The sales of Hongqi Automobile always concern the hearts of car owners, and when the sales volume is announced every month, it will "stir up a thousand waves with one stone", and the same is true in the first month of 2022, and at the end of the month, "on time" announced January sales: 42100 vehicles! Once again, the door was opened!
Originally, the target of 400,000 vehicles in 2021 was "a bit big", and it was indeed a bit difficult to complete, and finally under the wild run, compared with 200,000 vehicles in 2020, it achieved a leap of 50.1% year-on-year growth, and won 300,000+ sales! Such a high-speed growth rate ranks first among high-end brands, creating a new record in the history of the automotive industry that has increased by 63 times in four years!
It may be that Hongqi Automobile feels that the target for 2021 is indeed a bit large, so it sets the target for 2022 "a little smaller" and sets the number at 450,000 vehicles, so that it can still maintain a growth rate of 50% year-on-year; to complete the target of 450,000 vehicles, the average monthly sales volume must be 37,500 vehicles! In 2021, the average monthly sales volume is 25,000 units, and under simple calculations, the average monthly sales per month will increase by 12,000 units!
According to the official media data of Hongqi Automobile, the sales of Hongqi Automobile in January increased by 30% year-on-year to 42,100 units; this time there was only total sales and no specific sales of subdivided models; it achieved a real and true opening, if the next 11 months, every month can maintain such sales, not only to complete 450,000 vehicles is not a problem at all, even 500,000 can be reached!
However, car owners familiar with the car market know that there are always three or four months of sales that are not satisfactory every year, such as the February of the Spring Festival is the lowest sales month, and the sales of most car companies will be cut off; in order to complete the annual sales target, it all depends on a few golden months (such as January, September and October)!
So is the 42,100 vehicles in January a blessing or a curse for Hongqi? The answer is yes: it's a blessing! At least "over-the-quota" completed the most basic baseline of 37,500 units, so that the next 11 months have a good foundation, at least the sales pressure will not be too much! [The data in this article comes from the official media data of Hongqi Automobile]
Screenshot of Hongqi Motor's official media data