The metaphor of "big coincidence and no work" reveals the secret of doing a good job of mass work

The mass line is the lifeline of the Party, and the grassroots level is the most basic carrier. How to take the mass line well? Xi Jinping's words are long-hearted and shallow. CCTV network "Simulcast +" specially captured the exquisite exposition and learned with you. "Red face, sweating", "invisibility cloak", "little nine-nine"...

"Red face, sweating", "invisibility cloak", "little nine-nine"... These bland rural slang terms, but used by the leaders of the big countries as a metaphor for how to do "mass work" well, are really impressive. Deep is right! To borrow a famous quote from Mr. Jin Yong, "The heavy sword has no edge, and the big coincidence does not work.". These profound metaphors have "revealed" the linguistic secrets of doing a good job of the masses!

To do mass work, the most important thing is to get close to the masses and to draw in the relationship with the masses. Some comrades will say that communication is nothing more than talking, and leading cadres have spoken all their lives. In fact, it is not, the "Zhihu" that seems to be "Yangchun White Snow" has also passed into the ears of the masses, and may be read out by the masses of the sour smell of "dropping the book bag". The cookie-cutter "dear comrade so-and-so" and "let me briefly say a few points" vaguely exude a mellow bureaucratic atmosphere. Those people with a straight temperament heard this and were afraid to avoid it, and who was interested in "taking the time" to listen?!

To do a good job in mass work, we must also let the masses understand the meaning to be conveyed. At many meetings, although the mass deputies came, they could listen to the grandiose sounding "correct nonsense", just like the "desertion" of schoolchildren -- they were not far away. When the meeting was adjourned, the mass deputies left one by one as if they had been granted amnesty. How much can the mass deputies listen to and convey the will of such a mass propaganda meeting?

It can be seen that when General Secretary Xi Jinping does mass work, he uses big vernacular and big straight words. "Red face, sweating", "Little Nine-Nine", "Singing BlackFace", "Being a Bao Gong"... All these wonderful metaphors made the masses listen to "Wan'er a smile" and then "understand the spirit of the heart". Simple and clear language not only pulls into the relationship with the masses, but also quickly makes the masses understand what they mean. It can be seen from this that the grounding of speech and language often makes the mass work more effective with half the effort.

What is even more valuable is that "words are the voice of the heart" and often use the colloquialisms and colloquialisms that the masses are accustomed to, which is conducive to the rulers maintaining the same context and state of mind as the masses, thus strengthening the flesh-and-blood ties between leading cadres and the masses of the people, and enabling leading cadres to "think about what the people think, talk about what the people think, and what the people want."

Of course, learning general secretary Xi Jinping's metaphors cannot be rigid, and we cannot deliberately use vernacular in order to "ground the gas". It should be noted that in different scenarios, people facing different ages, genders, and regions should adopt appropriate and appropriate mass language. Otherwise, not only will it be impossible to add points to doing mass work, but it may provoke ridicule from the masses.

This year is the "year of reducing burdens at the grass-roots level" determined by the central authorities, and an important direction for "reducing burdens" is to break down formalism, including those "official words" and "clichés" in speeches and documents. In mass work, it is all the more necessary not to allow these "official words" and "clichés." To this end, we may wish to start from the metaphor of General Secretary Xi Jinping and do a good job of mass work in the new era with a point-by-point approach!

Text/Wang Su