Live broadcasting is an entertainment model born after the development of the Internet to a certain extent, which has a stronger sense of interaction and real-time than the traditional online social entertainment products in the past, allowing users to obtain a deeper Internet entertainment experience. Huafang Group has been rooted in the field of live broadcasting for many years and has unique experience in creating live broadcast content, and its pepper live broadcast and six room live broadcasting are industry-leading live broadcast platforms.
The development history of Huafang Group coincides with the ups and downs of the domestic live broadcasting industry, in 2006, the emergence of six rooms directly opened the door to the live broadcast market, and in 2015, the sichuan pepper live broadcast that was launched was just above the outlet of mobile live broadcasting. 2015 is a surging year of mobile Internet, in the context of network acceleration and a sharp decline in traffic tariffs, the live broadcast industry with strong gold absorption ability and extremely high user stickiness ushered in a new story - live broadcasting for all. At that time, Yu Dan initiated the project incubation of pepper live broadcasting as a co-founder, in her opinion, in the past, there was a form of music art in the sky bridge, and live broadcast continued this content online, "mobile live broadcasting once again used technology to reduce the threshold of participation, improve convenience and universality, and let people who want to express themselves find their own sense of existence." ”
In doing live broadcasting, Huafang Group has been committed to innovation, and dare to be the first person to eat crabs, in 2015, Hua pepper live broadcast was officially launched, at this time, Yingke live broadcast, a live broadcast and other platforms have been launched, and quickly obtained multiple rounds of financing. The enthusiasm of capital has ripened the entire live broadcast industry, and the outlet of mobile live broadcasting will soon arrive. But after the huge opening, the development of the live broadcasting industry has not been smooth. Since the second half of 2016, under the fierce competition, the industry has ushered in a major reshuffle, and many popular live broadcast platforms such as Panda TV have fallen. At the same time, the resources of the entire industry began to flow to the first echelon platform, and the head effect was obvious, including the live broadcast of peppercorns. According to the prospectus of Huafang Group, Huajiao Live generated revenue of RMB1.976 billion, RMB2.166 billion, RMB2.826 billion and RMB2.230 billion in the eight months ended August 31, 2018, 2019, 2020 and the eight months ended August 31, 2021, respectively; the revenue in the first eight months of 2021 still increased by 23.61% compared with the same period in 2020.
In recent years, the live broadcast industry has been reshuffled, and Hua Pepper Live has successfully bucked the current and gained a foothold and become the head platform of the online social entertainment industry. Yu Dan believes that the live broadcasting industry still has great potential in the future, and as for how to tap and release the energy, it needs a long-term and in-depth exploration stage. At present, Huafang Group has a long-term vision of the world, and its dual operation mode at home and abroad has increased the stability of the industrial structure of Huafang Group, which can make Huafang Group have stronger competitiveness under industry changes.
![Teacher Yu Dan appeared in Cao Kefan's program, the years are really a pig killing knife, this sentence is too appropriate for you [make a grimace] [Xiong Ji][fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)