Character business card
Gu Xin, founder of Zhejiang Xiongka Culture Communication Co., Ltd
Highlights of the Fair
"Bear Card Family" animated trailer, peripheral derivatives
☉ Business Daily reporter Xu Jiaqi
At this year's cultural fair, the No. 8 Science and Technology Animation Hall can be described as full of popularity, especially the cute anime characters, which attracted many children. The five theme characters of "Bear Card Family" brought by a "toy young marshal" are particularly cute, and everyone gets together to "share the frame" with them, he is in the waiwen Shanggu Xin. In recent years, the "toy young marshal" has turned around gorgeously into the animation industry, and the animation "Bear Card Family" invested in creation will be released next year.
In 1994, Yongjia Renguxin, with 10,000 yuan of funds, rented a one-square-meter toy stall in Yiwu Mall, and a person started a journey of entrepreneurship.
Prior to that, Gu Xin was engaged in toy production and processing in Yongjia. After arriving in Yiwu, he judged that plush toys had a good sales channel abroad, so he devoted himself to this business. Through years of hard work, toy sales continue to rise, customers continue to increase, at this time a strong sense of formation in his mind, it is time to establish their own toy brand.
In 2006, Gu Xin took the lead in using the cartoon "Legend of the Bear" as its main toy brand, and after repeated applications for reconsideration, the brand was successfully registered.
Although the brand awareness continues to increase, the order volume is also rising, but with the changes in the global economy and the increasingly fierce market competition, how to stand out among similar products has become a major problem that plagues Gu Xin, and in a conversation with a friend, the other party's words awakened him. "Now the products are driven by animation, why not make an animation film to sell your own derivative products?"
"If you put it in the past, everyone is 'having an idea, no way'. Why? Animation has a large investment and a long cycle, but now it must rely on animation to transform. Gu Xin said.
After the idea took shape, Gu Xin subsequently registered and established "Zhejiang Xiongka Culture Communication Co., Ltd." and won the "Radio and Television Production Business License" issued by the national competent department. After that, the "toy young marshal" became an animation "rookie" and began to go to big cities such as Beijing, Guangzhou, and Shenzhen, and even to Japan and South Korea to learn the scriptures.
After more than three years of preparation, the 52-episode animation film "Bear Card Family" has entered the post-production stage, the film is mainly based on car characters, integrating multiple themes such as safety, environmental protection, traffic law, etc., with vivid plots and vivid character images to popularize safety knowledge to children, and it is expected to meet with the public after one year.
Although the cartoon has not yet come out, the anime derivative product has been developed, and many cartoon characters already have appearance patents. Gu Xin said that such a reverse industrial chain development, to develop derivatives to feed back the original animation, in order to go further. "The development of animation derivatives is the trend of the times, we will be the largest profit return of derivatives development front, seemingly contrary to the industrial chain, but to make up for the lack of animation return cycle is too long, to avoid the animation industry blind investment risk."
It is understood that at present, they have a large number of animation derivative products, including toy cars, cartoon sweatshirts, learning stationery, and even slippers, paper drawers, storage boxes, etc. In the next step, they will also develop car theme parks.
