Kuaishou opened the live broadcast recruitment function to accelerate the industrialization of the live broadcast ecosystem

On January 26, the reporter experienced the Kuaishou APP and found that the live broadcast recruitment function was launched in the live broadcast room of some accounts, and it is not difficult to see from the product page that the product is Kuaishou's newly launched recruitment platform "Quick Recruitment". Different from the traditional recruitment model, "live recruitment" does not need to submit a resume, just leave the contact information, you can complete the job delivery. The simplified operation is more suitable for blue-collar groups.

The reporter randomly delivered an electronic factory parts assembly position in the live broadcast room, and received a call back from the factory after 3 minutes, specifically introducing the location of the factory in Suzhou, Jiangsu, with a salary range of 6500 to 8000 yuan, eating and living, years ago, years after the interview, the fastest half a day can be arranged for entry, and no other additional fees. It can be seen that the efficiency of live recruitment has been further improved.

Relevant data show that the current blue-collar scale of the secondary and tertiary industries in mainland China is 426 million, compared with 180 million white-collar workers and 12.4 million gold-collar people, the blue-collar population base is larger.

According to Kuaishou insiders, "live recruitment" is the exploration of the ecological industrialization of Kuaishou live broadcasting, there are large-scale blue-collar users on Kuaishou, there is sufficient supply and demand, coupled with the strong trust relationship and real interaction between users and anchors, the current conversion rate from job delivery to successful entry is much higher than expected.

For recruiters such as enterprises and labor intermediaries, search for "quick recruitment" in Kuaishou, submit business licenses, human resources service licenses and other information as required, and become a "quick recruitment" certified user.

After the Spring Festival, it is about to usher in the golden period of recruitment, and whether Kuaishou will have other actions in this field is worth continuing to pay attention to.