Speaking of Aranya
You may not have known what it was a few years ago
But in the last two years, it can be said that the fire is not good
Circle of friends, Weibo various social networks
There is an endless stream of people clocking in to play
As it is only a 3-hour drive from the imperial capital
So here again is the middle class in Beijing
The best place to escape the hustle and bustle of the city
The most humane seaside community in the legend
House prices here are soaring
It can't be sold at all
Several developers have abandoned it
By now house prices have soared to more than 30,000/flat
In high season, a homestay costs 3,000 yuan for one night
Annual sales exceed approximately 3 billion
01
Why did Aranya catch fire
15 years, a video "China's loneliest library"
Completely ignited Aranya
Hit a 600 million hits
Left Aranya overcrowded overnight
At its peak, more than 2,000 people visited in a day
The loneliest library became the busiest library
Although only more than 450 flat
But a very designed space
And look up and you can see the endless sea
It is fully in line with the preferences of contemporary young people
There is no village in front, no shop in the back
The whole coastline
Just this one building
The sea breeze blows and the desolation is full
It does seem lonely enough
But you know what
Before the lonely library became a phenomenon
Aranya is a place where everyone hates it
There are no malls, no hospitals, not even locals nearby
Both from Beidaihe Railway Station
Or Qinhuangdao city is very far away
There is only a headless "Gold Coast"
The Aranya estate of the time
Except it is a room with a sea view
There are actually no outstanding advantages at all
Nature is not sold, no one cares
Developers have changed wave after wave
Until the appearance of "takeover man" Ma Yin
He completely revived Aranya
With the past cultural tourism real estate in favor
Rich, idle 60s, 70s are different
He set his sights on the new middle class of 25-35 years old
Actually, Aranya is three words
It was Ma Yin who proposed it
"Anaya" is a transliteration of the Sanskrit word aranya
It means "the place of silence on earth, the place where I am found"
As for why it's called this
It is because it is literary enough and has tonality!
The name alone is distinguished from ordinary real estate
Naturally, the attracted people are also the new middle-class literary and artistic youth
Both the location and the view by the sea
Anaya is not the best
Compare to ordinary real estate
Ma Yin was actually selling
The values of the ideal life of the new middle class
Ma Yin through a series of transformations
Take Aranya thoroughly
Become a community of spiritual spaces
There are not only markets, bars, and golf courses
Galleries, bookstores, sports centers...
Anaya Racecourse
Anaya Children's Activity Centre
Aranya Canteen
While meeting the needs of residents
A series of artistic landmarks have also been established
It is free for visitors
Take Aranya from ordinary estate
It has become a place where Internet celebrities can punch cards
Anaya Auditorium
02
What was done after the fire
The appearance of Ma Yin
It can be said that this piece of land in Aranya
From a bad hand to play the king fried
In these five years of operation
From selling a house to selling a service
And from selling services to selling lifestyles
Then from selling lifestyles to selling values
Aranya Living Elements Supermarket
The current Aranya is no longer the same
A real estate project in the traditional sense
Instead, it became a great lifestyle brand
Aranya Sports Center
Invited by Ma Yin from 2014
The architect of the straight building, Dong Gong
On the beach in Aranya
Designed 2 artistic landmarks to start with
(Lonely Library and Aranya Auditorium)
After that, here are all the landmarks
Almost all of them are written by masters in the field of architecture
It has a very high tonality
And it is full of artistic and design feelings
Straight to the building
Aranya Auditorium distance
Lonely Library is 300 meters away
Gaze at each other with the library
Both are the spiritual highlands of Aranya
Let people calm down at the beach
Feel the nature, feel the self
Viewed from a distance
The Aranya Auditorium is like a small boat
Suspended on this stretch of sand
Although call it the Auditorium
But there are no priests here
Weddings cannot be held either
I want to go to the auditorium to punch in and take a photo
Remember to make a reservation in advance
Dune Art Gallery
OPEN Architects
In 2018, it was still on the Gold Coast
One was born
The only dune art gallery in the country
The art gallery is from OPEN Architects
The design is inspired by sand digging in caves and children's beaches
It is like the most primitive form of human habitation
Perfect integration with nature
It took more than 2 years to finalize the design plan
Since the entire façade of the building is curved
The later construction is even more difficult
Overlooking the dune art gallery after it was built
It is covered with vegetation and sand
There is no roof, only skylights, openings and sea viewing platforms
It gives people the feeling of being between the sea and the sky
It's very romantic
Aranya Art Center
Ruen design
In addition, Ru En designed the Pair of Sien and Hu Rushan
An invitation was also received from Aranya
Among the many residential buildings in the town of Beidaihe in Aranya
An art center was designed
The façade of the building consists of
The cut-out concrete bricks are spliced together
Windows are interspersed with them
The most shocking thing is
Central location in the building
A round table space was dug up
Form a circular stepped theater
While meeting the art display
It can be used as a public activity space for community residents
The Aranya Art Center exhibits design in addition to exhibits
The building itself is like a work of art
The same existence
At the same time, the building also won this year's award
"DFA Asia's Most Influential Design Award" Award!
Exhibitions, performances and installations at the Aranya Art Center
Anaya Cloud Convention Center
Mad Architects
Look at this streamlined design
Did you guess that too?
The building comes from within the country
Famous architect Ma Yansong
All-over white tone
Hyperbolic glazed glass façade
It was as if it were really a white cloud
Fall from the sky to a grassy slope
It's like walking into the sky
However, Aranya Cloud only started construction in August 2019
If you want to punch in, you have to wait until next year
Bubble kids restaurant
Wutopia Lab
This children's restaurant was originally a clubhouse
Architect husband and wife File Yu Ting and Min Erni
It was reinvented
On the basis of the original façade
Re-covered one layer
Outdoor yellow spiral staircase
You can directly enter the "Forest of Light" space on the second floor
The interior of the restaurant is predominantly white
Paired with bright yellow
Simply beautiful
After eating, I walked downstairs
It's a play space for kids
It's like being placed in an immersive starry sky
Countless bubble balls not only make children happy
Even adults should be impressed!
Aranya Cafe
odd design firm
This café is located in Aranya Park
The smooth curved design resembles a big hat
The entire café does not have a wall
Instead, all glass facades were used
Let you sit in it and be able to
Enjoy the beauty of nature and sunshine
A café at night
Under the light and the water surface
It's like a boat floating in the air
It's hard to imagine even a small café
All designed to be so stylish
What else is impossible in Aranya?
Look at Aranya now
I can't help but think of Japan's Seto Inland Sea
Because of artists such as Tadao Ando
A series of designs on the island
Let the original be an island polluted by garbage
It has become a tourist destination full of artistic atmosphere
In fact, Aranya is the same
From the initial no-holds-barred cultural tourism real estate
Up to now, it has become a holy place for Internet celebrities to punch cards
Although there are still many netizens who do not recognize
I think Aranya is what marketing did
In the peak season, there are many people, the house price is huge, and there is nothing fun
But you know, in fact, Aranya is not a scenic spot
It is a tourism real estate project in itself
The main business is "selling houses", and the side business is sightseeing
Undeniably, Aranya's development model
It's definitely a clear stream in the real estate world
Use architecture and art to drive local development
Not only to make the whole community high-level and tasteful
It's also proving Chinese
Not without good aesthetics, good design!
Now Anaya
It's like a paradise for urban people
A spiritual space full of artistry