Heavy! Beijing's 2021 Annual Impact Awards are announced

Today, the 2021 Annual Influence Awards of Beijing Daily client Beijing was officially released. Based on the annual reading popularity index of each unit, the award comprehensively considers the performance of the settled units in content release, communication promotion and institutional development, and selects 10 most influential awards, 16 most communication awards, 6 best organization awards and 24 most growth awards from 300 settled units. In addition, four Beijing Stars that have made important contributions to the operation and promotion of Beijing were selected from the excellent team of the main team.

Authoritative reports on the pace of Beijing's development, focusing on the coordinated linkage of Beijing, Tianjin and Hebei, and displaying the achievements of social and economic development across the country... The new media matrix of Beijing is based in the capital and radiates all over the world, and its comprehensive influence is increasing day by day, and it has been widely recognized and praised in the government affairs and media circles in the capital.

Thanks to the strong support of the settled units as always, a large number of high-quality original content is released in a timely manner, and the dissemination and promotion work is actively done. This award selection, while continuing the 2020 Influence, Communication and Growth Awards, has added the Annual Best Organization Award to thank the main unit for its contribution to the development and growth of the platform in terms of institutional expansion and planning and operation and maintenance. It is expected that more units will further cooperate closely with Beijing and drive more institutions and organizations to join the Beijing family.

In 2021, Beijing, as a new media aggregation platform focused on beijing daily, will launch a comprehensive attack in the fields of institutional expansion, content release, and dissemination promotion. Beijing has settled in 300 units, including the Beijing People's Congress, the Beijing Cppcc Committee, the Beijing Winter Olympics Organizing Committee, the Organization Department of the Beijing Municipal Party Committee, the Beijing High Court, the Beijing Procuratorate, Peking University, Tsinghua University and many other heavyweight institutions, forming five major new media matrices such as region, government affairs, institutions, education and health. A total of nearly 80,000 original manuscripts were released throughout the year, and the government news, achievement reports, charm promotion and other content independently released by each unit were accurately distributed and disseminated through the Beijing number, and the development process of Beijing was reported and presented in detail.

In the era of media integration, Beijing and the settled units are linked and integrated, constantly leaping perspectives, cohesively casting fine products, and cooperating with municipal and district government agencies to carry out original topic selection planning, forming a diversified interactive communication pattern. Among them, the joint organization department of the municipal party committee and the 16+1 district rong media center carefully produced the "Party Banner Yao Jinghua | 100 seconds to see Beijing" series of short videos, the total number of hits on the whole network exceeded 100 million, causing wide resonance in the society; actively participated in the planning of the "City of The City of the Two Olympics City Lights" series of promotional short video projects produced by the Publicity Department of the Beijing Winter Olympics Organizing Committee, which has been released on major Internet platforms around the world, with a cumulative playback of more than 1.2 billion times, expanding the brand influence of beijing number.

Beijing's 2021, pioneering and innovative, forge ahead, record the pulse of the times, and spread the mainstream strong voice of the capital. Behind the double harvest of traffic and word of mouth, it is the hard work and strong support of the settled units. Thank you for going all the way! In 2022, let us continue to work together to create a new journey and create new ideas!

Reporter: Zhao Xiaolu Editor: Yang Pan