<h1 class="pgc-h-center-line" data-track="1" > records the entrepreneurial journey and capital empowerment of Wanying ™ customers</h1>
Boss Wu is an entrepreneur in the Internet industry. After graduating from university, after working in a large Internet factory for 10 years, he opened his own entrepreneurial road in the field of Internet.
Internet entrepreneurship
The idea and blueprint of entrepreneurship are all beautiful, and Boss Wu took out his 1 million savings and two former colleagues and began to make a big plan. In Hangzhou Binjiang rented an office of more than 300 square meters, recruited 3 technical employees, 2 business promotion employees, 2 logistics, plus 3 founding partners began to start.
Soon, Boss Wu's excitement was dissipated by the difficulties of starting a business. Business promotion is very slow, employee enthusiasm is low, founding partners disagree, whether the business model will be problematic, pricing is too high or too low, a variety of problems continue to plague Boss Wu.
The dilemma of entrepreneurship
After less than half a year, the 1 million start-up capital will soon be used up, and the company still has not turned a loss into a profit, with a loss of nearly 200,000 per month. Boss Wu was anxious and began to "seek medical treatment and worship teachers" everywhere to solve the dilemma of entrepreneurship.
The first thing that came to Boss Wu's mind was to let the company survive first, then continue to invest money. After a meeting and discussion, the three founding partners determined that no one was willing to continue to contribute. Boss Wu himself began to wonder if this project was a good project. Entrepreneurs' self-denial gradually spread.
In the case that internal financing is impossible, Boss Wu began to seek external financing, due to the past glossy background of the Internet factory, resulting in Boss Wu unable to put down his face to finance from friends and colleagues around him, so he only had to turn to the major financing platforms. After paying some fees, some institutions were also docked, but in the end there was no follow-up.
Later, slowly, the salary has begun to be owed for 2 months, and the rent in the second half of the year will also begin to be paid. Boss Wu has begun to think of giving up. Later, we also met Boss Wu by chance because of the development of business, and also met his fragile and helpless side. After listening to Boss Wu's entrepreneurial experience and project details, we felt that the top priority was not financing, but first adjustment and stop loss. So we immediately prescribed him a prescription:
1. Find incubators or office buildings with entrepreneurial support policies, and reduce the area at the same time;
2. Retain core employees, and other auxiliary ones can be outsourced;
3. Significantly reduce the salary of partners, and greatly increase the work responsibilities and assessment of partners;
4. Brainstorm, clarify the business model and determine the future direction, and no longer have self-doubt;
5. Actively apply for talent subsidies and entrepreneurial subsidies;
6. Design a reasonable shareholding structure and division of partners;
7. Further optimize and customize the business plan to dock customer cooperation and capital investment;
8. Participate in industry salons and associations to obtain more cooperation opportunities and business channels.
Boss Wu felt that it was too much trouble at first, there were so many flavored medicines in the "prescription", he only wanted quick-acting medicines. We have repeatedly advised him that only after laying a solid foundation and gradually correcting the chaos will he slowly get on the right track, and only then will it be possible to turn losses into profits and at the same time have the opportunity to obtain external investment.
We did it for Boss Wu,
2 months later, now Boss Wu has completely adjusted the beautiful idea when he started his business after a big fight with his partners. We found that he had changed into a person, becoming more "fierce", and the sunny side of the past was slowly retracted. It is gratifying that the incubator has applied for it (70 square meters, 1500 yuan / month), the talent subsidy can also be applied for with a high probability, the partners have given up their salaries and promised to redistribute the equity according to the size of the contribution, the company's costs have been further controlled, and the business has gradually improved.
We brainstormed with Boss Wu and his team to determine the direction of future development and the path to achieve it. Redefine the value and mission of the enterprise, and form a business plan to connect customers and investors.
The road to entrepreneurship continues... But Boss Wu is not alone.
#Entrepreneurship ##Financing##Entrepreneurship Exchange##Business Model Innovation##股权激励与股权设计 #