Not long ago, statista, a world-renowned data agency, released a list of the world's ten most profitable cultural IP. In this list, there is an orange bear that attracts people's attention, it is the beloved soft and cute bear "Winnie".
Born in 1926 with the Queen of England, Winnie the Pooh, winnie the Pooh, round head, beanie eyes, orange fur, round belly, this innocent and cute but greedy and rash bear, has become one of the world's favorite Bear.
You know Winnie the Pooh
Is it actually a girl?
Winnie the Pooh is based on a bear that lives in a zoo. During World War I, Hakri, a Veterinarian in Canada, encountered a small black female bear at the station who had lost her mother, and Hakley bought the bear and named it "Winnie". As soon as this little black female bear arrived at the barracks, she was loved by the soldiers and became the "star" of the battalion. Hakri sent the bear to the London Zoo in England for the sake of fighting in France.
One day in 1924, the famous British children's literature writer Milne took his son Christopher to the London Zoo in England to play. The cute little "Winnie" suddenly attracted Christopher's attention, and after returning home, Christopher changed the name of his beloved plush to Teddy Bear Edward to Winnie, and also found a series of partners for Winnie: a slow-moving donkey, an introverted sensitive piglet, a well-behaved and cute kangaroo bean...
Milne was inspired to see his son's actions and decided to create a fairy tale based on Christopher Jr. and Winnie the Pooh. In 1926, the first edition of Winnie the Pooh was published and translated into 22 different languages, capturing the hearts of adults and children in London. In 1988, the tv animation series "The Adventures of Winnie the Pooh" began to make this bear popular all over the world, and people around the world began to know that there was a small black bear named "Winnie the Pooh".
Companionship is the longest confession of affection
Piggy: How is the word "love" written?
Pooh: "Love" can't be written, it has to be felt.
Winnie the Pooh, a bear in an orange "coat", wakes up every morning with the first words: What to eat this morning..., holding a honey jar and chanting "Think think think" in his mouth. Although he looks cute and cute, he can always say some simple and philosophical words, and he is also a "philosopher" in the bear world.
"A day without friends is like a drop of honey without a jar", the story of Winnie the Pooh and his friends is about love and warmth, in their world, there is no intrigue, no effort, they always maintain curiosity and love for the world, always innocent, always believe that good things will come. They accompany each other and experience the ups and downs of the years together.
Christopher: I'm lost.
Vinnie: But I found you anyway, didn't I?
In the movie "Christopher Robin", it tells the growth process of the protagonist Christopher from childhood to middle age, from rural to urban. Perhaps growth is a bottle of super oxidant, oxidizing in addition to appearance, there is innocence, honesty, optimism and original intention. However, with the help of Winnie the Pooh and his friends, Christopher found his original heart and the beauty of the past.
How did Winnie the Pooh become a "bear star"?
Disney Princess, Harry Potter, and Mickey Mouse are world-renowned IP, but their ability to absorb gold is no better than such an ordinary orange bear. So why does this little bear have such a big charm?
The Adventures of Winnie the Pooh is Disney's 1988 Winnie the Pooh TV anime series, which became a huge hit when it aired. So after that, there was the story of Winnie the Pooh and his friends, "Tigger winnie the Pooh and Winnie the Pooh", as well as the theatrical version of "Winnie the Pooh and Tigger Christmas Adventures" and "Winnie the Pooh, Tigger and Musicals". In addition, Disney has also launched 21 Winnie the Pooh series of anime and live-action movies, of which the "Christopher Robin" movie has also been loved and sought after by people around the world once it was broadcast, and won the "box office champion" in many places. Disney's first big-screen winnie the Pooh film, which was released on 151 screens in Japan, mobilized 70,000 viewers within two days of its release, and earned 82.16 million yen at the box office.
In addition, the Winnie the Pooh series of co-branded products are also emerging in an endless stream and are loved by consumers. Once the joint model of the famous Korean jewelry brand CLE and Winnie the Pooh was launched, it was respected by consumers, and who can not love this cute to explosive small jewelry?
On August 4th, Winnie the Pooh and the famous electronic brand SONY jointly launched the Winnie the Pooh 95th Anniversary Edition headphones and Walkman.
Winnie the Pooh's story is about love and warmth. In the past 96 years, he has continuously spread warmth and sunshine to us, and our growth story does not lack the shadow of Winnie the Pooh. Who wouldn't love the soft and cute Winnie the Pooh?