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A brief history of internet company welfare in China

A brief history of internet company welfare in China

Produced by | Sina Technology (ID:techsina)

Author | Hanako Ken

Lenovo and Universal Studios Beijing are not shallow.

At the beginning of November 2021, the Internet celebrity "TalkIng" Wei Zhentian visited Lenovo's headquarters in Xi'erqi as a guest, attracting thousands of employees to watch. Recently, it was rumored that The Union wants to charter Universal Studios as the venue for the annual meeting...

Internet people can only express envy, and the long-lost "welfare of Chinese Internet companies" has once again become the talk of the tea.

Once upon a time, Internet company benefits were like dishes on the menu, with a wide variety of items - fourteen salaries at the end of the year, paid sick leave, free brunch, daily afternoon tea, free annual medical examinations, rental subsidies, free shuttles... Each Internet company chooses to provide according to its own needs and attract talents.

It is precisely because of the huge number of benefits that the Internet has become the preferred industry for many job seekers, and it is also the first choice for many college students who have just stepped out of college.

Although in the past two years, the benefits of various Internet companies have been reduced, which has attracted complaints. But perhaps the benefits of the Internet have never gone far, but are only being shown in different forms.

A brief history of internet company welfare in China

1

Ten years of rapid development of the mobile Internet, the young people who stepped on the wind at that time have now become middle-aged people who cross the threshold of "the Internet is 35 years old and cut". They have witnessed many myths of wealth creation, experienced the great leap from 0 to 1 to 100 million users, and are feeling the process of the entire industry returning to rationality today.

Looking back, welfare is one of the factors that cannot be ignored in promoting the rapid development of the Internet. In particular, the "big factories" in the Internet population are not only attractive salaries, but also more benefits than other Internet companies.

Take Tencent, for example. Previously, a job seeker who had just completed three years of work passed all of Tencent's interviews. Subsequently, HR began to arrange for him to join Shenzhen, in addition to a substantial increase in salary, Tencent also provided benefits such as settlement fee, annual service award, easy-to-live plan (rent) and housing plan (house purchase).

Tencent's benefits are dazzling, covering daily holidays, work benefits, holiday gifts, family protection, stocks and the latest mobile phones.

For example, in terms of holidays, Tencent provides annual leave, half-paid personal leave, full-pay sick leave and long-term service leave (10 working days for employees in the 10th anniversary of employment), etc.; in terms of special work benefits, Tencent has free shuttle buses, canteens, supper coupons, gym and pantry drinks, Q coins for each month's experience, New Year/Mid-Autumn Festival/Children's Day/Fruit Season and other customized gift packages.

Although Tencent's stock price is high, Tencent's stock launch has always been very generous, and Ma Huateng will lead executives to distribute stocks to employees every time it is celebrated, annual meetings, year-end awards, etc.

On November 11, 2016, the 18th anniversary of the founding of Tencent, Ma Huateng announced that 300 shares of Tencent shares were distributed to each employee as a special commemoration of the company's 18th anniversary. In addition, Tencent also prepared a total of about 30 million yuan in cash red envelopes for incumbents, departing employees, outsourcing personnel and company service personnel, with a single red envelope amount of between 188-1888 yuan.

A brief history of internet company welfare in China

At the 2017 annual meeting, Tencent drew an employee to give away 1,000 shares of Tencent stock, which was worth about 300,000 yuan at the time. In February 2021, in order to reward employees for overcoming the difficulties caused by the epidemic in 2020 and promote the steady growth of the company's performance, Tencent issued another 100 shares to employees.

The latest mobile phone products are the hobbies of Tencent's business group. Taking the WeChat business group as an example, it is rumored that the latest iPhone will be sent to employees every year, and it also has an exclusive engraving. On September 30, 2020, the second anniversary of the establishment of Tencent's platform and content business group was held, and 10,000 employees received The Mate Xs, a folding screen mobile phone from Huawei, as a second anniversary gift. The Cloud & Smart Industries Business Group also released the latest iPhones to motivate employees.

In addition to the above benefits, Tencent will also provide employees and their relatives with various benefits such as health, life and wealth. Even Tencent will have a "death benefit", that is, the families of Tencent's deceased employees can also receive half a salary for ten years to ensure that "employees' families and children can have a long-term and relatively stable source of income." "If the employee has children, there is an additional increase in the quota for each additional child, and each child is increased by 12 months' salary.

Today, although the welfare of Tencent employees has also begun to shrink, for example, Tencent may be about to completely cancel the free three meals, but looking at Chinese Internet companies, there is no second company whose benefits can reach Tencent's level. Even if it is the other two of BAT, the welfare level is still a long way from what Tencent provides. But there are also two internet companies, and the benefits are enviable.

2

Liu Qiangdong also has a lot of surprising words in terms of employee welfare. Although he has tried his best to fade out of JD.com's daily management and public occasions, it is precisely because of these golden sentences that he has become a "red man" on the video number:

"If your company relies on deducting five social insurance and one gold from employees and sacrificing the life-saving money of your brothers after the age of 60, it is humiliating money, and how much you make will make my conscience uneasy."

"Today I looked at the dormitory, and I was really angry that I wanted to hit someone. I have always said that the senior single personal apartment, as a result, today I looked at the model room, and it was actually prepared to live in 4-6 people, if you want to say ugly, you did not look at the staff as a person. All employees who have worked for more than three years are given a separate room for each person. ”

A brief history of internet company welfare in China

Similar to the above, Liu Qiangdong's golden sentences for the welfare of employees are really quite a few. In fact, jd.com's benefits to employees are really good, especially for the "brothers" of JD Logistics.

In June 2017, at a ceremony for the award of old employees, Liu Qiangdong announced on the spot: All employees who are more than five years old in the company, if they are sick, the money that is not enough outside the insurance reimbursement, no matter how much it is spent, will be paid by the company.

The year before, Liu Qiangdong had already sent the latest iPhone 7 series of mobile phones to all the old employees who had worked at JD.com for more than five years.

Housing protection is of course the top priority, and JD.com has also launched a home purchase support plan similar to Tencent, which is also named the Housing Plan.

Since 2012, JD.com has launched the Housing Plan Welfare Project, setting up a special fund of 450 million yuan to provide up to 1 million unsecured, unsecured, and interest-free housing loans to employees who are eligible for the right conditions, which can be used to pay the first down payment for the first home of employee families in the supporting area. Since then, the coverage of the "Housing Plan" has been gradually expanded to ensure that employees can at least afford to buy a house in their hometown.

A brief history of internet company welfare in China

If you don't buy a house, then employees can also apply for dormitories provided by JD.com, and after working for three years, they can apply for single dormitories. In the past few years, JD.com has provided nearly 12,000 free dormitories for front-line logistics and customer service employees, saved nearly 230 million yuan in rental costs for accommodation employees annually, and issued annual housing subsidies of more than 100 million yuan.

In addition, JD.com has also set up a kindergarten for employees, and their children can enroll in school for free. In the Jingdong headquarters kindergarten, all 0-3-year-old babies of Jingdong employees can be sent to the childcare center inside Jingdong to enroll, in addition to tuition fees, living expenses and supplies are also free. Jingdong headquarters also has five full floors of canteens, providing more than 2,000 kinds of dishes a year for three meals a day, and dinner will also be provided for free.

Like Tencent, JD.com also has "death benefits." Once an old employee who has worked in JD.com for five years encounters a life-threatening illness, the company will provide medical assistance support for public hospitals with no upper limit. If an employee suffers an unfortunate experience during his or her tenure that results in complete incapacity or death, the company will bear the basic costs of his or her children's studies and living until they graduate from university.

Compared with JD.com, compared with Liu Qiangdong, Momo (now renamed Hello Group, hereinafter referred to as Momo) and Tang Yan are much more low-key, but it does not prevent Momo's employee welfare from being envied by all Internet people.

Momo does not have its own office building, but it does not prevent Momo from decorating its office area quite high-level. In Momo's office area, there was a free coffee bar, and the barista was said to be superior in technology, making coffee better than Starbucks, and could also be privately customized to pull flowers.

Momo employees entertain their first-time partners in the coffee bar, and they are always asked: "Where did such a good barista get here?" Such a delicious coffee really doesn't cost money? ”

Of course, Momo is not stingy about its employees. At the 2021 Momo Annual Meeting, more than 2,000 employees each received a 256GB version of the iPhone 12 Pro Max worth about 10,000 yuan. This is Momo's traditional project, the annual meeting in the past few years, Momo has been to regular employees to send the latest iPhone of the year, for example, the 2017 annual meeting everyone's admission gift is the iPhone X, in 2018 is a 10,000 yuan lucky bag including Huawei Mate 20X, Switch, etc., in 2020 became an iPhone 11.

After the Momo Annual Meeting, a large number of iPhone and Huawei mobile phone sellers from Momo will appear in idle fish, which has become a reserved program of the Internet in recent years.

Of course, as a platform that does social networking and is closest to Internet celebrities, Momo will not be willing to only send mobile phones, and there have been other surprises, such as sending 25,000 yuan in cash directly to each employee in 2016.

It is said that the reward of the 25,000 yuan cash red envelope was not originally planned. The current MOMO CEO Wang Li was still serving as president at the time, and at the end of the year, he came to the stage and said, "The company has been listed for 25 months, give each person 2500 yuan." When the employees were secretly happy, Wang Li suddenly turned his words sharply, "The mouth is wrong, not 2500 yuan, it is 25000 yuan." ”

The point is that this cash red envelope can even be enjoyed by the front desk of Momo at that time. It can only be said that if you like to send benefits, you can always find a reason.

Momo also often takes all its employees to travel abroad en masse, going to Phuket in 2016, to Singapore in 2017, and to Tokyo in 2018.

A brief history of internet company welfare in China

It is worth mentioning that when Momo went to Singapore to build a team, it chartered a 20-hectare Universal Studios, which was the first Chinese Internet company to charter a Universal Studios field. When I went to Tokyo to build the team, it is said that 82 flights were used, and 1.5 tons of materials were transported from the country. To welcome Momo, the Tokyo Tourism Bureau also marked a welcome sign with the slogan "Hello, Momo" in the arrivals hall of Narita Airport.

In a way, Momo can be called "the internet company with the highest degree of internationalization in China as a whole." Among the many Internet people who envy the welfare of Tencent and Momo employees, Meituan employees and Kuaishou employees may be a more prominent group of people.

3

Meituan can be considered one of the most capable and war-fighting companies among Chinese Internet companies, but from the perspective of corporate welfare, the benefits received by Meituan employees are almost "boiled water".

In terms of holidays and health benefits, Meituan implements in accordance with regulations, but as an Internet company that is closest to consumption, double vacations and annual leave are only a change of location for Meituan employees.

It is rumored that the office chair of the Sino-AMERICAN delegation is very high-grade, and a chair is worth tens of thousands of yuan, just so that the staff office can be more comfortable. However, many Meituan employees complained that in order to obtain this chair, employees usually queued for more than a year and a half.

In addition, Meituan did not provide snacks and drinks before, only filtered hot water and cool water from the water dispenser, and even Meituan did not have its own canteen, because Meituan even rented an office building.

In terms of living benefits, employees will receive wedding gifts and childbirth gifts in the event of marriage/childbirth, and condolence payments in the event of funerals of immediate family members.

Of course, the situation of Kuaishou used to be much better than that of the US group. Su Hua, chairman of Kuaishou, once said that the mission of Kuaishou is to enhance everyone's happiness. Everyone here, of course, includes Kuaishou employees.

After moving from the office building rented from Tsinghua Science Park to the original Lenovo East District office building in Houchang Village, Kuaishou was more generous to employees. One of the most commendable is Kuaishou's canteen, "employees eat well and drink well, more important than anything", which is the basic principle of Kuaishou's administrative welfare work. Based on this criterion, Kuaishou once had free three meals and free afternoon tea.

Kuaishou has a total of three canteens, which can meet the needs of 1200 people at the same time. In addition to the large, Kuaishou's canteen offers a very variety of food, breakfast, lunch, dinner, supper, each meal has a wide variety. And each dish also has a nutritional data label, which is convenient for employees to eat more scientifically.

Afternoon tea is packed and delivered to each employee's seat, and drinks, snacks and fruits are paired every day, and will not be repeated within two weeks.

Unlike other Internet companies, in addition to having a free gym in its own office area, Kuaishou also cooperates with many external gyms, and Kuaishou employees can still get free services in the outside gym.

In addition, Kuaishou's office park, book bar, singing bar, billiards, game room are all available, as far as possible to provide employees with a place and way to relax after busy work.

A brief history of internet company welfare in China

Unfortunately, Kuaishou adjusted its employee benefits at the end of 2021. On December 30, 2021, Kuaishou announced through an internal letter that from February 2022, the rental subsidy will be adjusted, the coverage of housing subsidies will be reduced, and the applicable employees will only be for ordinary employees with less than 3 years of social service; free meals and afternoon tea will be cancelled, of which breakfast and dinner will be adjusted to consume energy coupons or cash.

However, Kuaishou has added a "maternity gift" in this welfare adjustment: three levels of 1,000 yuan, 2,000 yuan and 3,000 yuan, respectively.

The original intention of Kuaishou's adjustment of benefits is to provide family protection for employees, balance work and family, and motivate employees to have children, such as the introduction of a free parental medical examination plan and parental paternity leave, the addition of maternity gifts, the provision of paid parental leave and the extension of maternity leave, etc., but the reduction of rental subsidies has also increased the cost of living of many employees. Correspondingly, the Kuaishou, which reduced benefits, was gradually laying off employees at the end of the year.

Here it must be mentioned that LeTV, which is "miserable" in the perception of the outside world (now renamed Lerong, hereinafter referred to as "LeTV") has done quite well in terms of employee welfare.

At the end of 2021, LeEco announced that it will raise salaries and restore various benefits for employees. After the Spring Festival, LeEco will restore the normal salary level for employees who have reduced their salaries during the epidemic in 2020, and re-issue various subsidies including meal subsidies, transportation subsidies and communication subsidies to all employees.

After the double blow of the capital chain problem and the epidemic, LeTV has returned to the public vision in this way, which may also be a little comforting for the majority of Internet people.

4

Like Kuaishou, ByteDance, once known as the "Cosmic Bar", also has a small range of personnel optimization at the end of 2021. Although there were also news of benefits shrinking, the news was quickly denied, and many ByteDance employees still occasionally posted a sumptuous canteen.

Many ByteDance employees bluntly said that if you gain ten pounds a year, ByteDance's canteen must be the culprit. There is no limit to the number of hairy crabs, which once really happened in byteDance's canteen.

A brief history of internet company welfare in China

After the abolition of the big week and the introduction of overtime applications, many ByteDance employees complained about shrinking income, but their luck was that their benefits had not shrunk.

In ByteDance, employees who are within 30 minutes of walking from the company or riding within 20 minutes of cycling can enjoy a rental subsidy of 1500 yuan per month.

Outside of work, ByteDance offers complimentary meals and afternoon tea. Three meals are buffet-style, the daily meal standard per person is 120 yuan, and employees with weight loss needs can also eat healthy meals. Afternoon tea, snacks and fruits, coffee and milk are all unlimited.

A brief history of internet company welfare in China

And this benefit is not only available to employees of ByteDance's headquarters, but also the team of the company acquired by ByteDance will also be included in the welfare system. For example, the face that was previously acquired, even if it is far away in Shenzhen, there will still be three meals in the morning, middle and evening plus afternoon tea buffet free, and will also provide food such as hairy crabs, and the daily meal standard per person is also 120 yuan.

If the canteen is mentioned, then it has to be mentioned that netease. In Beijing's Houchang Village, the canteen of NetEase's Beijing headquarters is recognized as the "no. 1 canteen in Houchang Village".

Although this title also benefits from the lack of nothing in Houchang Village, most of it comes from the strength of NetEase canteen, for example, the pork raised by Ding Lei's pig farm will be sent to NetEase canteen for employees to eat for free. From breakfast to supper four times a day, NetEase Canteen provides free of charge to employees.

In some departments, afternoon tea is also provided every Tuesday and Thursday, but NetEase's afternoon tea is not as popular as other Internet companies, and the form is more important than the content.

A brief history of internet company welfare in China

Even many NetEase employees believe that the flea market is also one of netease's special benefits. Every year during the harvest season, many NetEase employees in Hangzhou will sell their fruits, hairy crabs, etc. to the company, and the things are relatively fresh and the quality is also guaranteed.

As a company with the game business as the pillar, NetEase's benefits are bland among many game companies.

"Original God", which is still popular all over the world, is behind the Miha tour that once rejected Tencent. On the issue of employee welfare, Mihayou is not ambiguous, and it is precisely because of this that Mihayou's employees are also very keen to post about company benefits on various social media.

A number of restaurants offer free dinners with hundreds of meals, free snacks, drinks, snacks and fruit nuts throughout the day, weekend weekends and lunch breaks for Internet people have been nothing less than luxuries, entry kits for incoming employees, and medical examinations and travel for regular employees and their families every year.

The gifts of the Miha Tour Annual Meeting in early 2021 were screened on social media, with a 100% winning rate, Apple Family Bucket, and the latest game console products made many Internet people envious.

A brief history of internet company welfare in China

It is no secret that the welfare of game companies is good. The saying "open for three years, open for three years" is no longer appropriate in the game industry, and the explosion of a product is enough to allow a game company to maintain a steady growth in revenue for the next five to ten years, and natural game companies also have more incentives to create better benefits for employees.

For example, le comic games, its introduction of "Fruit Ninja", "Temple Run" and other games have also been popular on mobile terminals, with the income obtained by these games, to provide employees with high-level salaries, free breakfast, overtime meal supplements, afternoon tea, etc., no longer normal.

5

In the past decade, the rapid development of the mobile Internet has been the result of the dividends of population, intelligence and technology, as well as the joint efforts of thousands of Internet people.

Behind these attractive benefits, there have also been emergencies such as 996, overtime on holidays, and emergencies such as responding to downtime anytime and anywhere, and even the support and efforts of Internet practitioners' families.

When the Internet ends the era of reckless and radical, towards rational development and standardized operation; when the Internet people who were once young and vigorous and desperate to work hard have reached the threshold of 35 years old, entering a new stage of old and young, the welfare that was once superficial and eye-catching has also receded, which may not be a bad thing.

At present, there are Internet companies including BAT, Kuaishou, JD.com, etc., gradually providing employees with more welfare protection for work and family balance, and have also been approved by many Internet people.

In fact, the welfare of the Internet has never gone far, but in different forms.

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