Learning - Matrix Partners: The growth stage of new brands - social grass planting→ traffic harvesting→ brand advertising usually when the initial budget is limited, the brand first in social media such as Xiaohongshu, Douyin, Weibo

Learning - Matrix Partners: The Growth Stage of New Brands - Social Grass planting→ traffic harvesting→ brand advertising

Usually, when the initial budget is limited, the brand first places grass ads on social media such as Xiaohongshu, Douyin, Weibo, etc., to find seed users and accumulate product reputation.

When the revenue reached 500 million yuan, the bottleneck of only planting grass was very obvious, and advertising began to gradually tilt towards brand advertising, expanding brand recognition, and new accumulated customers may return to social media searches, forming a new growth ladder.

With the expansion of brand scale, brands increase the placement of brand advertising in order to establish their own traffic brand power in the long run.

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