The Bentley brand will develop and manufacture the first all-electric model in the UK and is expected to invest £2.5 billion over the next decade. The investment will help the Bentley brand further achieve its electrification goals at its headquarters plant in the UK. The plant currently employs around 4,000 people, with all Bentley models built here.
Bentley's first all-electric model is expected to debut in 2025, marking a new milestone in the brand's long and illustrious history. At the same time, the advent of the pure electric model is also one of Bentley's important plans to implement the "Beyond 100" brand strategy." The Beyond 100 brand strategy plan, published in 2020, states that Bentley will strive to reduce carbon emissions, phase out the production of internal combustion engines within 10 years, and fully transform into an electric vehicle brand by 2030.
The £2.5 billion investment plan will also result in a complete transformation of Bentley's new car portfolio and production lines. The long-established UK headquarters plant will become a next-generation digital factory by introducing new technological equipment, thereby reducing the environmental impact of new car manufacturing.
Adrian Hallmark, Chief Executive Officer of Bentley, said: "The Beyond 100 brand strategy is the most transformative initiative in the history of the Bentley brand, not only covering many areas including products, but also transforming the business model, which will drive the Bentley brand to achieve the ideal of full carbon neutrality and the goal of achieving pure electrification of all vehicle ranges within the next 8 years.