Top News Henan Business Daily reporter Guo Dingran
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If 2020 is a year of self-help in the difficulties of the cultural tourism industry, then 2021 is a year of constantly seeking new opportunities. Consumer preferences have undergone a significant shift, and the entire market is also undergoing various explorations and transformations.
As a local cultural tourism brand in Zhengzhou, Zhonghui Cultural Tourism has achieved growth against the trend through the upgrading and transformation of products.
The birth of Littleberry Good Farm in 2021 is their first step in the "Small Farming" section...
Recalling the successful transformation of Jiangnan Resort, the number of tourists exceeded one million
2021 is destined to be an unforgettable year for Henan cultural travelers.
After experiencing the new crown epidemic and the sudden "7.20" rainstorm, many projects under Henan Zhonghui Cultural Tourism have been seriously affected. Among them, the infrastructure of the Jiangnan Resort alone has lost tens of millions.
However, under the severe situation, Zhonghui Cultural Tourism has still achieved proud results.
From the preparation for upgrading and transformation in 2019 to the further multi-phase transformation and construction in 2020, the new Yijiangnan Resort will be unveiled in 2021 - from the original single hot spring resort to a comprehensive short-term vacation tourism destination integrating restaurants, farms, night companion barbecue bars, time old restaurants, night star house homestays, caravan camps, kayak clubs, cute pet parks, etc. The concept of traditional hot spring relaxation is transformed into a holiday leisure.
"The most important difference between the two is that one is purposeful and the other is a weakly purposeful enjoyment of leisure time." Li Zimin, chairman of Henan Zhonghui Cultural Tourism Group, explained to the top news Henan Business Daily reporter.
In the past, consumers came to the hot spring to soak in the hot spring, and now they come here, hoping to leave the hustle and bustle of the city with their families and families, spend a relaxing time with family and friends in a quiet and comfortable place, in addition to the hot spring, you can also drink coffee, watch performances, fish, eat barbecue...
This transformation has been verified by the market, and under the severe situation of the epidemic, the annual revenue of Yijiangnan Resort in 2021 exceeded that of 2019 (2020 was not comparable due to the impact of the epidemic), and the number of tourists also exceeded one million for the first time.
In addition, the Opalala Water Park also ushered in the highest number of admissions in the eight years of its opening, reaching 20,000 people per day.
Littleberry Good Holiday Farm debuted, and in the future, it is necessary to build a leading brand in the strawberry market
How can the cultural tourism industry transform to meet the new needs of the market? This is a topic that is being explored in the industry.
Li Zimin has already made a good layout for Zhonghui Cultural Tourism. Not only will the traditional hot spring project be upgraded, but also "agriculture" will be used as a new incision to expand the territory.
In an exclusive interview with the top news Henan Business Daily reporter in 2020, Li Zimin mentioned the dream of building a strawberry farm.
"Our corporate values have always been to embrace nature, share happiness, sow hope, and achieve self-achievement." Li Zimin said that what they want to do is not "big agriculture", but "small agriculture".
The so-called "small agriculture" is not a traditional farm picking garden, but a chain farm industry.
First of all, small children can come to the farm to experience the charm of nature and learn about the magic of the soil. At the same time, they will also launch related pollution-free food brands and create their own strawberry brands.
Under the umbrella of 2021 Zhonghui Cultural Tourism, a new farm that will tell stories, Littleberry Good Resort Farm, has arrived as promised.
The top news Henan Business Daily reporter learned that small berry good farmers have a "super strawberry dream". There is a technical team of 5 returnees, and each farmer in the team has a commitment to strawberry cultivation - adhering to organic cultivation methods, insisting on fine cultivation to enhance the resistance of plants to reduce the use of pesticides.
Behind it are tedious technical details and day-to-day persistence. In order to maintain the health of the plant, the staff must change their overalls and disinfect them repeatedly before entering the shed. In order to adhere to the organic cultivation method, the team purchased 400 tons of bubble seeds, added brown sugar, probiotics and yeast, and made two stinking "mountains" into organic fertilizer.
In July 2021, torrential rains washed away the strawberry greenhouses that had just laid the foundation. Heavy rains then continued into October, during which time all transport work was carried out by human trekking through the mud. The farm was in the midst of such tribulations, "drilling out" out of the dirt.
LittleBerry Good Farm also plans to build a series of interesting agricultural tourism products such as the Nature Education Museum, the Natural Art Experience Park, the Cute Pet Healing Experience Park, the Agricultural Science Popularization Hall, and the Forest and Grass Camp.
In the new year, they plan to start with strawberries and make more derivatives. "Through our investigation, we found that the domestic strawberry market still lacks a loud brand." She said that they aim to create a niche product "spokesperson" similar to Dole (Dole, a global fruit brand founded in Hawaii and the leading brand in the pineapple field). "China's annual export imports of strawberries are a total of 36 million tons, which is a huge niche market. We just make the small categories big enough. ”
At the same time, they also plan to open 2-3 ecological farm restaurants in Zhengzhou city, so that more people can experience the original ecological farm products and show consumers a new way of life.
"In 2022, Zhonghui Cultural Tourism will create a better holiday product and continue to bring you good experiences and wonderful memories." Li Zimin said.
(Editor: Li Yingxuan)