Snowman in Erguna National Wetland Park, Inner Mongolia. Photo by Wang Zheng
In the vast land of 1.18 million square kilometers in the Inner Mongolia Autonomous Region, ice and snow tourism is rich and colorful, ice and snow sports are bustling, and new industries, new formats and new models are full of vitality in this piece of silver.
With the footsteps of the 2022 Beijing Winter Olympics approaching, the enthusiasm of the whole people in Inner Mongolia to participate in ice and snow activities is high, and the call for "300 million people to participate in ice and snow sports" is deeply rooted in the hearts of the people, from ice rinks to snow fields, from children to flower shells, the free galloping and joy in the ice and snow are making the business card of "Inner Mongolia Ice and Snow" brighter and brighter.
Excavate the great wealth of ice and snow resources
Whenever October enters, the land of Inner Mongolia begins a pure and long winter. In particular, Daxing'anling and Hulunbuir are covered by ice and snow for up to 7 months a year, which is the longest time covered by ice and snow in China.
Cross the Sea of Forests. Photo by Bilig
In winter, Inner Mongolia is a picture of ice and snow, which almost encompasses the ice and snow beauty of all parts of China. 1.3 billion mu of grassland, 350 million mu of forest, 180 million mu of desert, 60 million mu of water bodies, after the snow sprinkled with foreign oceans landed, forming forest sea snowfields, ice and snow deserts, 100 miles of rime, frozen rivers and lakes... In it, sigh the majesty and infinite magnificence.
Non-freezing river. Photo by Huo Yan
The red camel walks on the Bayin Vindour Desert. Photo by Wang Zheng
Horses gallop on the snowy prairie. Photo by Wang Zheng
Lin Hai Snow Field. Photo by Bai Haishun
The people of Inner Mongolia have not lived up to the rich ice and snow gifts in winter, so that the development potential contained in this picture of ice and snow has been fully released. According to the "Inner Mongolia Autonomous Region Ice and Snow Sports Development Plan (2016-2025)", Inner Mongolia has built an inner Mongolia ice and snow tourism ecosystem and industrial chain with the global layout of "one core, one ring and two belts", and created a number of ice and snow sports "explosive models" such as "Ice and Snow Naadam", "Ice and Snow Heavenly Road" and "Yellow River Ice and Snow", which has greatly enhanced the popularity, reputation and influence of Inner Mongolia's ice and snow brands in the country.
Today, inner Mongolia's ice and snow resources have shown their value. In just a few years, ice and snow sports have surged up, not only throughout the region, but also sung the "Song of the Four Seasons". Riding on the east wind of the Winter Olympics, the enthusiasm of the people of Inner Mongolia for ice and snow has been fully stimulated, and the ice and snow sports that have blossomed everywhere show that the sleeping ice and snow resources are constantly being awakened, and the "cold resources" are becoming a "hot economy".
Promote the great development of ice and snow sports
Inner Mongolia is serious about carrying out ice and snow sports. Competitive sports have advanced by leaps and bounds, and mass sports are exciting.
Junior women's 500m speed skating competition. Photo by Wang Zheng
China Cup Short Track Speed Skating Elite League Hailar Station. Photo by Wu Feihu
Hohhot ice hockey team matches. Photo by Wang Zheng
Instructors guide students to learn to ski. Photo by Wang Zheng
In 2011, the Inner Mongolia Winter Sports Management Center was re-established, and the Inner Mongolia Ice and Snow Sports set sail. After ten years of development, there are 9 existing project teams, and 128 athletes are trained after optimization. Benchmarking the beijing winter olympics project setting, 74 sub-projects with 6 major events and 11 sub-items have been carried out, which are in the forefront of all provinces, autonomous regions and municipalities in the country. The construction of ice and snow venues has been accelerated, and 72 ice and snow sports venues have been built in the Inner Mongolia Autonomous Region. Arshan was identified by the Chinese Ski Association as an ice and snow sports training base, and the Chinese ski team members who walked from Arshan to the Winter Olympics achieved brilliant results in winning gold and silver in one fell swoop, allowing Arshan to successfully promote to the cradle of cultivating skiing world champions. In the past two years, Inner Mongolia has actively cooperated with the national team's cross-border selection of materials, sending nearly 50 ice and snow talents to the national team, including nearly 10 first-line players. In the five years from 2016 to 2021, Inner Mongolia won a total of 126 championships in the annual championships, championships and youth championships of the national winter sports. Recently, the list of athletes from the Inner Mongolia Autonomous Region participating in the Beijing Winter Olympics was officially released, and 5 athletes from Han Mei, Fan Duoyao, Zhao Dan, Chu Yuanmeng and Ding Yuhuan were awarded tickets for the Beijing Winter Olympics. In addition to athletes, more than 30 referees in the Inner Mongolia Autonomous Region will referee a number of winter Olympic events such as biathlon, short track speed skating, cross-country skiing, and alpine skiing.
Fun sports in the ski circle. Photo by Wang Zheng
Students take ice and snow sports classes at Daihai International Ski Resort in Liangcheng County, Ulanqab City. Photo by Wang Zheng
Reindeer sleigh race. Photo by Wang Zheng
Snow dragon boat race. Photo by Wang Zheng
Let more people participate in ice and snow sports, which is also the meaning of the Olympic movement. In terms of mass sports, Inner Mongolia has continued to carry out a series of ice and snow season activities, with more than 50 mass ice and snow sports events such as millions of young people on ice and snow, Hulunbuir (Hailar) Winter Heroes Meeting, and the "Helping The Winter Olympics" Winter Ice and Snow Games, which have greatly stimulated the enthusiasm of the masses to participate in sports and fitness. At present, the number of people participating in ice and snow sports in the Inner Mongolia Autonomous Region has reached 3 million. The climax of the event activities, ice and snow sports venues are dotted, social forces are widely involved, and the once niche ice and snow sports have now been integrated into the daily fitness life of the people in Inner Mongolia.
Create a big brand of ice and snow economy
A ski ticket points to a consumer market, a competitive competition contains a service industry chain, an ice and snow town reflects a development model... The ice and snow economy has a strong momentum, and the ice and snow industry has great potential.
Night in the snow village of Arshan. Photo by Wang Zheng
Performance at the ceremony of "Sacrificial Lake Awakening Net" at Lake Darinor, Keshketeng Banner. Photo by Wang Zheng
Tourists experience rafting in the frozen river in Inner Mongolia's Erguna National Wetland Park. Photo by Wang Zheng
Inner Mongolia focuses on "ice and snow + sports, ice and snow + culture, ice and snow + tourism", creating high-quality cultural tourism products, and continuously enhancing the brand influence of ice and snow tourism. Hulunbuir Winter Tourism Naadam, Xing'an League "Hot Spring Snow, Ice and Fire Dual Heaven", Silver Xilin Gol Grassland Ice and Snow Naadam, "Warm Heart Winter Ordos" Winter Tourism Activities, "Ice and Snow Carnival • Charm Qingcheng" Theme International Ice and Snow Tourism Festival and other festivals and cultural activities, has become a representative winter tourism brand in various league cities.
With ice and snow as the axis, driving supporting industries and services such as catering and accommodation, the added value of ice and snow tourism has injected vitality into the local economic development and stimulated the impetus for the continuous improvement of people's livelihood. Located in Chifeng City, Karaqin Banner Meilin Valley Ski Resort is a high-standard ski resort certified by the International Snow Federation, with more and more people coming to ski, the surrounding villagers have opened farms and lived a day of "eating snow by snow"; Guli Township, Orunchun Autonomous Banner, Hulunbuir City, has vigorously developed tourism, established the Morrigen Folk Art Troupe, and organized traditional ski performances in the winter tourism season; the Phoenix Racecourse in Xilinhot City, Xilin Gol League, specially organizes winter horse riding, horse training and other performance activities for photography enthusiasts... The connotation and extension of Inner Mongolia's ice and snow industry are constantly enriched, which is awakening more and more "cat winter" people, and also allowing more and more people to eat "ice and snow rice".
Playing with the big ice and snow, not only to tap the ice and snow resources, but also to integrate cultural tourism and sports. The 11th Party Congress of the Inner Mongolia Autonomous Region proposed that tourism in Inner Mongolia be on fire from east to west and hot all year round. The 2022 government work report of the Inner Mongolia Autonomous Region proposes to make every effort to promote the high-quality development of tourism. "White economy" is becoming a new growth point in the sports industry, ice and snow sports not only close to the people, but also fully bloom on the ice and snow, contributing unique value to the realization of healthy Inner Mongolia, the promotion of national fitness and the integration of national health.
The footsteps of the Winter Olympics are approaching, and the atmosphere of the Winter Olympics will surely ignite the ice and snow dreams in the hearts of more people. The northern Xinjiang of the motherland has unlimited scenery.