai Hengshan Yiju • Huayangzhu Lake Boutique Homestay
△ Aromatic town series boutique homestay "Qi Geng"
Break the "bottleneck" The aromatic industry chain began to be built
Breaking the "bottleneck" of industrial development, but also attracted more enterprises to settle in, the current flower sea aromatic town by Lancheng, Hengshan, Mushou, Mingyue Songjian and other types of capital jointly built. At the end of December last year, the construction of a town center of more than 3,000 square meters has also started.
△ "Blossom sea" ecological park five-petal flower sea
According to the overall plan, it is expected that by 2023, the town center and Mushou, Mingyue Matsuma Boutique Hotel will be centrally opened, at that time, brand catering, boutique retail, cultural and creative design, flower market, artist brand pavilion and other boutique businesses will be introduced, aroma square, aroma theme workshop, incense experience hall and aroma college will be open to the outside world and operation, will be a one-stop solution to tourists eating, living, traveling, traveling, shopping, entertainment, medicine, learning, health, at the same time, is expected to add 1500 jobs.
In the future, the spillover effect of the aromatic industry chain can definitely drive more than just a village in Zhujing, but also to activate the development of Zhujing with a piece of point and linkage with Legoland.
Mushroom town under the corridor
Langxia Mushroom Town realizes the linkage of "one production" and "three productions" of the edible mushroom industry by creating a whole industry chain model of "fine seed cultivation + factory cultivation + deep processing + multi-channel marketing + diversified expansion".
Langxia Town takes the overall construction of the "one core, two leaves, three vines and four pieces" town spatial structure as the development blueprint, in accordance with the construction of a modern and efficient agricultural industry system with industrial characteristics and product characteristics as the development idea, concentrates on making the whole industrial chain of edible mushrooms bigger, stronger and more refined, promotes the integrated development of the first, second and third industries, continues to promote agricultural modernization, rural ecology, and farmers' professionalization, and strives to create a new path for the integration of the edible mushroom industry with the characteristics of the corridor.
To enlarge an industry, pave a road to prosperity
In 2010, Lianzhong mushrooms began to grow traditional mushroom shed mushrooms, with the increase in market demand, in 2014 Lianzhong mushrooms spent 200 million yuan to create a double spore mushroom factory planting, covering an area of 110 acres, 46 modern mushroom rooms, mu output value of up to 2 million, the annual output is 30 times that of traditional planting. From artificial cultivation to factory production, Lianzhong mushrooms turn point "fungus" into gold into reality.
Build a park and create a new path
In 2018, Lianzhong Mushroom invested another 160 million yuan to develop the second phase of the project, covering the three fermentation tunnels of bisporus mushroom culture material, a fungus seed factory and sightseeing picking, which can greatly increase the production capacity of the cooperative after completion. At the same time, Lianzhong mushrooms became a veritable "mushroom kingdom" produced by "one dragon". After the completion of the second phase of the project, the manufacture of mushroom binders can also consume 30,000 tons of straw, 20,000 tons of livestock manure, and 50,000 tons of organic fertilizer after production, so as to maximize the value of limited resources.
Establish a concept and string together an industrial chain
Never stagnate, let Lianzhong mushrooms always walk in the forefront of transformation and development; do not forget the original intention, let Lianzhong mushrooms harvest praise. It not only drives the employment of the people around the corridor, but also benefits the mushroom farmers of the "Pastoral Five Towns", strives to play a radiation role, implements the development strategy of connecting farmers with bases, and leads farmers to grow mushrooms together to get rich.
Fengjing Cultural Tourism Town
Relying on the resources of China's famous historical and cultural towns, Fengjing Cultural Tourism Town takes cultural tourism as a characteristic industry, and in the construction of the "four major brands" in Shanghai, it has embarked on a road that not only conforms to its own reality, but also conforms to the development of modern Fengjing characteristics of new towns.
Coordinate the three major groups of people
Build a 15-minute community living circle for residents, create a healthy, beautiful, convenient and comfortable living environment, and build a community function network that can cover the whole life cycle by walking for 15 minutes, including the modernization and renewal of traditional short-board facilities such as parks, leisure, medical care, and pension facilities, and commercial and cultural facilities.
Build a 24-hour all-round supporting system for tourists, take the collaborative promotion of the creation of AAAAA-level scenic spots as the starting point, and strengthen the functions of "second residence" such as homestays, as well as cultural experience, catering and shopping, leisure and health care.
Build a multi-point workspace layout for makers, create a maker space through the renewal of old buildings, and emphasize the configuration of an open and low-cost innovation and entrepreneurship environment, including new incubators, display experience facilities, business negotiation facilities, scientific and technological resource service facilities, training and exchange facilities, etc.
Coordinate the three major spaces
Carefully optimize the space of the ancient town, adhere to the synchronous promotion of the "infrastructure, functional services, cultural attractions, and comprehensive supporting" projects, and actively create functional supporting facilities such as an old brand street and an ancient town homestay through leaseback and cooperation, and further optimize the spatial layout of the ancient town format.
Immersed in excavating cultural space, Fengjing plans to make a full fuss about the characteristics of "cross-time and space, cross-provincial", excavate the boundary river, restore the morphology and cultural characteristics of the north and south banks, lead the development of business formats with functional improvement, and create functional areas such as jiehe cultural experience area, Nanzhen leisure residential area, and Wuyue portal square area.
Carefully expand the global space, explore and excavate the global tourism to promote the rich format, form a "one core and two wings", the north and south echo of the global tourism development of the new pattern, continue to focus on the southern "Chinese story village" Xinyi Village, the north of the "Chinese peasant painting village" Zhonghong Village, with the continuation and contrast of ancient town life and beautiful rural life, to give tourists a complete perception and experience of traditional Fengjing life and Fengjing life in the new era.
Coordinate the three main bodies
The government strengthens the top-level design, and the fengjing ancient town business will develop and insist on mobilizing the enthusiasm, initiative and creativity of all aspects, and promote the government, society and citizens to act in the same direction as much as possible, so that the visible hand of the government, the invisible hand of the market, and the diligent hand of the citizens will work in the same direction.
The residents are deeply integrated, and the foothold of the optimization of the ancient town format is to let the people living here have a sense of gain, Fengjing pays attention to mobilizing the masses to participate in the promotion of the ancient town format, and puts forward the "two transformations and two spaces" for the development of the ancient town, that is, through the improvement of the community and gardening of the scenic spot, to create the humanistic space and the creative space of the scenic spot.
Social capital actively participates, gradually transforms the government-led development model of ancient towns for many years, encourages enterprises to participate in the overall development of ancient towns through various means, and truly realizes the co-construction and sharing of ancient town development.
Source: Shanghai Release Langxia Life Drunken Beauty Fengjing
Correspondent | Yin Jieru
Edit | Cheng Jiayu
Editor-in-charge | Yu Luoyin