21st Century Business Herald reporter Peng Suping reported from Shanghai
On January 26, a number of media reported that Tesla officially sued the creator of the Douyin video "Xiao Gang Xuechang". "Xiao Gang Senior" is a "big V" with 14 million Douyin fans, and Tesla sued him for violating his right to reputation.
At noon on the same day, "Xiao Gang Senior" sent an update content of "Okay I know" on Weibo, suspected of acquiescing to the fact that Tesla sued himself. On Weibo, "Xiaogang Xuechang" has 880,000 followers.
"Xiao Gang Senior" was sued by Tesla because of two evaluation videos he released - Tesla Model 3 and Xiaopeng P7's emergency braking function comparison. The results of both videos show that the Tesla Model 3's emergency braking fails in most cases, while the Xiaopeng P7 performs very well.
The two videos were released on April 29 and 30, 2021. As of press time, the above video is still on the Douyin platform and has not been deleted by "Xiaogang Senior".
How does "Xiao Gang" test the emergency braking function of the two vehicles? He placed 1:1 model standing and inflatable dummies in the lanes, emergency braking at a speed of about 50 kilometers per hour, facing the model standing plate and dummy, Tesla Model 3 did not successfully brake, Xiaopeng P7 successfully braked, the braking distance in front of the model license plate was about 90 cm, and the distance in front of the inflatable dummy was about 30 cm.
A week before the video was released, Tesla had just been swept up in the limelight over the "brake failure" controversy. During the Shanghai Auto Show on April 20, 2021, some car owners stood on the roof of Tesla's exhibition car to defend their rights, shouting "Tesla brake failure", and then Tesla's response did not eliminate the public's doubts. In the whirlpool of controversy, the above-mentioned "Model 3 emergency brake failure" video largely caters to the psychology of some audiences, although the test itself is not rigorous.
The two videos received 166,000 and 439,000 likes respectively, and in the comments below, the high praise was a simulated Tesla response " Tesla: You have a problem with this test!!!! The second praise is "very senior, do meaningful things." However, at that time, some people questioned: "It is recommended to put a camera below, that (can) shoot the throttle and brake." ”
On april 30, "Xiao Gang Senior" released a video "Tesla test without clip record" in response to the above questions, he explained that because the first test some people said that they stepped on the accelerator, and tested Tesla once, the result was still not braked, he also stressed: Model 3 and P7 are his own cars, "there is no need to step on who holds whom.".
At that time, this video was only disseminated in the "Xiaogang Senior" fans and the automotive video media circle, but recently another Douyin account released a number of videos, questioning the authenticity of the above evaluation, and "Xiaogang Senior" also fell into a wider range of criticism.
On the evening of January 19, 2022, another Douyin video creator, "Xiao Li Feiche", broadcast live on Douyin and released a video, saying that "Xiao Gang Xuechang" could not stop the car by stepping on the electric door. He proposed that in the first video, before the Tesla Model 3 crashed into the model's standing plate, the energy bar of the car showed that the car still had power output, which clearly showed that he stepped on the throttle of the Model 3 while doing emergency brake tests.
"Xiao Gang Senior" posted a video response in another account "Xiao Gang's Daily Life", he explained that the reason for the throttle is to meet the test standard of 50 kilometers per hour at that time, itself is to test more rigorously, and "tapping the throttle does not affect the emergency brake intervention." He said again that because the first operation was a bit wrong, the second test was carried out, and the Model 3 still did not brake the car without a point of throttle.
However, the above response was not recognized by "Xiao Li Feiche" and some of his fans. It is worth mentioning that in June last year, in the face of some doubts from the outside world, "Xiaogang Senior" briefly deleted the relevant videos, but later put them back on.
As of now, Tesla has not explained more about the prosecution of "Xiao Gang Senior".
Tesla has previously sued a number of individuals and units, Qixinbao shows that "Tesla (Shanghai) Co., Ltd." alone currently has 21 court announcements, of which there are 3 disputes involving the right to reputation, the other party is "Beijing Microcast Vision Technology Co., Ltd.", "Huizhou Xincheng Automobile Trading Co., Ltd." and Chen Junyi.