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Jewelers Group Portrait Series "Miss Butterfly Cindy Chao"
She was the first Chinese designer to be auctioned at Christie's.
For the first time in a hundred years, Women's Wear Daily featured a jewelry piece as its front page.
Her work has been evaluated as the most iconic jewelry work of the 21st century and is second only to the White House's permanent collection of the Smithsonian National Museum of History.
Her work was auctioned at Sotheby's in Hong Kong for $23.52 million, setting a new asian auction record for contemporary jewelry art...
She is Cindy Chao Zhao Xinqi.
In the last issue, we explained how Cindy Chao went from a recent graduate to the first Chinese designer to be auctioned at Christie's. Today we will continue to introduce Cindy Chao's natural skills and how she went from being a jewelry designer to today's master of art jewelry
<h1>A natural craftsmanship</h1>
Behind the legend of "overnight fame" is unparalleled persistence and tenacity.
Influenced by the architect's grandfather and sculptor father, Cindy Chao's obsession with the three-dimensional structure of jewelry has reached a crazy level, believing that "every piece of jewelry should be like a miniature building".
Each level, structure, radian, and turn must be calculated through precise and meticulous planning, not only the arrangement of diamond inlays, the presentation of fire, and even the ergonomic and mechanical support structure. These have gone beyond traditional gemstone inlays and are involved in the field of engineering structures.
Myanmar Ruby Ribbon Ring Sold at Sotheby's Hong Kong 2013 HK$29.8 Million (Approximately RMB 23.52 Million)
She analyzes the structure of each work, studies how to split and reorganize and produce subtle organs to make the parts flawlessly connected, and sometimes a work will be repeated a dozen times because of the treatment of a certain organ.
When each of her works is completed, she has to examine herself to find a better place to do better, and even if the work seems perfect to the client, she still has to redo it several times in her hands. The highest record was 20 times, and the work took six years and has not yet been completed.
CINDY CHAO Grade IV Series Bud Brooch
What used to be the domain of white jewelry is now the international arena where cindy chao represents precise craftsmanship with zero error, in addition to gemstones that have undergone demanding selection.
In 2007, the Cindy Chao brand officially entered the Seven-Star Fashion Shopping Mall Bergdorf Goodman in the United States, and the top management of the mall said: "Cindy Chao's vibrant design and creation, with carefully selected precious and rare gemstones, and 360-degree three-dimensional carving and inlay, are all unparalleled first-class standards in the world." ”
In 2009, De Beers, the world's largest diamond company, invited Cindy Chao to design a global launch collection for its FOREVERMARK brand. Her "Magnificent Fan", designed with the Spring of The Four Seasons as the main body, shines brightly, with 2399 diamonds weighing a total of 310.27 carats and a 360-degree stacked diamond setting process, winding up the beautiful beauty of the absolute Orient.
Magnificent fans
But what is less well known is that during the creation, she did not leave the studio for six weeks and slept only three hours a day.
<h1>Miss Butterfly</h1>
Cindy Chao loves butterflies and loves their short but brilliant lives.
"The shell of a human body will fade with time, but art can be passed on through the ages." So we use our works to prove that we once existed. ”
Since 2008, Cindy Chao has been making an annual butterfly brooch every year to witness her growth and transformation this year. Each work takes more than 18 months and nearly 10,000 man-hours.
Each of the annual butterflies takes a different posture, condensing the dexterity, delicacy and strength of nature. Butterflies in different postures have witnessed her transformation at different stages.
2008 BLACK LABEL Master Series MASTERPIECE I Ruby Side Flying Butterfly
In March 2009, her "Royal Butterfly Brooch" was permanently held in the Smithsonian's National History Museum. It is a place where more than 140 million art antiques and specimens are kept, and where works such as the world-famous diamond Hope and Napoleon's crown are stored, and in the eyes of americans, its status is almost second only to that of the White House.
2009 BLACK LABEL Master Series MASTERPIECE I Royal Butterfly
This honor established Cindy Chao Jewelry's position on the international stage and transformed her from a jewelry designer to a master of art jewelry.
She asked the Smithsonian's curator, "Why Cindy Chao?"
The curator said: "Because I hope to preserve the most representative jewelry works of the 21st century for future people to see." ”
2010 BLACK LABEL Master Series MASTERPIECE I Ruby Rose Butterfly
2011 BLACK LABEL Master Series MASTERPIECE I Perfect Butterfly
2012 BLACK LABEL Master Series MASTERPIECE I Reborn Butterfly
2013-14 BLACK LABEL Master Series MASTERPIECE I Ballet Butterfly
2015-16 BLACK LABEL Master Series MASTERPIECE I Ruby Butterfly
<h1>Masters of extremely low yields</h1>
She loves nature and many of her works are inspired by natural elements. In her hands, the gemstones are paint, the jewels are sculptures, and a stone born cold is skillfully crafted into an emotional work of art.
And works of art cannot be produced.
WHITE LABEL Fine Jewelry - Four-stage series bud brooch
CINDY CHAO has two product lines, Black Label and White Label. Each piece in the Black Label Master series is created in 1-2 years, and the details from wax carving to diamonds to hollowing out are independently completed by Cindy herself. It comes with its own custom-made box, made from the lacquer of Germany's finest pianos, and studded with K-gold pieces that record the year, number and small story of creation.
2016 BLACK LABEL Master Collection - Gold Feather Manuscripts
She set herself a plan of creating a maximum of 36 pieces a year, but never reached that number. Sometimes only single-digit works are produced each year.
However, even though each work requires a two- to three-year customization period, countless celebrities are still crazy for Cindy Chao.
Ivanka Trump wears Cindy Chao orchid earrings
Wendi Deng wears a CITICY CHAO Class 4 series conch bead flower brooch
Zhang Ziyi wears a Cindy Chao rose series rose petal brooch
<h1>Art belongs to art, reality to reality</h1>
Excellent design and exquisite craftsmanship are the core of the development of the Cindy Chao brand, but it can become a top designer brand in just a dozen years, and her sister Kate Chao Zhao Xinrou is indispensable. Kate, who is familiar with marketing and structuring interpersonal relationships, has played the role of a hero behind the scenes from the beginning, taking on the work of brand building, including building art galleries, organizing appreciation meetings, and adjusting channels.
Cindy Chao also agrees, in an interview she mentioned: "Brands need to grow and must have a professional team to do management and marketing. Good creators must be cut off from the market, if the creators to do the market, then the creation will be affected by the market, the creation is only a commodity and can not be called a work of art. ”
From a little girl who designed for her mother's friend to an art jewelry master who now has a place in the international jewelry industry, Cindy Chao has come all the way, like her favorite butterfly, endured the loneliness in the cocoon, endured the pressure of breaking out of the cocoon, and finally transformed into a breathtaking brilliance.
To learn more about Cindy Chao's path to fame, check out our column "From Eating Instant Noodles to Selling 20 Million, She Was the First Chinese Designer to Be Auctioned at Christie's"
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