On January 28, the year of the nongyin tiger began, when the new year was strong. As the Spring Festival of 2022 approaches, Mr. Liu Chunxiong, a well-known marketing expert, founder of the new marketing theory system and dean of the Marketing Digital research institute, and Mr. Niu Enkun, chairman of Liangjian Consulting Company, visited the Zhengzhou Marketing Center of Huanggou Liquor Industry and shared wonderful marketing theories and practices at the Fuxiang Lecture Hall. Hu Xiaoming, general manager of Huanggou Wine, Zhang Qingfeng, marketing consultant, Li Qinglong, director of the marketing management department, and Qiao Zhongkai, brand director, participated in the discussion.
At the Fuxiang Lecture Hall, General Manager Hu Xiaoming introduced the current development status and future strategic layout of Huanggou Liquor industry to Professor Liu Chunxiong. With the landing of the layout of the strategy of going out of Shangqiu, the future is bound to further promote the development of Huanggou liquor industry in the new era. It is understood that in 2021, Huanggou Liquor Industry entered a high-speed development cycle in accordance with the planned layout, and under the care and support of provincial, municipal and county leaders and the joint efforts of the production and marketing team, completed the annual sales task one month in advance and shortlisted the five golden flowers of Yujiu, achieving double growth in profits and taxes, and making due contributions to the transformation and development of the liquor industry in Henan Province. Professor Liu Chunxiong believes that for Huanggou Liquor, which has created a new category track, the commercial value of the category has received great attention from inside and outside the industry, especially for the sensory experience of Fuhexiang's "one bite of four incense, the entrance is melted".
As the founder of the new marketing theory system, Professor Liu Chunxiong combined his theory and practice system to put forward valuable suggestions for the high-end development of huanggou liquor brand, from circle marketing to systematic construction for The guoyong high-end brand to break the pulse of the circle, Professor Liu Chunxiong believes that, first, through the experience of raw materials, processes, derivative products, etc., to strengthen product cognition; second, experience scenes are copied to all parts of the country to achieve participation facilitation and experience facilitation; third, experience has a sense of participation, entertainment and ritual, invisibly driving participants to take photos, Sun exposure, thus completing self-propagation. In Liu Chunxiong's view, "the new marketing in the Internet era has created a new space system for us." In the past, we only had one-dimensional space along the line, but now we naturally enter the two-dimensional space based on community communication through the experience system, and even a broader online three-dimensional space.
Mr. Niu Enkun, chairman of Liangjian Consulting Company, conducted an in-depth analysis from the origin of the circle layer, and he further explained that people now have different understandings of "circle layer", some regard personal relationships as circle layers, some treat circles as circle marketing, some understand communities as circle layers, and some treat social networks as circle layers.
It is understood that the Fuxiang Lecture Hall created by Huanggou Liquor Industry is an open and wisdom sharing platform. In 2021, many industry experts, opinion leaders, media celebrities, etc. gathered here, who not only provided suggestions and suggestions for the development of Huanggou liquor industry, but also provided fresh ideas and theoretical systems for the revitalization of Yujiu.