Simon Geschick
The 2015 Tour de France, held from July 4 to July 26, Beijing time, is the 102nd tour of france in history, and the teams depart from Utre in the Netherlands to the Champs Elysées in Paris. The Tour de France is now in its 17th stage, with German Simon Geschke finishing first in that stage. The competition is becoming more and more intense, and who will become the "yellow vest" is the focus of the world's media.
Since the beginning of 1903, the Tour de France has been held every year in the summer of July, the event lasts for nearly a month, from the beginning of July to the end of July, the Tour de France as a feast of French sports events, by the attention of the world's media, the whole process of reporting, even, following the tour de France professional team, there are many amateur riders and cheerleaders who follow idols all the way in motorhomes. The overall result leader of the Tour de France will wear a yellow collar shirt; the sprint points leader will receive a green jersey; and the special "King of the Mountain", that is, the highest number of points in the mountain stage will wear a polka red and white fleck shirt. There is also a white jersey that rewards the best young players under the age of 25.
In 2014, Chinese cyclists counted themselves into participating in the Tour de France, becoming the "first person to be the tour of France in China", and he believes that the Tour de France is a dream race. It is in this way that participation in the Tour de France is the greatest recognition of every rider, and the first place will be the highest honor of the rider. So far, only one person has participated in China, which shows the high threshold of the Tour de France.
However, such a sporting event was founded by l'Auto-Vélo, the current French team newspaper.
At the end of the 19th century, the famous "Dreyfus Incident" occurred in French history, Dreyfus was a French officer of Jewish descent who was framed and imprisoned for treason in 1894, and although he was acquitted in 1896, the French government did not rehabilitate him, which triggered the french anti-Semitic controversy. Pierre Giffard, the editor-in-chief of Le Vélo, the largest sports newspaper in France at the time, had previously been helped by Officer Dreyfus and published in support of the Jews. As a result, some anti-Semitic factory owners and advertisers were dissatisfied with it and were reluctant to advertise in the newspaper, so Count Dion decided to create his own newspaper, L'Auto-Vélo. The idea was supported by other bicycle and car manufacturers, who, together with Adolphe Clément, Édouard Michelin and Baron Aditya (president of the French Automobile Club), created a large Chuangqi newspaper group.
Newspapers were created, but how do you fight le Vélo, compete for customers, and increase circulation?
At the time, henri Desgrange and Géo Lefèvre, editors-in-chief of the cycling column, came up with a creative idea to host the Tour de France. Thus, the first Tour de France was drawn up by L'Auto on January 29, 1903, for the sake of promotion and competition. The first scenario was a 5-week competition (from May 31 to July 5) with only 15 people registering. As a result, Des Granges changed the schedule to 19 days and subsidized the participants. In the end, 60 people signed up.
It can be seen that the level of the drivers participating in the first edition is really not flattering, what is it that makes the Tour de France a blockbuster and continues to run?
The early Tour de France had only 6 stages, but each section averaged 400 kilometers, and riders sometimes had to ride until midnight, but the cruelty of its rules attracted the attention of the French public, and the daily circulation in 1903 suddenly increased from 25,000 before the race to 65,000, in 1908 to 250,000, and during the 1923 Tour de France, it reached 500,000. The highest record was at the 1933 Tour de France, when the daily circulation reached 854,000.
Such a huge circulation, so that L'Auto feels the attraction of the Tour de France to the public, the annual number of entrants has gone from the original insufficient number of people, to the need to screen to participate, the riders are no longer individual riding, but become a team of 9 people, each rider's equipment is more and more sophisticated, carefully designed. Winning the championship is no longer a personal honor, but the crystallization of the struggle of the entire team, jointly formulating a strategy not to be surpassed by other teams, maintaining its own lead, reducing wind resistance, and preserving physical strength.
With the rise in popularity of the Tour de France, each team has provided a good publicity opportunity for advertisers, and advertisers have sponsored drivers to wear clothes with this brand logo to increase exposure, because during the event, almost every Frenchman will turn on the TV to watch the Tour de France live, even people vacationing in the Côte d'Azur will watch the Tour de France while "sunbathing". In this way, advertisers will find drivers who have performed well in the race to advertise the product.
Can't help but sigh that this national boom triggered by the newspaper industry is difficult for today's media to reach, and how to create new points of attention requires more genius creation.
Here Xiaobian recommends to you a "Circle of Life Race" directed by Laurent Dürr, a live-action filming of the high-profile Tour de France live-action filming of the world-renowned Tour de France, telling the story of legendary cyclist Luo Hong Gallabert. Every French boy has a dream in his heart to participate in the Tour de France, and the road to the Tour de France of the male protagonist in the film is a bumpy road. Please copy the URL for viewing the video: http://www.bilibili.com/video/av1572825/
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