Under the background of the special action of "Qinglang • Rice Circle Chaos Rectification", the hot search of #中国粉丝为韩团成员朴智旻定制 "exclusive aircraft" to help # has brought the topic of rice circle governance to the cusp of the storm.
On September 1, Baidu Park Ji Min (hereinafter referred to as "Min Bar"), a Member of the South Korean Boy Idol Group "BTS Bulletproof Youth League", announced that in celebration of the idol's birthday, their "customized exclusive aircraft" in cooperation with Jeju Airlines has been completed, with special emphasis on "the world's first person", and on September 4, they proudly sent out the air return map of the exclusive aircraft.
Baidu Park Ji Min Bar sent out a picture of "customized exclusive aircraft" on September 4
The aircraft's fuselage painting, cabin interior and even the boarding passes required for boarding are all customized for Park Ji-min and will last for 3 months.
And Park Ji Min's birthday rescue plan does not stop there. After the "customized" aircraft was rescued, MinBa announced that on The birthday of Park Ji-min on October 13 this year, the New York Times and the Times will also publish Park Ji-min advertisements at the same time, of which the New York Times is a full-page color advertisement.
A full-page ad with fans celebrating his birthday
Park Ji Min's birthday fundraising campaign for Chinese fans has begun this spring, and the amount of funds raised by Min Bar exceeded 1 million yuan in 3 minutes and more than 2.3 million yuan in 1 hour. As early as March 27, Min Ba announced that it had partnered with the government of Gyeonggi Province in South Korea to contract land to grow rice in the name of Park Ji Min, and after harvesting in late September, it was included in this year's birthday assistance event as Park Ji Min's birthday gift.
This series of fund-raising activities has caused widespread controversy, and on the morning of September 5, the Weibo community issued an announcement: After being reported by netizens, some accounts launched a "customized aircraft" illegal fund-raising activity on other platforms in April this year. Recently, a promotional blog post showing the results of the activity was posted on Weibo, which contained content that induced comparison and led to serious errors. The station promptly banned the account @Park Ji min JIMIN_JMC for 60 days, and cleaned up the relevant illegal blog posts.
The account is currently in a state of silence
At about 4 p.m., Min Bar's alternate account was also banned.
The official ban also caused a shock in the rice circle, while a few Park Ji Min fans lamented that "just want to have a good birthday", some well-trained fans have gone out to release Meitu with copywriting for Amway, write tutorials with topics such as "Park Ji Min Stage Focus Point" and "Park Ji Min Visual Feast" to vote to cover up negative information, and spread the topic of "public welfare with Park Ji Min" on a large scale, trying to divert public attention and whitewash with the collection of public welfare activities.
In fact, this kind of "customized aircraft" is not the first time, as early as 2019, another well-known Korean male idol group EXO member Wu Shixun's support meeting "Baidu Wu Shixun Bar" to celebrate Wu Shixun's 26th birthday, also cooperated with Air China to create a theme aircraft with an entire fuselage is Wu Shixun's image, and promoted it on the grounds of "spoiling the idol to the sky" and "Han Xing's first person, flying to all of China".
The plane where Wu Shixun fans celebrated his birthday in 2019
Many passers-by expressed their incomprehension that the fans were so crazy about the cheering performance. Behind such "achievements" is the "shameful white prostitute" consensus domesticated by capital and the strict planning and mobilization ability of fan organizations.
In the Korean entertainment industry, the capital market directly links album sales with popularity, and poor sales or album costs are difficult to recover, which is bound to affect the subsequent resources and activities of idols or groups. Chinese fans, who are known as "losers", often account for the majority of sales, and some "love beans" will also use the mainland's popular drafts to receive business endorsements.
In the eyes of the brand, sales directly determine the commercial value of the idol; in the competition with the family, the size of the support position is related to the appearance of the idol. These consensuses make it a habit to compare and show off among fans, and it is natural to support idols to spend money for idols, while "white prostitutes" will be expelled from the fandom, inducing the rice circle culture to become more and more fanatical.
The guidance of professional fans, big bars, etc. is also an important booster. The lack of official constraints on the domestic fan group organizations of Korean entertainment, the lack of whipping of major brokerage companies in South Korea, and the lack of supervision in the operation of transnational and cross-cultural fan circles will inevitably lead to chaos.
Fans swiped public welfare-related entries in the comment area
The most common reasons for fan organizations to help are charity and idol birthdays, early momentum, online fundraising, and later offline contracting plaza large-screen billboards, food truck gifts, etc., the momentum is huge and fanatical, it is difficult to ensure that no one is full of private pockets. Some fans revealed that the position of many celebrities posting bar owners is a "fat difference" in the rice circle, and many big bar owners have bought their identities from the hands of former bar owners, and the transaction cost has reached millions.
The rescue incident of this customized aircraft is an opportunity to reflect on the organization of the rice circle, and the irrational star-chasing behaviors such as fund raising, use, and the management and operation of fan groups urgently need to be further supervised and dealt with, so as to purify the network atmosphere. At the same time, Park Ji-min and his bulletproof youth group are also the products of the assembly line of the Korean entertainment industry, and we look forward to better cultural products to attract the public in the future, a healthier cultural industry evaluation mechanism, and the whole industry to work together to fundamentally solve the problem.
Comprehensive collation of self-observer network, Sohu entertainment, Red Star News
Organize | cal
Edit | Lu Ming
Typography | Moon month