Yu Dan, CEO of Huafang Group: We want to highlight the value of live broadcasting

Live broadcasting is not a new word, in the current stage of "live broadcasting for all", live broadcasting occupies a more important position in the online social entertainment activities of mainland residents, which makes many live broadcasting platforms and enterprises have greater development opportunities. Huafang Group has two live broadcast platforms, Huafang Live Broadcast and Six Room Live Broadcast, as the head enterprise after the ups and downs of the live broadcasting industry, Yu Dan, CEO of Huafang Group, believes that the core competitiveness of the current live broadcast platform is content, and it is necessary to dig deeper and release the value of live broadcasting.

Since its establishment in 2015, PepperCorn Live has maintained a good growth momentum. It is worth noting that in 2018, the main mobile terminal of the pepper live broadcast and the PC side of the veteran hegemon six room live broadcast announced the merger, the flower room group was officially established. At that time, one of the concerns of the outside world about the merger was how Huafang Group would play its huge potential under the combination of strong and powerful.

According to the "2020 China Mobile Internet Industry Development Analysis Report" released by Trustdata, in December 2020, in the mainstream entertainment live broadcast application, the monthly live data of pepper live broadcast ranked first. In addition, among the new users of mainstream entertainment live broadcasting applications in 2020, 41.4% came from peppercorn live broadcasting. In the context of short videos constantly impacting the online live broadcast industry and seizing users' time, it is not easy to achieve such results.

At the beginning of 2021, Huafang Group held its first online cloud annual meeting, at which CEO Yu Dan shared a set of data: "As of now, the number of registered users on the group's various platforms has reached nearly 300 million, and the scale of full matrix users has steadily increased at an average annual growth rate of 15%, of which about 27 million monthly active users of Huazhuo Live and about 22 million monthly active users of six rooms. According to the latest data of Analysys Qianfan, the active users of Huazhu Live in Q3 in 2021 have grown to 30 million, steadily maintaining the first position of active user data in the live broadcasting industry.

The excellent results of Huafang Group are inseparable from the long-term vision of the group's strategy in the direction of the general development, in the live broadcast industry with such fierce competition, Huafang Group has excavated a new platform operation model, including platform content presentation and platform anchor content output methods. In addition to the multi-dimensional expansion of the content field, Yu Dan believes that the value of live broadcasting should also be released, she said: "Live broadcast + can become a more convenient and efficient way of information interaction, what the flower room has to do is to continuously highlight the value of live broadcasting in intensive cultivation." ”

In the future, Huafang Group will continue to explore and innovate in content and presentation methods, and at the same time combine the background of the times and social development trends to bring more diversified content to users and more valuable content to the society.