"I really never dreamed that after graduating from college, I would return to my hometown to start a business." Because during college, I always wanted to go to the south after graduation. Su Zhe, general manager of the old mill soy products company in Yushu City, Jilin Province, said that he decided to return to his hometown to start a business when he was about to graduate from college.
It was when su zhe and his family chatted about the changes in his hometown in recent years and the country's strategic plan for rural revitalization, and he was immediately touched.
Since then, his life mission has been closely linked to the vast world of the countryside.
Isn't it better to go back home and start a business?
On the night of returning to his hometown, Su Zhe tossed and turned, and he repeatedly asked himself: Isn't returning to his hometown to start a business a kind of insistence on his hometown attachment?
In Su Zhe's view, the proposal of the rural revitalization strategy is to put the countryside on an equal footing with the city, based on the industrial, ecological, cultural and other resources of the countryside, pay attention to the initiative of the countryside, to stimulate the vitality of rural development, and establish an endogenous growth mechanism for sustainable development.
In fact, the key to rural revitalization is technology and talents, and college students are an important force to promote agricultural modernization and industrialization, extend the value chain of agricultural and sideline products, and enhance the value-added of agricultural and sideline products.
While pursuing personal value, college students in the new era should also do their best to promote rural revitalization and sell the native products of their hometown to the national market, so as to make farmers richer and happier.
Su Zhe's hometown is in Yushu City, Jilin Province, Yushu City is a county-level city under the jurisdiction of Jilin Province, located in the hinterland of the Songliao Plain, located in the center of the triangle composed of Changchun, Jilin and Harbin; The terrain is high in the southeast, low in the northwest, and inclined to the northwest in the southeast, which belongs to the temperate continental monsoon climate zone, the climate is mostly affected by the monsoon, the four seasons are distinct, and it has a superior natural environment.
Su Zhe continued to introduce that Yushu City is rich in water resources, with 64 rivers of all sizes in the territory, and the Songhua River and the Lalin River surround each other. Here is the world-renowned high-quality northeast soybean production area, in the 70s of the last century is famous in the country's soybean town, the local people use local soybeans and rich high-quality groundwater resources, made of tofu, especially dried tofu with fragrant, fresh, tender, thin and other characteristics of the world famous.
<h1 class= "pgc-h-center-line" > the soy business supported by old mills</h1>
Su Zhe's family has been in the soy products business for generations, and since his grandfather's generation, he has supported the store alone with the old mill, making large tofu and dried tofu for a living, and his pure handicraft workshop adhering to the ancestral process has continued to this day.
Su Zhe proudly introduced that the production process of his family tofu is to adopt traditional handicrafts, with pollution-free, pollution-free, high-quality, high-protein soybeans as the main raw materials, after ten processes such as soaked beans, refining, filtering, boiling pulp, pointing pulp, etc., the dried tofu made has the characteristics of fragrant, fresh, tough and thin and is well received by the majority of customers.
Can such a fine traditional skill gain more room for development under the rapidly developing market economy?
Su Zhe did not want the family business to withdraw from the stage of history in the hands of his generation.
As a native of Elm, Su Zhe is familiar with and deeply in love with his hometown. He has been thinking, as a college student in the new era, how to face the combination of tradition and modernity, how to inherit, improve, carry forward and promote the characteristic products of his hometown, and how to let more consumers eat truly pollution-free and pollution-free green food?
After a period of market research and understanding of the industry, Su Zhe found that the traditional handicrafts of the old mill soy products are gradually being lost.
In the face of this industry status quo, Su Zhe resolutely decided to pick up the traditional craft from the new, take over the traditional skills of his ancestors to make tofu, and use modern scientific and technological means to create a traditional handicraft workshop. Even if the output is low and the effect is slow, as long as it is persisted in step by step, it will definitely be recognized by the market.
"The world's big things must be done in detail, do every detail well, and present the best old mill tofu series products to consumers across the country, this is my responsibility and mission." Su Zhe said that elm bean products are rich in protein, rich in 8 kinds of amino acids necessary for the human body, and have a variety of health care effects such as preventing cardiovascular disease, preventing osteoporosis, and resisting diabetes. Bright color and good taste are also the characteristics of elm bean products. Elm dried tofu has great development prospects and broad market space.
<h1 class="pgc-h-center-line" > enrich the ecological chain of the soy products industry</h1>
In the process of continuous exploration and improvement of production processes, Su Zhe keenly found that the efficiency of traditional handicrafts in the front-end preparation stage of production and the post-packaging stage was significantly too low.
In order to solve this problem, he traveled to many provinces and cities to participate in a number of large and small food equipment and technology exhibitions, hoping to gain new horizons and open up new ideas for industrial upgrading.
Once, at the Shanghai International Soybean Food Processing Technology and Equipment Exhibition, Su Zhe had an unexpected harvest. A new device brings new ideas to his dream of industrial upgrading. Therefore, he hurriedly found the manufacturer's technical staff to learn more about the specific operation process and working principle.
Su Zhe was as excited as he had discovered a new continent. He said, "In this era of increasingly perfect industrialization, the introduction of a variety of machinery and equipment to achieve double production capacity, in the production of the front-end preparation and terminal shipments basically to achieve mechanization, this time self-upgrading, so that the production capacity of the old mill soybean products factory in Yushu City has been rapidly improved." ”
At the same time, Su Zhe also found that the traditional soy products industry chain still has a lot to develop, and its development space and deep processing prospects are extremely broad, such as a large amount of soy milk waste before dry tofu, a large number of tofu skins to be deeply developed, and even the last remaining tofu residue can also be fed to animals, so that a virtuous circle can be achieved.
"In the virtuous circle of the soy products industry chain, there are still many long-term plans to be improved and implemented. In the future, in the process of research and development, I will definitely encounter many difficulties, such as shortage of funds, plant expansion, etc., but no matter how big the difficulties are, it will not stop my determination to make the special foods in my hometown bigger and stronger. Su Zhe said that it is necessary to brand, scale and standardization as the future development direction and goal of the enterprise, and to play a leading role in demonstration, to lead by example, and to promote the public brand publicity of the entire Yushu tofu products industry.
In Su Zhe's view, no matter the size of the enterprise, it must be responsible, and the operator must have a sense of social responsibility, he said that people with determination, as well as people with talent and quality, are more likely to find the way to success, and the same is true for excellent products.
This is also Su Zhe's own experience in the process of running a business.
Su Zhe's dream is to take his products out of Yushu City and go to a farther market, he wants more people to taste the delicious taste of his hometown, to break the tofu products of his hometown into the international market, so that Yushu bean products will last a long time under the brewing of time.
Source: China Merchant Magazine
Author: Ning Lichun Editor: Xue Zhengyu
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